2. Mobile Clients : Adidas, AOL, Audi, Axe, Best Buy, Carnival Cruiseline, Citi,
Dow Jones, eBay, Godiva, JC Penney, Nike, Ralph Lauren, Visa, XM Radio
and others
Platforms: Mobile web, iPhone OS, Android
Razorfish + Mobile
Photo by DJ-Nike on Flickr
15. Invest in innovation
Build skills, learn by doing
Ideally give money, or time
Freedom to fail
Share knowledge, archive experiments
Principle no. 1 – Get your hands dirty
18. Know the target audience: what phones, OS, carriers customers are using
Device agnostic or native application (or hybrid)?
iPhone is probably the best bang for the buck (stability, exposure in iTunes)
Principle no. 2 – Choose your platform carefully
22. Agile development seems particularly suited for mobile.
Cross-functional disciplines (creative, ux, tech)
Control of feature set
Rapid development process
Test early and often
Hybrid process – “mo-jile”?
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Principle no. 3 – Embrace “mo-jile”
24. Core team snapshotFA
• Supports Management of
the Backlog
• Explains functionality
between the prototype
and the real site
• Attends both the Tech and
UX scrums
PM
• Ensures alignment with
business objectives and
throughout process
• Keeps project on track
(timing and budget)
Developer
• Building the prototype
into a real site
• Bug fix of the real site
• Launch Support
Designer
• Partnering with UX to
fulfill the early
development of comps,
wireframes and copy
decks that enable
prototype development
Experience
• Creates a draft of stories
for the planning meeting
• Creates work flow through
prototype
• Leads Consumer Testing
ContentandCopy
• Validates that evolution of
the prototype can be
supported from a content
feed perspective.
32. Difficult to stand out from the crowd
Take risks
Push the envelope technologically
Focus only on core features (strengths)
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Principle no. 5 – Be Unique