This document provides guidance for a Year 12 media studies coursework evaluation. Students must answer 7 questions in their evaluation that address how their media product uses or challenges real media conventions, how it represents social groups, what type of institution would distribute it and why, who the intended audience is, how the audience was addressed, what was learned about technologies from constructing the product, and what was learned from the preliminary task to the final product. The evaluation must include images, graphs, scans or links in addition to written responses.

1. Year 12 AS Media – Coursework Evaluation
In the evaluation the following questions must be answered:
1. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
2. How does your media product represent particular social
groups?
3. What kind of media institution might distribute your media
product and why?
4. Who would be the audience for your media product?
5. How did you attract/address your audience?
6. What have you learnt about technologies from the process of
constructing this product?
7. Looking back at your preliminary task, what do you feel you
have learnt in the progression from it to the full product?
The evaluation is not simply a written essay. You
MUST use images (photos, graphs, scans of
magazines etc…) and possibly links to online
resources.