Details on how to increase email subscribers through your website.

1. Ian Cleary
@iancleary
www.razorsocial.com
BY 200%
HOW TO INCREASE

2. Despite all the talk about social media eMail is not
disappearing and is still a very valuable way of
maintaining contact with readers of your blog.

3. If you have a ‘subscribe now to my newsletter’ box on
your website and have not focussed on increasing email
newsletter subscribers, you can easily increase the
conversion rate by at least 200% if you follow some of the
following tips.

4. 1. Implement Social Proof
We are conditioned and influenced by other people
around us.
We have a herd mentality and are more likely to follow
the herd than stick out on our own.
This can be used to our benefit when we want to
increase our e-mail subscribers.

5. Social media examiner displays the
large number of subscribers they have.
This helps improve conversion.
Action – Implement
social proof on your
website to improve
conversion.
If your number of
subscribers is small then
get a quote from
someone really
influential in your niche
that is prepared to say
great things about you.

6. 2. Provide an incentive.
You need to think of ‘What’s in it for me’.
Think of an incentive you can offer that will help
subscribers.
A common approach is to provide a free guide that your
subscribers get when they subscribe. This can be
applicable to any business, for example:
• Business Consultancy
• Tourism Blog
• Entrepreneur Blog

7. Business Consultancy – Sign up now and get a strategic
marketing planning template.
Tourism Blog – Sign up now and get a free tourism guide
for your area
Entrepreneur Blog – Subscribe and get 20 tips from some
of the leading entrepreneurs around the world.

8. Mari Smith- (Facebook
Marketing Expert) provides 2 free
bonus reports to incentivize
people to subscribe.
If Mari wanted to improve this
subscription I would provide a
little more information on what
the bonus reports will do for me!

9. Neil Patel- (founder of CrazyEgg
and Kissmetrics) provides a great
incentive for people to subscribe.
When you subscribe you get a free
course that will double your traffic
in 30 days.
There’s also a value put on what
you will get at $300. This gives you
a further incentive to subscribe.

10. 3. Use a Popup
To catch people’s attention a popup can be useful.
You have to be careful that you don’t annoy people with
the same popup appearing every page of your website
and when the popup appears it’s not providing any great
incentive to subscribe.
But popup’s can be very effective if used right. The
following page shows an example of Amy Porterfield’s
popup (Facebook Marketing expert).

11. This popup provides social proof and incentives to subscribe.

12. 4. Add More Subscription Options
David Halpern from Social Triggers and David Risley from
Blog Marketing Academy have some great information
about where to put subscription boxes on your blog. The
following pages provide some tips we gleaned from them
that is working for us:

13. a). Right hand side of all pages – This is the most
common place to find subscription boxes. Your visitors
generally read top to bottom left to right. So over on the
right hand side of the page is a good place to put a
subscription box.
b). Footer – If someone has scrolled all the way to the
bottom of your page they can’t go any further. This is a
good place to put a subscription box.

14. c). End of Blog Post – If your reader gets to the bottom of
a blog post then you have a good chance to convince
them to subscribe by having a subscription box.
d). About Us – Quite often your visitors may leave your
site after reading the about page so this is a great place to
increase subscribers.
e). Feature Box – David Halpern more or less invented
the feature box which is a subscription option that
appears on the home page generally under the banner
image.

15. 5. Test with Words
The words you use for subscription can have a serious
impact on your subscription rates.
What words do you use in your headings, content or call
to action button?
For example, in your call to action button do you say
subscribe now, get updates, join now etc.
This is something you really need to test out to see what
works for you.

16. www.razorsocial.com