Facebook Insights provides some good analytics but there are also some very useful 3rd party Facebook analytics tools that go beyond Facebook Insights. There are also some tools that provide analytics as part of a management platform which overall has better functionality than using Facebook directly. This is a summary of a detailed guide we have written which gives an independent review of 9 of these tools.

1. Ian Cleary

2. OVERVIEW
Facebook Insights provides some good analytics but there
are also some very useful 3rd party Facebook analytics
tools that go beyond Facebook Insights. There are also
some tools that provide analytics as part of a management
platform which overall has better functionality than using
Facebook directly.
Here is a summary of a detailed guide we have written
that gives an independent review of 9 of these tools.

3. AgoraPulse

4. KEY FEATURES
1
Page and Timeline
Analytics
Page and timeline level analytics
overview and more detailed reports.
Graphs display breakdown of paid,
organic and viral reach.
2 Barometer
Free access to 8 competitive analysis
statistics which compares performance of
your page against other pages of a similar
size to yours that also ran the barometer.
3 Content Analytics
As moderation of content happens through
AgoraPulse, they can report on average time to
respond to comments. Very useful for
community managers and agencies.

5. Page reach based on type of activity

6. Identify posts' performance

7. BlitzMetrics

8. KEY FEATURES
1 Reporting
Demographic reporting with split of PTAT
(People talking about this) amongst
male/female
2 Agency tools
Overview reporting available for groups of
pages (e.g. if you have 10 company pages
you can see an overview report for all of
them).
3 Visual graphs
View overview graph for each statistic and then
select it to view a larger graph reports in
various formats, for example, graph view, list
view.

9. Overview dashboard for BlitzMetrics

10. Komfo

11. KEY FEATURES
1 Post analytics
Post analytics on individual posts with
categorization provided to allow you to
clearly identify posts that were viral,
spammy, engaging or penetrating.
2 Performance
Shows performance for the last 30 days for
up to 100 posts for the free version of the
tool. No limit for the Marketing Suite
subscribers.
3 ROI calculation
ROI calculation and display in graph
format split up into paid, organic and
viral.

12. Overview screen for Komfo

13. Post Acumen

14. KEY FEATURES
1 Analysis
2
Detailed competitive analysis which
give good actionable insights.
Monocle RealTime Viewer
If you are really active on your
Facebook page you can monitor
real-time the activity.
3 Photo Analysis
Photos shared on a page are displayed in a
visual with the most popular ones appearing on
the top of the page

15. Competitive Analysis Reports

16. Quintly

17. KEY FEATURES
1
Market
Benchmarking
2
Customizable
Dashboards
Benchmark your page against
competitors to compare
performance.
Set up customizable dashboards to monitor
key metrics for you or your competitors.
The dashboards can be converted to
PDF’s.
3
4
Automatic Reporting
Based on your dashboards you can set
up automatic reports to be sent to
relevant people within your organization.
Facebook Insights
Integration
You can import all your
Facebook analytics data to the
tool.

18. Prepare a report on Quintly

19. Scoreboard Social

20. KEY FEATURES
1
2
PDF reporting to
your inbox
Get a weekly PDF which outlines
the performance of your own,
and/or your competitor’s pages.
3
Multiple
Watchlists
A watchlist is a collection of pages. You can
create multiple based on different categories
of pages you are targeting. You can also have
the same page in multiple watchlists.
View Snapshot of
Performance
Based on the competitors in your
watchlist you can see a quick
overview of the top 2 posts for your
competitor over the last 24/72 hours.

21. Weekly Report on Scoreboard Social

22. SocialBakers Analytics Pro

23. KEY FEATURES
1
Industry
Benchmarking
Compare your page by industry
and region.
3
2
Competitive
Analysis
Compare performance of page versus other
competitor pages. Good reporting options,
for example, side by side comparison with
multiple competitors.
Country
Breakdown
Overview of country level statistics
such as number of Facebook fans.

24. Benchmark KPIs with SocialBakers

25. SumAll

26. KEY FEATURES
1
Cross platform
analytics
View your Facebook analytics in conjunction
with other analytics. This will help you
understand the correlation between
channels.
3
2
Agency ready
Can track as many Facebook pages as you
want. Really useful for agencies with a large
number of clients.
Multiple page
analysis
View side by side analytics with
multiple pages.

27. Compare stats with Sumall

28. Wisemetrics

29. KEY FEATURES
1
Country by country
metrics
2
Historical
Reporting
For global pages – This means you can
break down a page by a particular country
and see information related to fans for that
country.
You can report back to when the
page was launched if required, this
is not available within Facebook.
3
4
PowerPoint Reporting
Save time on reporting with monthly
PowerPoint export of all reports – a very
visually appealing PowerPoint report
provided as a full presentation.
Monthly Reach
Algorithm is used for monthly reports to provide
a fairly good estimate of your unique users
reached or engaged for a whole month (instead
of 28 days as provided by Facebook).

30. Reach analysis with Wisemetrics

31. For full
reviews
Go to...
www.razorsocial.com/
facebook-analytics