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iPhone Game Overview v1.0
What is Tune Hopper?


Tune Hopper is an entertaining new
iPhone game created to promote
musical learning.

Game users play sounds to make
songs using call and response
patterns similar to Simon Says.
Musical Learning

● Sheet music inspired game board
● Musical Alphabet scale on sound tiles
● Tap sound tiles to create songs
● Character centered game-play (Greg)
● Ear training, musical alphabet, chords
Songs in Gameplay
 ● Gameplay focus on song melodies
 ● Remember tunes to achieve high scores
 ● Players learn musical notes during play
 ● Remember melodies to win game
 ● Customizable Albums for artists
Game Screen Shots
Target Audience
 ● Children
 ● Musicians
 ● Moms & Dads
 ● Snack Gamers
 ● Education Institutes
 ● Fans of Specific Artists
ie Classic Rock Parents
Business Model
 ● Free download with in-app purchases
 ● Expandable in-app store with additional
   albums from external sources
 ● Ring-tones revenue
 ● Direct connection to iTunes, websites
 ● Sales of composer application and other
   applications
Promotional Tools
● iTunes Connection = direct sales

● Branded Albums and Items
● Market Tracking on Branded
  Items

● Social Network Integration
● Branded Competitions

● Composition and Collaboration
  through Composer Application
iTunes Connect
● iTunes button on every album screen
● Purchases only a password away!
● Buyers likely to purchase albums after
  playing songs in game
Marketing &
Branding based off original songs
 ● Short game jingles
 ● Jingles become possible ringtones
 ● Themed album graphics, Greg's accessories
 ● Themed food rewards, floor tiles, character
   animations, game stories, etc.
Branded Game Board

                      Game Mockup Branded Items


                                     Johnny Cash
                                     Accessories




                                   ● In-game branding
Buy Album on iTunes
                                     items
                                   ● Links to purchase
                                     accessories
                                   ● Players are
                                     buying while
                                     having fun
Market Tracking
● Track gameplay (how players learn songs)
● Track user feedback on specific songs/albums
● Leaderboards track social network virality
● Survey players, reviews
Social Marketing

● Custom branded leaderboards
● Open API to track potential customers
● Social connectivity to share favorite artists song
● Share high score, song ratings & other
  competition on Game Center, Facebook, Twitter
● Testpad for pre-release marketing campaign
Branded Competition
Branded Leaderboards:
 ● Create custom Facebook updates with a
   standalone scoreboard for your albums
 ● Allow gamers to rate songs and gameplay
 ● Customize and/or create game versions of songs
 ● Winning game cover wins a backstage pass
 ● Free MP3 Downloads
Artist Sponsored Competition
A social media contest to create the best game
covers of either a song or an entire album!
can judge on:
 ● best rendition of song
 ● best game play
 ● best artwork (icons, gameboard, Greg, treats
   etc)
Rewards like MP3, backstage passes...
Composing App
● Create Ringtones used for gameplay
● Fast melody creation without sight reading
● Educational tool
● Promotes fan-artist collaboration through
  voting, requests, rating.
Contact Us

Reuel Meditz (Game Founder)
Reuel@tunehopper.com
512-300-5671
@tunehopper

Silona Bonewald (Game Producer)
Silona@tunehopper.com
512-750-9220
@silona

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Tune Hopper Presentation

  • 2. What is Tune Hopper? Tune Hopper is an entertaining new iPhone game created to promote musical learning. Game users play sounds to make songs using call and response patterns similar to Simon Says.
  • 3. Musical Learning ● Sheet music inspired game board ● Musical Alphabet scale on sound tiles ● Tap sound tiles to create songs ● Character centered game-play (Greg) ● Ear training, musical alphabet, chords
  • 4. Songs in Gameplay ● Gameplay focus on song melodies ● Remember tunes to achieve high scores ● Players learn musical notes during play ● Remember melodies to win game ● Customizable Albums for artists
  • 6. Target Audience ● Children ● Musicians ● Moms & Dads ● Snack Gamers ● Education Institutes ● Fans of Specific Artists ie Classic Rock Parents
  • 7. Business Model ● Free download with in-app purchases ● Expandable in-app store with additional albums from external sources ● Ring-tones revenue ● Direct connection to iTunes, websites ● Sales of composer application and other applications
  • 8. Promotional Tools ● iTunes Connection = direct sales ● Branded Albums and Items ● Market Tracking on Branded Items ● Social Network Integration ● Branded Competitions ● Composition and Collaboration through Composer Application
  • 9. iTunes Connect ● iTunes button on every album screen ● Purchases only a password away! ● Buyers likely to purchase albums after playing songs in game
  • 10. Marketing & Branding based off original songs ● Short game jingles ● Jingles become possible ringtones ● Themed album graphics, Greg's accessories ● Themed food rewards, floor tiles, character animations, game stories, etc.
  • 11. Branded Game Board Game Mockup Branded Items Johnny Cash Accessories ● In-game branding Buy Album on iTunes items ● Links to purchase accessories ● Players are buying while having fun
  • 12. Market Tracking ● Track gameplay (how players learn songs) ● Track user feedback on specific songs/albums ● Leaderboards track social network virality ● Survey players, reviews
  • 13. Social Marketing ● Custom branded leaderboards ● Open API to track potential customers ● Social connectivity to share favorite artists song ● Share high score, song ratings & other competition on Game Center, Facebook, Twitter ● Testpad for pre-release marketing campaign
  • 14. Branded Competition Branded Leaderboards: ● Create custom Facebook updates with a standalone scoreboard for your albums ● Allow gamers to rate songs and gameplay ● Customize and/or create game versions of songs ● Winning game cover wins a backstage pass ● Free MP3 Downloads
  • 15. Artist Sponsored Competition A social media contest to create the best game covers of either a song or an entire album! can judge on: ● best rendition of song ● best game play ● best artwork (icons, gameboard, Greg, treats etc) Rewards like MP3, backstage passes...
  • 16. Composing App ● Create Ringtones used for gameplay ● Fast melody creation without sight reading ● Educational tool ● Promotes fan-artist collaboration through voting, requests, rating.
  • 17. Contact Us Reuel Meditz (Game Founder) Reuel@tunehopper.com 512-300-5671 @tunehopper Silona Bonewald (Game Producer) Silona@tunehopper.com 512-750-9220 @silona