Mystery Shopping1

Taking the Mystery Out Of Mystery Shopping Created for the MSPA by Mark Michelson. 1 st MSPA President MSPA Hall of Fame Inductee

What Is Mystery Shopping? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Use Mystery Shopping? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Are The Benefits of a Mystery Shopping Program? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Are The Benefits of a Mystery Shopping Program? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The History of Mystery Shopping ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mystery Shopping Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Internet’s Impact on the Mystery Shopping Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who Uses Mystery Shopping? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who Provides Mystery Shopping Services? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mystery Shopping Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How is Mystery Shopping Done? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 1: Setting Objectives & Goals ,[object Object],[object Object],[object Object],[object Object]

Step 2: Program & Questionnaire Design ,[object Object],[object Object],[object Object]

Step 3: Defining & Recruiting Shoppers ,[object Object],[object Object],[object Object]

Step 3: Defining & Recruiting Shoppers ,[object Object],[object Object],[object Object],[object Object]

Step 4: Data Collection ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 5: Data Preparation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 6: Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 6: Reporting ,[object Object],[object Object],[object Object]

Step 7: Review Findings Then Repeat steps 3-7 ,[object Object],[object Object],[object Object]

How to Make The Most of Mystery Shopping Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to Make The Most of Mystery Shopping Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How is Mystery Shopping Different From Marketing Research? ,[object Object],[object Object],[object Object],[object Object]

How is Mystery Shopping Different From Marketing Research? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pricing Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to Choose a Mystery Shopping Provider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Mystery Shopping Provider’s Association (MSPA) ,[object Object],[object Object],[object Object],[object Object],[object Object]

MSPA Resources & Functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MSPA Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Current Issues & Challenges in the Mystery Shopping Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mystery Shopping1

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