Consumer health was led by Zentiva ks, followed by domestic company Walmark in 2011.

1. Consumer Health in the Czech Republic
As in other fmcg, consumer health was negatively influenced by the poor economic situation
at the end of the review period. After the outbreak of the financial crisis, consumers started
to be more careful with their money and reduced their expenses, especially on more
expensive and non-essential products. Within consumer health this attitude was proved by
the decrease in the growth rate in 2009 and by the drop in value sales in 2010. Although
current value sales of consumer health grew again in 2011, the increase was moderate.
Nevertheless, consumer health was not impacted by worsened economic situation as
strongly as some other product areas due to the fact that consumer health products are
considered essential.
The Consumer Health in Czech Republic market research report includes:
 Analysis of key supply-side and demand trends
 Detailed segmentation of international and local products
 Historic volumes and values, company and brand market shares
 Five year forecasts of market trends and market growth
 Robust and transparent market research methodology, conducted in-country
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Major points covered in Table of Contents of this report include:
EXECUTIVE SUMMARY
Consumer health hampered by worse economic situation
Consumers economise in order to reduce their expenses
Zentiva, followed by domestic company Walmark, leads sales in 2011
Chemists/pharmacies remains most important distribution channel
Consumer health is predicted to see satisfactory growth over the forecast period
KEY TRENDS AND DEVELOPMENTS
Ongoing poor economic situation negatively impacts sales of consumer health products
All leading producers maintain their value shares in 2011
Private label products remain limited

2. Chemists/pharmacies remains a key distribution channel
Lifestyle, growing interest in self-medication, prevention and rising health awareness are
main drivers of sales of consumer health
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 2 Life Expectancy at Birth 2006-2011
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2006-2011
Table 4 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 5 Consumer Health Company Shares 2007-2011
Table 6 Consumer Health Brand Shares 2008-2011
Table 7 Penetration of Private Label by Category 2006-2011
Table 8 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 9 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 10 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
Summary 1 OTC Switches 2009-2011
DEFINITIONS
SOURCES
Summary 2 Research Sources
Consumer Health in the Czech Republic - Company Profiles
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Report Details:
Published: April 2012
Price: US$2400

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