Here's a perfect example of a well-orchestrated employer branding activity, designed to attract the best talent, using social media tool. CH2M Hill is one of the top 100 best companies to work for in the US.

1. Raz Chorev MARKETING IN THE NEW MILLENIUM | SOCIAL MEDIA STRATEGY | LINKEDIN TRAINING Recruiting using Social Media Case Study

3. Job search functionality

5. Culture statement

6. Social Media connectivity

7. Welcoming smiling faces of senior execs

9. RSS to job feeds

11. Targeting quality employees

12. Creating a talent pool to allow future global expansion

14. General corporate twitter account

15. No interaction

17. Follower/Following ratio shows interaction, yet

20. Targeted advertising

22. Why DID it work? ATTRACTING EMPLOYEES 100% complete personal profile Company advertising on every employee’s profile page Free job posting! Using LinkedIn apps

23. Why DID it work? ATTRACTING EMPLOYEES Using LinkedIn groups for employee retention AND acquisition.

25. 50 direct emails to best matching potential employees

26. Elimination process, before the candidates are aware of the position

28. 95% of all global recruitment were also a result of direct recruitment activities

29. As a result, significant saving on recruitment agency fees