Tune Hopper is an entertaining new iPhone game created to promote musical learning. Game users play sounds to make songs using call and response patterns similar to Simon Says. This presentation was created to show the possibilities and musical benefits of our app design. Visit www.TuneHopper.com for more info and game release date details.
Have Questions? admin@tunehopper.com
2. What is Tune Hopper?
Tune Hopper is an entertaining new
iPhone game created to promote
musical learning.
Game users play sounds to make
songs using call and response
patterns similar to Simon Says.
3. Musical Learning
● Sheet music inspired game board
● Musical Alphabet scale on sound tiles
● Tap sound tiles to create songs
● Character centered game-play (Greg)
● Ear training, musical alphabet, chords
4. Songs in Gameplay
● Gameplay focus on song melodies
● Remember tunes to achieve high scores
● Players learn musical notes during play
● Remember melodies to win game
● Customizable Albums for artists
6. Target Audience
● Children
● Musicians
● Moms & Dads
● Snack Gamers
● Education Institutes
● Fans of Specific Artists
ie Classic Rock Parents
7. Business Model
● Free download with in-app purchases
● Expandable in-app store with additional
albums from external sources
● Ring-tones revenue
● Direct connection to iTunes, websites
● Sales of composer application and other
applications
8. Promotional Tools
● iTunes Connection = direct sales
● Branded Albums and Items
● Market Tracking on Branded
Items
● Social Network Integration
● Branded Competitions
● Composition and Collaboration
through Composer Application
9. iTunes Connect
● iTunes button on every album screen
● Purchases only a password away!
● Buyers likely to purchase albums after
playing songs in game
10. Marketing &
Branding based off original songs
● Short game jingles
● Jingles become possible ringtones
● Themed album graphics, Greg's accessories
● Themed food rewards, floor tiles, character
animations, game stories, etc.
11. Branded Game Board
Game Mockup Branded Items
Johnny Cash
Accessories
● In-game branding
Buy Album on iTunes
items
● Links to purchase
accessories
● Players are
buying while
having fun
12. Market Tracking
● Track gameplay (how players learn songs)
● Track user feedback on specific songs/albums
● Leaderboards track social network virality
● Survey players, reviews
13. Social Marketing
● Custom branded leaderboards
● Open API to track potential customers
● Social connectivity to share favorite artists song
● Share high score, song ratings & other
competition on Game Center, Facebook, Twitter
● Testpad for pre-release marketing campaign
14. Branded Competition
Branded Leaderboards:
● Create custom Facebook updates with a
standalone scoreboard for your albums
● Allow gamers to rate songs and gameplay
● Customize and/or create game versions of songs
● Winning game cover wins a backstage pass
● Free MP3 Downloads
15. Artist Sponsored Competition
A social media contest to create the best game
covers of either a song or an entire album!
can judge on:
● best rendition of song
● best game play
● best artwork (icons, gameboard, Greg, treats
etc)
Rewards like MP3, backstage passes...
16. Composing App
● Create Ringtones used for gameplay
● Fast melody creation without sight reading
● Educational tool
● Promotes fan-artist collaboration through
voting, requests, rating.