Robert B. Furr provides an overview of popular social media sites like Facebook, Twitter, LinkedIn, YouTube and strategies for non-profits to establish an effective social media presence. He reviews key social media statistics that show growing adoption rates among older age groups. The document outlines criteria for setting up social media accounts, including establishing an identity, investing time for engagement, and interacting to build relationships rather than just promoting an organization. Sample posts and content ideas are provided for different platforms.

1. Robert B. Furr
County Extension Director / 4-H Extension Agent
Mecklenburg County Cooperative Extension
http://mecklenburg.ces.ncsu.edu
Robbie_Furr@ncsu.edu
May 16, 2012
Making Social Media
Work for YOU!
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2. What Will We Do Today?
 Review social media statistics
 Take a detailed look at popular social
media sites
 Review criteria to establish an effective
social media presence
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3. Social Media Revolution
http://youtu.be/fpMZbT1tx2o
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5. In 2005, 8% of online adults had a profile
on an social network site. 35% had one
in January 2009.
Today, 65% do.
Pew Internet & American Life Project (August 2011)
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6. In the past two years, social networking
site use among users ages 65 and older
has increased...
150%
Pew Internet & American Life Project (August 2011)
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7. During the same two year period, use by
50-64 year olds increased....
100%
Pew Internet & American Life Project (August 2011)
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8. 52% of online adults using social
networking sites have two or more different
profiles.
Pew Internet & American Life Project (September 2009)
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9. Facebook Twitter
Median age is 33 Median age is 31
92% of social network users 13% of social network users
Average user has 130 friends
Average user has 60 300,000 new users every day
connections to pages, groups
and events.
MySpace
Median age is 26
LinkedIn 29% of social network
users
Median age is 39 3% global audience decline
18% of social network in 2008
users
Recruiters account for
1 in 20 profiles.
Pew Internet & American Life Project (May, 2011)
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10. Twitter
Facebook From 7 million users in March 2009
From 250 million users to 20 million users in August 2009 to
worldwide in July 2009 over 250 million users in July 2011
to 300 million users in
September 2009 to over 750
million users in August 2011 99.4 million users in the
United States in 2011
140 million users in the
United States in 2011
LinkedIn
From 13.6 million users in the United
States in August 2009 to 41.3
million users in August 2011
115 million users worldwide
Taken from Quantcast (August 2011)
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11. Flickr
From 24.9 million users in
February 2009 to 23.2
million users in February
2010 YouTube
From 74 million users in
Google+ February 2009 to 135.7
Started in July 2011. million users in August
2011
90million users as of More than 2 billion viewers per
February 2012. day.
Half of users are under 20 years
old.
Taken from Quantcast (August 2011), Google (January 2012)
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12. Facebook
 Status Updates
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13. Facebook
 User home page shows “feed”
 Pictures
 Video
 Status updates
 Discussions
 Events
 Notes
 Applications
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14. Facebook Page
 Specific to the organization
 Protects privacy of “likes”
 Protects privacy of individual posting on
behalf of the organization
 Photos
 Discussions
 Events

15. Twitter
 What’s Happening – 140 characters!
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16. Twitter
 Followers
 Regular, short updates
 RT = retweet
 @_______ - direct message to a follower
 # - hash tag – groups tweets into
categories or threads
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17. LinkedIn
 All about making connections
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18. LinkedIn
 Connections (“friends”)
 Recommendations
 Professional network
 Groups
 Subgroups
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19. Google+
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20. Google+
 Connecting with people
 Circles
 Stream
 Tied to a google profile
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21. Blogs
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22. Blogs
 Onlinenewsletters
 Reader comments
 Regular postings and updates
 Followers
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23. YouTube
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24. YouTube
 Post and view videos
 Search topics
 “Online Education”
 Welcome videos to your organization
 Orientation for volunteers
 Task videos for volunteers
 Documentary videos for projects
 Followers / subscribers
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25. Flickr and Picasa
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26. Social Media – Getting Started
Identify
 What is your goal?
 Which types of social media does your organization what to use? Why?
 Is it important to measure success? How?
Identity
 Establish an identity and keep it consistent across platforms
 Balance organizational goals with personality
Invest
 You get out of Social Media what you put into it
Interact
 Social media is about interactions, relationships and connections. It is not
about YOU and YOUR organization.
Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media/

27. Setting up a Social Media
Presence
 Organization logo
 Organization web site
 Organization contact email
 Short summary of organization (25-50
words)
 Detailed summary or organization
mission

28. Setting up a Social Media
Presence
 Experiment with a few sites and stick
with the one(s) where your audience is.
 Schedule time to maintain the social
media site(s) – minimum weekly.
 Social media presence can start slowly.
Be patient and persistent.

29. The Social Media Cheat Sheet
Blogs YouTube LinkedIn Facebook Twitter
Post articles for  Create basic videos  Create a group for  Create a Facebook Keep your followers
volunteer recruitment, that show volunteers your organization, and Page for your updated on what’s
volunteer opportunities, how to complete post articles, news, organization. Post happening with your
or organizational web certain tasks for your events, volunteer pictures, videos, and organization, including
presence. organization. opportunities, etc. update your status with blog posts, articles,
news, events, office humor, etc.
Articles can link to  Create a welcome  Create a sub-group volunteer opportunities,
your website or video that introduces for volunteers to etc. Follow others in your
additional online your organization and connect them to each cause area and pass
resources. staff to potential other, and have a Multiple Admins along (RT) any of their
volunteers, inviting place to share pictures, Tweets that you find
Your blog can be them to learn more and stories etc.  Create facebook interesting.
open (viewed by get involved. events for your
anyone) or closed volunteer opportunities Organize your
(invited viewers only).  Create a video that on Facebook, invite all volunteers using
shows the work your of your Facebook fans hashtags, especially
organization is doing to to sign up. for single days of
impact your cause. service events with lots
 Check out Causes on of people. “Lunch in 15
Facebook minutes.
#HumaneVolunteers” )
Info taken from: Volunteer Match, Victoria Pacchiana

30. QUESTIONS?????
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31. Resources
 “Social Media & Mobile Internet Use Among Teens & Young
Adults”; Amanda Lenhart, Kristen Purcell, Aaron Smith
Kathryn Zickuhr; Pew Internet & American Life Project
 2010 Nonprofit Social Media Benchmarks Study;
www.e0benchmarksstudy.com/socialmedia
 52 Cool Facts About Social
Media, http://dannybrown.me/2010/07/03/cool-facts-about-
social-media/
 www.volunteerhoward.org; Mickey Gomez
 www.volunteermatch.org
 www.pewinternet.org
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