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Marketing in the new Millennium
1. Raz Chorev MARKETING IN THE NEW MILLENIUM | SOCIAL MEDIA STRATEGY | LINKEDIN TRAINING Maximising Online Presence
2. 4 step process MARKETING IN THE NEW MILLENIUM Understanding Direction Identifying our target Where are they? Identifying suitable online channels. Defining the message Defining goals Auditing existing web presence Website Look & Feel Website structure Website usability Search engines presence Social Media presence Social media engagement 1 2 Audit Strategy Implementation can include Project manage website tweaks Staff training workshops Ongoing support Action plan may include Re-defining message Tweaking website Creating social media presence Creating social media policies (external and internal) Staff education plan ActionPlan Implement 3 4
6. Job SeekersSocial Media Training Facebook, twitter, blogs, video & photo sharing , social bookmarking, geo-location, social e-commerce… Social Media Strategy & Implementation ME.com program Personal Branding and online presence for professionals. Social Media Ongoing Mentoring & support
7. Why Raz Chorev? “Not only is Raz a very personable, intelligent and likeable person - he is also a very astute advisor on personal branding and marketing. We have engaged Raz to implement his program to grow our exposure and personal branding through social networking. This has been a very powerful and enjoyable process.“ Howard Amoils BDM, Business Coaching Centre “Raz has dragged me from the past to the present with his knowledge and experience in the complex field of social and business profile building. He is consistent, does what he says and recommends a number of different options and solutions. I love working with him and would recommend him strongly.” Simon Harris Principal, ActionCOACH “Raz produced an excellent result in a very tight time frame. He has a deep understanding of the digital world and is able to communicate the benefits of his strategies.” Michael Gottlieb Director, Mega Capital “Raz provided training to our staff on 'How to utilize social networking to maximize our reach'. Raz was very supportive and attentive to our needs.” Einat Adler ManagerCommunity Programs, Black Dog Institute
10. Honesty with his opinions and transparency in his strengths and the areas where more appropriate experts should be consulted
11. The extent of his network from which he could call on specific expertise
12. His broad knowledge of online marketing, from social media strategy to user experience
13. His commitment to deliver what was agreed to within the prescribed timeframes Overall it was a pleasure working with Raz and I hope to have the opportunity to do so in the future. I highly recommend him to anyone looking for assistance with their online strategy – he certainly goes “above and beyond” to exceed client expectations.” Bradley Miller Co-owner and Manager, BizCover Online Insurance “I have interacted with Raz for more than a year as a personal online media consultant. He is personable, knowledgeable, and gives very relevant input. He is well worth talking to and meeting with.”Alan GreensteinCEO, IQ Group