Donna Wells (Mindflash) Small Biz Tech Tour PPT - http://www.smallbiztechtour.com

1. Leveling the Playing Field Technologies to Help Small Businesses Beat Big Competitors Donna Wells, CEO - Mindflash

2. I’ve Enjoyed Both Perspectives

3. Big Guys: Can We Beat Them?

4. but YES! Others Might Not Think so… Big Businesses Have More Technology More Money More People Ju-Jitsu: Because striking against an armored opponent proved ineffective …techniques were developed using an attacker's energy against him, rather than directly opposing it.

5. Others Might Not Think so… But YES! Big Businesses Have Small Businesses Can More Technology More Money More People Leverage to get an edge Run your business for a fraction of their cost Move faster, learn faster

6. Leverage *Their* Technology

7. Leverage Competitor Technology Today Big Co’s under pressure to get higher return from technology investment Giving you access to free/low cost headstart Open Source API’s Platforms

8. Leverage Case Study #1: Mint.com Leading provider of account aggregation software to large banks No interest in B2C Market Licenses core technology to increase return on $100 Million + investment

9. Leverage Case Study #1: Mint.com Patented expense categorization Personalized savings algorithms Breakthrough design and ease-of-use Online personal finance service launched in 2007 Licensed Yodlee software for $’s per user

10. r Leverage Case Study #1: Mint.com

11. Leverage Case Study #2: Mindflash Leading providers of content creation software for small businesses 98% desktop presence

12. Leverage Case Study #1: Mindflash Breakthrough online training app launched yesterday No new software Automated course management Easy-to-add Quizzes Real-time reports Allows anyone to create a course in minutes

13. Leverage Case Study #2: Mindflash

14. API Resources

15. Run your business for a fraction of their cost

16. Finance/Billing *Lean StartUp Company* Shopping List Customer Service/Forums Recruiting Financial Force FreshBooks NetSuite Zuora Salesforce.com Get Satisfaction LinkedIn JobScore Solvate Elegant.ly $100 $500 $999 Marketing HR Dev Management $999 $0-$999 Rally Jira TriNet Success Factors Taleo 99 Designs Pardot AdWords HubSpot SEOMoz Mail Chimp WordPress $999 Web Hosting Amazon Web Services RightScale SliceHost $4,000

18. In contrast ...

19. Running a lean company on these apps:

20. Reduces the amount of capital you need to raise

21. Retains equity for founders and employees

23. Have to get the Product right … ideally first-to-market with a Minimum Viable Product1

24. Have to have right Customer Development mindset,processes and technology to continually learn and improve21 Eric Ries, StartUpLessonsLearned.com 2 Steve Blank, Four Steps to the Epiphany

25. Move Faster, Learn Faster

27. SurveyMonkey

28. HootSuite

29. Ethnio

30. Usabilla

31. UserResearch.com

32. Google Analytics

33. Google Web Optimizer

34. ABTest.com

35. KISSMetrics

36. DropBox

37. Skype

38. Yammer

39. Campfire

40. Wordpress

41. DimDim$0 - $999 $0 - $100 $0 - $999

42. What the Lean Company Knows About Demand I don’t have to get up at 4 am for Product Launches anymore

43. What the Lean Company Knows About Demand There is No Try … … Only Do

44. What the Lean Company Knows About Demand You’re Either Moving Up and to the Right … Or You’re Not

46. Average cost to acquire each of 1.5 million Mint.com users was $1.10.

48. Others Might Not Think so… but YES! Big Businesses Have Small Businesses Can More Technology More Money More People Leverage to get an edge Run your business for a fraction of their cost Move and learn faster

49. Questions?

50. donna.wells@mindflash.com Thank You