Intero Real Estate Company Profile

sometimes investment opportunities
come along only once in a lifetime…

10275 North De Anza Boulevard, Cupertino, CA, 95014, United States of America

The Question:
How do you gain exposure to overseas real estate investment opportunities?

S
o the answer is Intero…but why? In the following
pages you will discover how Intero differentiates
itself as a global leader with experience, innovation, and
compassion. Intero has solidified its presence in the Asia-
Pacific region providing investors with the knowledge
and access to international real estate markets. Investors
will benefit from access to our top professionals who
represent the Intero culture, speak a foreign language,
who specialize in working with international buyers and
who will assist you in the purchase of real estate.

:
Principal Translatio ns:
intero (intero): whole
intero (intero): ent ire

Additional T ranslations:
(intero, di un so lo pezzo): on e-piece wholesome
(complessivo): overall
(pieno): full

Solution

Intero Real Estate Services is an innovative company in Silicon Valley and has extended its
brokerage headquartered in Silicon Valley led reach across the country and around the globe.
by real estate industry veterans Gino Blefari and
In 2011, Intero announced the signing of its first
Robert (Bob) Moles. Named in 2005 by REALTOR®
international master franchise
Magazine as one of the
agreement with GPEA,
fastest growing real estate The Intero Advantage Ltd the largest network
companies in the U.S., the
• We’re here to make your Real of real estate offices in
INTERO® brand has grown
Estate investment experience a simple the UK, the signing of its
from one office to more than
process first franchise office in
50 corporately owned and
Asia located in Shanghai,
franchise offices, and 2,000 • Our rapid growth provides investors
China and the launch of a
agents. Intero was ranked with international connections and
opportunities company owned office in
#17, based on sales volume,
Hong Kong.
on the prestigious REAL • We offer a variety of services,
Trends 500 list of America’s including a staff of experienced Intero is an Italian word
leading real estate companies real estate professionals and area that means “entire” or
in 2010. specialists “whole”. It reflects Intero’s
belief that a real estate
Founded in 2002, Intero Real
company’s vision should
Estate Services, Inc. has quickly become one of
extend beyond the bottom line to embrace the
the premier real estate brands in the U.S. In 2004,
people it serves and the community in which it
Intero Franchise Services Inc. began franchising
resides. Our unique Intero offering is providing
and currently is operating in many of the western
international investors definitive access to
states. In 2009, Intero International Franchise
professional property agents who are multilingual
Services, LLC embarked on developing territories
and specialize in working with international
in Asia Pacific, Europe, Middle East, Africa and
investors.
the Americas. Today, Intero is the #1 real estate

Our continued expansion represents the Intero commitment to a global brand presence, a
necessary element to thrive and innovate in a real estate business.

How do you ensure the best personal attention
with the finest access to quality real estate?

Solution. Client Services Department
Intero International

InternatIonal referrals
Intero International Client Services is here to make
your Real Estate experience a simple one. Coast to
coast and everywhere in between, Intero has got it
covered. Throughout the U.S., Intero has a real estate Kevin Garty, VP of Relocation and Corporate
professional ready to help investors find the ideal Services explains, “As an international
property. Whether it’s an urban oasis or a country investor you will be placed with a specialized
retreat, they’ll find the perfect property when they agent who speaks a preferred language and
work with us. will provide you with sufficient service to
guarantee a smooth real estate transaction.”
Presently our network is comprised of the very best
local and regional real estate professionals in the
United States, the U.K., Shanghai and Hong Kong.
We offer a variety of services, including a staff of
skilled agents and area specialists with experience
and knowledge with international investments.
With a strong focus and an international view,
we will ensure the best personal attention. Intero
International Client Services brings you the best of
both worlds: the finest access to quality real estate
brokerages around the world and international
connections with local market knowledge.

What is Intero’s process on inquiries regarding
real estate investment opportunities in the U.S.?

Solution.
Connect with an Intero international investment representative.

the Process
Our Intero international investment representatives
located globally will connect you with our
International Client Services Department located at
Intero Headquarters in Cupertino, California.

Once we obtain all your necessary investment
requirements, we will connect you with a professional
property agent who is multilingual and specializes in
working with international investors

Diana McGrogan, Director of Relocation and Client
Services explains, “ Coast to coast and everywhere
in between, Intero has got it covered. Throughout
the U.S., Intero has a real estate professional ready
to help investors find the ideal property.”

“Intero International Client Services is here to make your Real Estate
experience a simple one. We offer a variety of services, including a
staff of experienced real estate professionals and area specialists,”
adds Jessica Sanchez, Referral Specialist, Relocation.

What They’re Saying

The Power 100 Top One Hundred Companies:
An insider peek at the 100 people in Out of Nowhere
town you really need to know If you’re looking for the Real Estate equiv-
After years of frustration in dealing with tra- alent of a Ferrari Enzo (0 to 60 mph in 3.3
ditional method- ologies of real estate prac- seconds), Intero Real Estate Services may
tice, Gino Blefari decided to stake it out on his be it.
own. And so, with a keen eye on client ser- July 2004

vices and technology, he founded Intero Real
Estate Services. He hasn’t looked back since,
given that his decision created one of the fast-
est growing Bay Area companies that is giv-
ing real estate a shiny new persona, and home
buyers bright smiles.
July 2004
“...You’re supposed to be the hottest
Real Estate firm in the Bay Area.”
Laurence Kudlow
January 5, 2005

Intero Hits A Home Run
As recognized in the July 2005 issue
of the National Association of REAL-
TORS®, REALTOR Magazine Intero is
the Fastest Growing Real Estate Com- Year In Review
pany in the Nation. It was a very good year for some....
July 2005 Winners often seem larger than life. Sometimes
it’s the magnifying effect of media; sometimes
they just are.
In 2004, there were a wealth of success stories
to choose among. Here are our top 10: Larry
Bob Moles, President & CEO of Cendant Page and Sergey Brin of Google, Steve Jobs, Ar-
Real Estate Franchise Group, Comes nold Schwarzenegger, Intero, Calpine, Blanca
Home to California as Chairman of Fast- Alvarado, AMD, Covad, and Tishman Speyer
Growing Intero Real Estate Properties.
April 29, 2004 December 31, 2004

Intero storms Silicon Valley
Brokerage grows to 800 salespeople
in 18 months
April 22, 2004

February 24, 2011

Intero Franchise Services, Inc. Executes a Definitive Master Franchise
Agreement for the Houston Metropolitan Area
Innovative brokerage company further expands national presence with the opening of the first In-
tero® Andare(sm) office in Texas
Silicon Valley, CA – Intero Franchise Services, Inc.
has signed a master franchise agreement in Tex-
as with Avanti Capital Management (“Avanti”),
a real estate investment group operating in the
Houston metropolitan area.

Avanti will operate as a master franchise of the
Intero Brand with an exclusive territory that en-
compasses the Houston, Texas metropolitan area.
Avanti’s aggressive growth plans include, through
an affiliate, opening its first company owned of-
fice located in West Ave, this spring. West Ave is
a hip luxury urban neighborhood located in the
heart of River Oaks.

Initial franchise locations are planned in the Katy and Woodlands markets. “We are honored to
align with the Intero family of companies, a premier brand with an amazing story that is rapidly
expanding domestically and internationally,” said Avanti CEO and President of Intero Houston,
Daniel Ciscomani. “We are excited to introduce a fresh approach into the Houston market with
innovative systems, training, technologies, and unmatched executive leadership.”

The Intero office in West Ave will be led by local broker, Katie Maxwell, and will feature the Intero
Andare design, a smaller technology-rich and more eco-friendly space designed for today’s mo-
bile REALTOR.

“The economics of a real estate brokerage today are different than a few years ago,” said Tom
Tognoli Intero COO. “Ciscomani’s progressive business philosophy coupled with the Intero An-
dare office model will revolutionize the way real estate is done in Houston.”

Intero President and CEO Gino Blefari added, “Continuing to build on our global presence, this
agreement presents an incredible opportunity to further align Intero with internationally recog-
nized U.S. markets.”

The launch of Intero Houston follows the recent announcements of Intero UK, Intero Shanghai
and Intero Hong Kong locations.

February 16, 2011

Intero International Franchise Services, LLC, goes global signing first
master franchise agreement in the UK
Intero brand and innovations now available in the UK and beyond

Silicon Valley, CA –-Intero International Franchise Services, LLC, has signed a master franchise
agreement to extend the Intero brand into new markets with GPEA, LTD.

GPEA, LTD is the owner of two of the largest real estate networks in the UK, the Guild of Profes-
sional Estate Agents and Fine & Country. Together their more than 700 offices service the UK.

Mike Bidwell, Former COO of Fine & Country and today’s CEO of Intero UK
explains, “My intention for bringing the Intero® brand to the UK is to revolu-
tionize real estate. The Intero presence in the UK as a leading brand will pro-
vide quality services and solidify exceptional relationships.”

Intero Chairman Robert Moles adds, “We are thrilled with this agreement be-
cause it allows us to walk right through Europe’s front door to expand the In-
tero brand, and our spirit of innovation, to a market hungry for a new approach
to the traditional real estate brokerage.”

Malcolm Lindley, Founder of the Guild of Professional Estate Agents,
stated, “My commitment to maintaining a higher standard in global
luxury real estate is perfectly suited to the Intero brand and the people
who stand behind it. The systems, training, technologies and unmatched
executive team all contribute to an extraordinary approach to real estate
that will find great reception in these new markets.”

The launch of Intero® UK follows the recent announcements of the first
Asia Intero franchise, Intero Shanghai and the opening of the Intero Hong
Kong location.

“Our continued expansion represents the Intero commitment to a global brand presence, a neces-
sary element to thrive and innovate in a real estate business,” concludes Intero CEO Gino Blefari.

February 7, 2011

Intero International Franchise Services, LLC. opens Intero Hong Kong
Leading brokerage company further expands presence in Asia-Pacific region

CUPERTINO, SILICON VALLEY, USA – February 7, 2011 -- Intero Internation-
al Franchise Services, LLC, announced the opening of its first office in Hong
Kong, solidifying its presence in the Asia-Pacific region. This is the first Intero©
owned office outside of the United States.

Intero U.S. Realtor Kenny Lo will head the new office, located at the One In-
ternational Finance Centre at 1 Harbour View Street, Central, in Hong Kong.
Lo has served Intero real estate clients since 2009 with dedication and integrity,
attracting investors from Hong Kong and across the Pacific region to U.S. resi-
dential and commercial properties.

Robert Moles, chairman of Intero, said, “A number of Hong Kong investors are already waiting to
take advantage of opportunities in U.S. and Bay Area real estate markets in particular. The Asia-
Pacific region’s economic growth, high real estate prices and rising currencies relative to the U.S.
dollar have created a lot of interest in U.S. properties.”

“Expanding the Intero brand in the Asia-Pacific region is important to the brand’s reputation as a
global leader,” said Intero CEO Gino Blefari. “Kenny Lo is a perfect representative – a stellar Intero
agent, working directly from Hong Kong, bridging the Pacific divide. Hong Kong investors will
now have knowledge and access to real estate markets throughout the Bay Area.”

Lo said, “We have several active real estate deals already in progress with Hong Kong investors and
U.S. properties. I’m proud to be a pioneer for Intero Hong Kong.”

The opening of Intero Hong Kong follows the recent launch of the Intero Shanghai license with
Global Gate Property Corp (“GGP”). GGP is an international real estate group, who works with
investors seeking to gain exposure to real estate investment opportunities.

January 31, 2011

Intero International Franchise Services, LLC. Signs First
Franchise in Asia
Leading brokerage company to open first Asia office in Shanghai, China

CUPERTINO, SILICON VALLEY, USA – January 31, 2011
Intero International Franchise Services, LLC. (“Intero”) an-
nounced the signing of its first international franchise in
Asia located in Shanghai, China with Global Gate Property
Corp (“GGP”).

GGP is an international real estate group, who works with investors seeking to gain exposure
to real estate investment opportunities. A highly experienced management team leads GGP.
The team has been operating in Asia for over three decades, and has built up an extensive net-
work of connections across Asia.

GGP CEO Gary Ohlbaum said the deal with Intero® creates a great opportunity to link with a
company with a strong Western US presence that is the market leader in Silicon Valley, Califor-
nia. “Being part of this global community allows us to offer our partners and clients investment
opportunities from within the group rather than referring out the business to other broker-
ages,” said Ohlbaum.

David Cheung, who heads GGP’s Shanghai operations, said: “The continued growth of Asia’s
economies, high asset prices, particularly in real estate, and rising currencies relative to the US
dollar, have made Asians significant buyers of US real estate. The Intero brand’s strength in the
US, particularly in California, where many Asians choose to buy given its geographical prox-
imity to Asia, established Chinese community, favorable climate, and economic, educational
and work opportunities, make it the ideal partner to provide quality real estate investment op-
portunities to our client base.”

The first Intero franchise in China follows the company’s plan to expand internationally
throughout the Asia-Pacific region. Intero International offers master franchise opportunities
in select markets throughout the world.

Intero Chairman Bob Moles pointed to China’s huge growth in home ownership and with 1.3
billion people it presents a great business opportunity. “With the Intero strong value proposi-
tion, we know that our company will quickly rise above the competition,” he said.
Intero CEO Gino Blefari noted that the first Shanghai franchise represents the company’s com-
mitment to solidifying the brand’s global presence, a necessary element to thrive and innovate
in today’s real estate business.

“We’ve always thought about expansion in terms of the individuals involved. We go where we
find people who are the right fit for the Intero brand because they have the same values and
believe in the culture we’ve created. The GGP executives are those people. With them on board,
we simply couldn’t pass on the opportunity to expand,” Blefari said.

October 26, 2010

Intero Franchise Services, LLC, expands footprint in Asia-Pacific
region through listings distribution deal with iProperty websites
Intero now distributes more property listings than any other U.S. broker to the leading online
network

CUPERTINO, CA - Intero Real Estate Services, Inc. a lead-
ing U.S. real estate brokerage that has recently expanded its
brand globally, as a franchisor, through Intero Franchise Ser-
vices, Inc. and Intero International Franchise Services, LLC,
announced that is has dramatically expanded its presence in the Asia-Pacific region through
a partnership with the iProperty network of websites, which contains several of the region’s
leading online real estate destinations.

As part of the deal, Intero® syndicates all of its active listings to iProperty.com’s network of
sites, which includes iProperty.com.sg (Singapore), iProperty.com.my (Malaysia), and Go-
Home.co.hk (Hong Kong). The company now displays more listings on the network than
any other U.S. brokerage.

According to the National Association of REALTORS, over $40 billion in U.S. real estate was
sold to foreign buyers last year. “You need to be where the buyers are to succeed in real es-
tate,” said Al Mendoza, Managing Director of Intero Asia-Pacific. “And right now, the num-
ber of buyers in this region looking for property online is exploding. We saw the opportunity
here early and plan to expand our leadership position into the future.”

“The same innovative spirit that propelled Intero from Silicon Valley to national prominence
here in the U.S. is driving our expansion into new markets across the globe,” said Intero
President and CEO Gino Blefari. “Being the first to do something is something we’re com-
fortable with and will benefit our customers and partners looking for opportunities in the
Asia-Pacific region.”

The Intero Asia-Pacific regional operations offer entrepreneurs in the region the opportunity
to affiliate with one of the world’s most innovative real estate brands. The Intero brands
focus on technology, training and superior systems led it to become the fastest organically
grown real estate brokerage in U.S. history as recognized in Realtor Magazine July 2005.

September 13, 2010

Intero Real Estate Services, Inc. now offers property search in
13 languages
Leading U.S. brokerage announces website feature enabling easier search for buyers
around the globe

CUPERTINO, SILICON VALLEY, USA -
Intero Real Estate Services, a leading U.S.
real estate brokerage that has expanded
its brand globally, as a franchisor, through
Intero Franchise Services, Inc. and Intero
International Franchise Services, LLC, an-
nounced that it now has the capability to
search any property within MLSListings
on InteroRealEstate.com in 13 languages,
expanding home search capabilities to
buyers more comfortable using their na-
tive language.

The new translation feature makes finding
property easier for the company’s interna-
tional customers as well as Intero’s do-
mestic buyers, which represent a widely
diverse demographic. It is also vastly more
user-friendly and accurate than “machine
translation” tools, which many real estate
companies currently use. Visitors to InteroRealEstate.com can be assured that native speakers have
translated property information, with special attention to real estate terms.

The language option is very simple to use. Just visit InteroRealEstate.com and choose among the lan-
guages listed at the bottom of the property search box. Once chosen, all the search parameters, listing
results and property details will then appear in the user’s language of choice. Languages available
include English, Spanish, French, German, Italian, Russian, Japanese, Chinese Traditional, Chinese
Simplified, Vietnamese, Portuguese, Polish and Korean.

“At Intero we have realized that our consumer reach goes beyond the U.S.,” said Gino Blefari, Presi-
dent and CEO of Intero. “Recognizing our global audience, it was important for us to make the real
estate Internet experience easy and understandable – and to invest in the technologies needed to
make that possible.”

“Intero now offers franchise opportunities to entrepreneurs around the globe serving incredibly di-
verse markets,” Bob Moles, Chairman of Intero added. “Offering a compelling online real estate ex-
perience in any language is critically important to their success.”

Concludes Blefari, “Innovation is our commitment and in this case that means delivering a better so-
lution for non English-speaking buyers than our competitors. I believe we have made that happen.”

July 26, 2010

Intero Real Estate Services, Inc. expands innovative franchise
network in California and Nevada
Leading U.S. brokerage announces franchises in Discovery Bay, Brentwood, San Diego
and Minden, NV

CUPERTINO, SILICON VALLEY, USA - Intero Real Estate Services, a leading U.S. real estate
brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise
Services, Inc. and Intero International Franchise Services, LLC, announced its continued expan-
sion with the conversion of a former Alain Pinel brokerage affiliate in Discovery Bay and Brent-
wood, CA to the Intero Real Estate brand, and the addition of new franchises in San Diego, CA,
and Minden, NV.

More than forty agents will join Intero Discovery Bay and Intero Downtown Brentwood fran-
chise. This office will complement an existing Intero franchise in Brentwood.

“We are pleased to welcome our new franchisees and agents today at a time when our competi-
tors are retrenching,” said Intero Real Estate Services COO Tom Tognoli. “This expansion speaks
to our commitment to innovate and thrive in an ever-changing business.”

LeeAnn Hogge, co-owner and manager of what will become the new Intero Dis-
covery Bay and Downtown Brentwood offices, said: “We’re thrilled to become
part of the Intero® family, and feel good knowing that we’ll have the technology
and expertise needed to win in today’s market.”

Bryan Hogge, co-owner and manager of the future Intero Discovery Bay and In-
tero Downtown Brentwood offices, added: “We’ve worked hard to build our reputations in this
market and the Intero® brand will help us grow and innovate upon that foundation.”

Intero Downtown Brentwood is the second Intero franchise to
open in Brentwood, CA, joining the very first Intero franchise
at 5541 Lone Tree Way, established in 2005 by owners Denise
McGrew and Erin Gonzalez.

Intero also announces two new franchises in San Diego, CA
and Minden, NV. Intero El Cajon, will be owned and managed
by Sandy Miller, and Intero Minden Nevada, will be owned
and managed by Teddy Carlson-Brown.

July 1, 2010

Intero Real Estate Services, Inc. executives keynote presti-
gious global real estate seminars in Singapore and Hong Kong
Blefari and Moles share innovative approach to distressed property opportunity globally as
well as in the U.S.

CUPERTINO, SILICON VALLEY, USA - Intero Real Estate Services, a leading U.S. real
estate brokerage that has recently expanded its brand globally, as a franchisor, through
Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, an-
nounced that its Chairman, Robert Moles, and CEO, Gino Blefari, recently made key-
note presentations at two prestigious global real estate seminars in Singapore and Hong
Kong to share insights learned from leading the exponential growth of a global broker-
age company in the distressed property market.

Gino Blefari, Intero® President and CEO, spoke at the iProperty
Real Estate Seminar 2010 in Singapore about distressed property
opportunity both globally and in the U.S. He said that while real
estate is still very much a local business, market insights and tech-
nology innovation can be shared globally to new markets and new
business partners. Both factors have been critical to Intero’s own
growth.

“Not all markets are distressed markets, but all markets have dis-
tressed property opportunities. California has been at the epicenter of the global hous-
ing crisis, yet Intero has grown to lead in market share in Santa Clara County, the largest
market in Silicon Valley, in spite of this challenge. We did so by leveraging technology
and honing a deep understanding of current market dynamics and letting those in-
sights guide our actions,” Blefari said.

Robert Moles, Intero® Chairman, gave a keynote presentation
about the global distressed property opportunities at the SMART
Investment & International Property Expo in Hong Kong in June.
Said Moles on the experience, “We are excited to share our story
of success in distressed markets with agents and investors from
across the globe as we continue the worldwide expansion of our
brand.” Moles continued, “Our experience in California gives us a
unique perspective on thriving in a difficult market.”

May 27, 2010
Intero Real Estate Services climbs to #17 on the 2010 REAL
Trends 500 list of America’s largest real estate companies
Silicon Valley-based brokerage and franchisor is the youngest firm
among the top twenty companies on prestigious list

CUPERTINO, SILICON VALLEY, USA - Intero Real Es-
tate Services, a leading U.S. real estate brokerage that
has recently expanded its brand globally, as a franchisor,
through Intero Franchise Services, Inc. and Intero Inter-
national Franchise Services, LLC, announced that it ranked #17, based on sales volume, on
the prestigious REAL Trends 500 list of America’s leading real estate companies for 2010.

Intero is also the youngest company within the list’s top twenty firms - a fact that under-
scores the rapid growth and success of the Intero brand. Intero was founded in 2002 and
broke into the REAL Trends top 25 in its second full year of operation – a first for any real
estate company.

The REAL Trends 500 list is published by REAL Trends, Inc., a publishing company consid-
ered to be a leading source of real estate analysis and information.

“We are honored to make the REAL Trends 500 again – it represents a who’s who of Ameri-
can real estate companies, said Gino Blefari, Intero President and CEO. “The fact that Intero
is one of the youngest firms on the list is particularly meaningful to all of us at Intero who
believe real estate is ready for our brand of innovation.”

Intero’s growth is driven by re-thinking the real estate brokerage. The company was among
the first to syndicate listings on the Internet, has been recognized for its outstanding Website
and has reinvented the real estate office. Intero is now expanding its brand nationally and
internationally through master and single-unit franchising.

“The REAL Trends 500 has always been a marker of success in this business”, said Bob Moles,
Intero Chairman and former President and CEO of the Real Estate Franchise Group of Cen-
dant Corporation, the largest franchiser of residential and commercial real estate brokerage
offices in the world. “The fact that the Intero® brand has made it so far so fast is a validation
of our commitment to sustained innovation.”

May 4, 2010
Intero Real Estate Services, Inc. makes new, more efficient
real estate office model available to franchisees worldwide
The ‘AndareSM’ Office, launched in Silicon Valley, enables real estate brokers to sustain
profitability while delivering a compelling customer experience

CUPERTINO, SILICON VALLEY, USA - Intero Real Estate Servic-
es, a leading U.S. real estate brokerage that has recently expanded
its brand globally, as a franchisor, through Intero Franchise Ser-
vices, Inc. and Intero International Franchise Services, LLC, has
announced that its groundbreaking Andare office model is now
available to companies choosing to affiliate with the Intero brand.

The Andare model, first piloted by Intero in Silicon Valley, re-wrote
the book on what a real estate office should be: a cost-efficient op-
eration that delivers a memorable experience to agents and con-
sumers alike. Gone are the seldom-used cubicles, replaced with
wired pods for agents who drop-in and head out. Gone are the fax
machines, file cabinets and copiers, replaced with wireless Inter-
net and Web-based transaction management. The Andare office is
an environment built for today and tomorrow, not yesterday.

A multimedia presentation of the Andare office can
be viewed online.

‘The economics of a real estate brokerage today are
different than a few years ago - that’s a fact that can-
not be ignored’ said Gino Blefari, President and CEO
of Intero Real Estate Services. ‘The real estate office
as we have known it needed to change, so we rein-
vented it completely with Andare.’

Intero has developed a turnkey plan for franchi-
sees around the globe to create their own Andare
offices. Research, floor plans, operational and man-
agement practices and consulting are available to
Intero affiliates that wish to open Andare offices in
their markets.

‘Andare was a big part of my decision to affiliate
with the Intero brand because it gave me some-
thing new and exciting to bring to the marketplace
and will put me on a profitable track from day
one,’ said Sandy Miller, the owner of the soon to be built Intero Rancho San Diego, California
branch. ‘There’s a lot of talk about innovation in real estate right now, but Intero was the only
company that delivered substance.’

March 25, 2010
Intero Real Estate Services, Inc. wins prestigious Website award
from Leading Real Estate Companies of the World®
Organization representing over 600 premier real estate companies in 35 countries across the
globe recognizes Intero for design excellence
CUPERTINO, SILICON VALLEY, USA - Intero Real Estate Services, a
leading U.S. real estate brokerage that has recently expanded its brand
globally, as a franchisor, through Intero Franchise Services, Inc. and In-
tero International Franchise Services, LLC, was awarded the Leading
Real Estate Companies of the World® Best Visual Design of 2009 award
for its flagship website, interorealestate.com.

The award was presented by Leading Real Estate Companies of the
World®, a global network of distinctive real estate firms, at the organi-
zation’s annual conference in Las Vegas, Nevada.

The award comes on the heels of a recent redesign of interorealestate.com to reflect the latest design
standards, highlight the company’s expanding international presence and create a visual experience
that reflects the spirit of innovation that drives the Intero brand.

“It is not a coincidence that our global headquarters sits next to the Apple® Computer campus,”
said Gino Blefari, Intero® President and CEO. “We recognize the importance of design in everything
we do – especially online, which is where most property buyers and sellers first encounter real estate
brands today.”

Bob Moles, the Intero Chairman, added, “Real estate operators around the world have known for
years that the Web is a critically important brand touchpoint, but most have failed to take action and
make the investments needed to deliver usable, compelling online experiences. We believe this inac-
tion is no longer sustainable and have made the investments needed to ensure our growing network
of franchisees excel in this area.”

The Intero® approach to designing online experiences is based on a set of principles any company,
in any country, would do well to follow:

User focused design: Design should be driven by the needs of end users, not the brand. This requires
taking the time to understand what property buyers and sellers want when they go online, then
delivering it to them in the clearest way possible. Though simple, this idea has been largely ignored
by real estate companies intent on designing with their needs in mind.

Restraint: Website design in real estate has long been plagued by unnecessary complexity. Designs
laden with marginally useful features, self-promotional copy and heavy graphics are the norm. This
gets in the way of users seeking what they truly want, which ultimately harms the brand.

Quality: Real estate companies that spend millions on palatial offices and expensive print collateral
often balk at spending thousands on quality Web design. This is exactly backwards. Insisting on –
and investing in – good Web design is imperative.

Concludes Blefari, “This award is an important validation for us, and one we are particularly hon-
ored to receive given the strength and breadth of the organizations in the Leading Real Estate Com-
panies of the World® network.”

January 14, 2010

The Intero Real Estate Brokerage Story
Intero Asia Pacific is a real estate brokerage in the region that is an independent partner
of Intero Real Estate Services
Simon Phun

Intero Asia Pacific is a real estate brokerage in the region that is an independent partner of Intero
Real Estate Services, one of the United State’s most exciting real estate brand which was most re-
cently voted as ‘The Best Real Estate Company in Silicon Valley’ by readers of San Jose Mercury
News. iProperty.com catches up with Al Mendoza, managing director, Asia Pacific region of Intero
Real Estate Services to see what’s the buzz all about.

iProperty: Please tell us more about Intero Asia Pacific.

Mendoza: I will start at the beginning with what Intero Real Estate Services, Inc. is, followed by its
drive to expand globally.

Established in October 2002, Intero Real Estate Services Inc., has quickly become one of the United
State’s premier real estate brands. Intero Real Estate Services, Inc. has grown from one office to
more than 40, and has more than 1,800 agents. The Intero mission is to change the face of real estate;
it is a different kind of company. Technology is at the core of what makes Intero such a forward
thinking and innovative company. With our headquarters in Silicon Valley, California, the Intero
strategy remains focused on striving to be at the forefront of how realtors, home buyers and sellers
are using technology to complete their transactions.

The brokerage has been honored with numerous awards including being named the fastest growing
real estate company in the United States, out of 80,000 brokerages in REALTOR Magazine (2005).
Gino Blefari Intero’s president and chief executive officer, and chairman Bob Moles were also given
the ‘RISMedia National Home Ownership Award’ at the 2007 NAR Conference & Expo for ‘out-
standing achievements among residential real estate’s most influential and charismatic leaders.’

The Intero goal is to expand their franchise model, and to build market share and a strong brand
footprint around the globe. Intero Real Estate Services, Inc., through its affiliate Intero International
Franchise Services, LLC is expanding in Asia through the sale of master franchises. Master franchise
agreements will, grant exclusive rights within a territory, allow master franchisees to build real
estate franchise networks and operate company owned offices. We seek to affiliate with the most
qualified and well-capitalised entrepreneurial individuals and entities with franchising licensing
and/or real estate experience. Intero International Franchise Services, LLC is led by its president,
Javier Parraga, who has over 20 years in real estate franchising and in just over 13 years is credited
with successfully negotiating and signing more than 100 master franchise agreements covering
over 150 countries and territories.

I have the honour to implement the Intero expansion effort in the Asia Pacific region as managing
director of Intero Asia Pacific. Over the course of a 10-year career involving franchise development,
I have been honoured as an accomplished deal maker with expertise in mergers/acquisitions, fi-
nancial analysis, new business development and sales strategies. As a former vice president of
Continued on next page...

Continued from previous page
International Development for real estate conglomerate Realogy Corporation, I was responsible
for the development of Century 21, Coldwell Banker, ERA, and Better Homes and Gardens real
estate brands throughout Asia Pacific. I have been recognised for the success of numerous merg-
ers/acquisitions and completed over 40 U.S. and international franchise agreements. Intero Asia
Pacific is an independent partner of Intero International Franchise Services, LLC in the Asia-
Pacific region.

iProperty: How do you, as the managing director of Intero Asia Pacific, view the current real
estate market climate in the region?

Mendoza: Overall, the Asia Pacific market climate is very positive. There are nearly three billion
people and several million home sales annually in the region.

Specifically in Hong Kong, the housing price index rose over 13% this year and sales numbers
have steadily increased. The country has benefitted from an influx in buyers and investors from
mainland China, a series of stimulus packages from the government and relatively low interest
rates which all have contributed to the rise in prices. The housing market in Hong Kong took a
hit during the global financial crisis, but after falling 17% from June-December 2008, the residen-
tial price index rebounded and rose by 20% from the previous year’s bottom, according to the
Ratings and Valuation Department (RVD).

Singapore, also a central gateway for the region, ranks as the number two investment in 2009
and has experienced a complete turnaround from reports and prospects earlier this year. New
developments are selling as fast as they hit the market and property prices have continued on an
upward trend, expected to close 2009 on a strong note. According to PropertyWire, private sector
developers launched 2,878 new flats in July 2009, an all time high, and 2,767 of them were sold
out within a month. Further, sales of new luxury developments in Singapore’s reclaimed areas
on the offshore island of Sentosa, where prices average SGD2,000-SGD3,500 per square foot, are
reported to be steady.

For Malaysia, investors and expatriates have been flocking there due to a low cost of living and
mild weather. Federal incentives designed to draw foreigners have been beneficial for investors
in recent months, and while other countries in the region have experienced price declines as a
result of the financial crisis, Malaysia’s properties have remained steady. Malaysia’s advantage
is that current interest rates are at a 25 year low and developers of new buildings have been more
flexible and willing to throw in incentives at no additional cost. iProperty: Where would the key
real estate growth areas? How about for Malaysia, Singapore and Hong Kong?

Mendoza: Hong Kong’s growth areas would be in the luxury markets, where foreign investors,
particularly from mainland China buy with cash, and across rental properties, which have en-
joyed a good margin with rental income for investors. So, for Hong Kong I feel there would be a
strong showing across residential and commercial properties.

Singapore continues to experience record sell-outs of new properties and units are sold before
the ink has dried on their listings. I predict that foreign investors in commercial properties, as
well as a new, young generation purchasing residential units and homes will keep the market
steady, if not drive it up. Singapore is facing another record year of sales volume, and this goes
across residential, commercial and industrial.


Malaysia is still on a push to promote itself as an international retirement destination, is likely
to revamp its Malaysia My Second Home (MM2H) program. The MM2H program, which at-
tracted over USD1 Billion to the property sector in total, is now looking beyond the average
retiree or international property buyer, and is going after high net-worth individuals who may
be willing to invest large amounts of capital into the economy. I would see the primary growth
area here to be residential.

iProperty: What is the Intero experience like? How does customers benefit from dealing with
the company?

Mendoza: The Intero experience is like none other. It is a revolutionary approach to real estate
that starts at the core: with its franchisees.

The Intero advantage exists within its franchising support. Three regions worldwide each have,
or will soon have, their own managing director/executive director who will not only respon-
sible for finding qualified master franchise candidates but will be accountable for acting in a
consultative manner to assist master franchisees grow their business. The consultative approach
helps them grow their business by adapting the platform to accommodate local laws, customs
and business as well as support through quarterly on-site consulting visits targeted at helping
to grow their businesses and make the most of the technology platform. The Intero platform
offered to franchisees is fully integrated and covers marketing, technology, and comprehensive
training.

Response, thus far, has been positive. There is interest in breaking through the clutter and ex-
panding a different kind of franchise network. Intero looks to work with the best, and we select
well-capitalized entrepreneurial entities with franchising, licensing, and/or real estate experi-
ence. They need to have a long term horizon (10 years) and a commitment to build the business.

Once established, the Intero experience extends to agents and salespeople who work in the sys-
tem. The Intero culture has helped to attract market leaders, top agents and managers who drive
the success of the offices and extend the Intero culture onto home buyers and sellers, and prop-
erty investors. Intero is an Italian word that translates to ‘entire’, and it is meant to represent the
company’s philosophy of empowering people – clients, agents and employees – to achieve what
they want in all aspects of their lives.

iProperty: What are the good habits that real estate buyers must have and why? Mendoza:
Real estate buyers need to be savvier than ever, and use all of the tools at their disposal. With
increased globalisation, buying

Gone are the days where buyers had to fly somewhere and spend days searching through pa-
per listings and following real estate agents around to countless properties. The Internet has
enabled everything from direct access to Multiple Listing Services (MLS) to virtual home tours
and detailed photos. Working virtually with a broker is becoming accepted practice, and things
like digital signatures have made the paperwork process more seamless.

The Intero strategy syndicates listings to search engines like Trulia, Zillow, Google Maps Real


Estate, and Yahoo Real Estate, and has pulled out of all print advertising and featured listings.
Since syndication, Intero has created an online footprint that draws more traffic than any news-
paper/print advertisement while experiencing no dip in traffic. This marks a fundamental shift
in the way real estate services are delivered, and it puts our franchisees ahead of the curve.

At the heart of the Intero marketing plan is social media. Intero hosts two blogs: http://in-
teroreblog.com, information on marketing and real estate trends for consumers, and http://
interomojo.com, inspiration, better business practices and Cool Apps (free tech tools and tips)
for brokers/agents. Intero also has weekly email blasts and integrated usage of Facebook, Twit-
ter, and LinkedIn. So, it is critical that today’s buyers understand what the Internet can afford
them – and that they engage with the online entities that can help them get the most out of their
buying experience.

Finally, it is important for buyers to educate themselves on the purchasing process, and to align
themselves with strong agents and reputable real estate brokerages. Intero Real Estate Services,
Inc. and Intero Asia Pacific are committed to offering the latest in training, technology and tools
to their franchisees, so that buyers and investors can have the peace of mind that they are being
represented by the best in the industry.

November 13, 2009

INTERO REAL ESTATE SERVICES, Inc. expands brand awareness
in Asia Pacific with PropGO.com and PropGOLuxury.com
PropGO.com and Intero team together

CUPERTINO, CA – Intero Real Estate Services, Inc.
(“Intero®”), a real estate brokerage firm that has
leveraged technology to grow from its Silicon Valley
roots to international prominence, and Asia’s lead-
ing online real estate media group, Asia Interactive
Corp, which owns PropGO.com (http://PropGO.
com) and PropGOLuxury.com (http://www.Prop-
GOluxury.com) brands, have announced today that
they have teamed together to bring Intero franchi-
sees, brokers and realtors alike expanded global exposure for their property listings. The Intero®
brand, which launched its Asia-Pacific division earlier this year, has already initiated sending all of
its luxury property listings to both the http://PropGO.com & http://www.PropGOluxury. com sites.
Intero is one of the first U.S. – based real estate brands to gain Asian distribution through Asia Interac-
tive Corp (the only U.S. based online real estate company with operations in Asia).

“This represents a major milestone in our expansion into the Asia-Pacific region, giving us access
to a huge audience of buyers throughout the area,” said Al Mendoza, Managing Director of Intero
Asia-Pacific, Intero International Franchise Services, LLC.’s independent partner in the Asia-Pacific
Region. “Intero was one of the first real estate companies to embrace online distribution of listings in
the United States and we intend to once again lead the pack in seizing the online opportunity in Asia.”

“Interest in American property in the Asia-Pacific region has increased dramatically in the past year
as Asian buyers take advantage of the weak U.S. Dollar and declining housing prices. Furthermore,
affluent Chinese see international property investment as a ‘wealth diversification’ play and effec-
tive channel to expatriate their large cash reserves.” said George Varvitsiotis, CEO of Asia Interactive
Corp, “We are excited at the opportunity to partner with a large and growing U.S. based company
who understands and recognizes the opportunity in Asia. Intero will set the trend as more U.S. based
Real Estate agencies will realize the advantages of having exposure to affluent China and Asia based
property investors.

Intero will soon distribute all of its property listings to PropGO.com as well, which has no pricing
threshold on listings displayed.

“This deal is important to us on two fronts: It cements our position as a new brand in the Asia Pa-
cific region and it provides our American sellers with access to an active and growing pool of buyers
throughout Southeast Asia and mainland China,” said Intero President and CEO Gino Blefari. “Real
estate is now a global enterprise and our reach cannot be limited by borders.”

Intero Asia-Pacific offers entrepreneurs in the region the opportunity to affiliate with one of the
world’s most innovative real estate brands. The Intero® focus on technology, training and superior
systems led it to become the fastest organically grown real estate brokerage in U.S. history.

July 30, 2009

Intero International Announces Expansion into Asia-Pacific Region
Rapidly expanding company launches franchise effort in Singapore and Hong Kong

CUPERTINO, CA – Intero International Franchise Services, LLC (“Intero International”), a company affiliated
with Intero Real Estate Services, Inc. (“Intero,”) recognized as one of the fastest-growing and most innovative
brokerages in the industry, announced today that it has reached an agreement that permits Intero International
to expand the INTERO® brand throughout Asia and the Pacific Rim. The new Intero Asia Pacific will offer mas-
ter franchise opportunities to select regions beginning in Singapore in August and Hong Kong in September.
Intero will partner with real estate entrepreneurs, agency owners and top agents capable of building a profitable
operation and eager to break from the old brokerage paradigm.

Intero International is led by President Javier Parraga, a former top executive with Realogy Corporation. During
his tenure with HFS (which became Cendant and is now Realogy) Parraga successfully negotiated and signed
over 100 master franchise agreements covering over 150 countries and territories. As a result, more than 6,500
offices outside the U.S. are now affiliated with Realogy’s brands. Intero Asia Pacific is led by Albert V. Mendoza
also a former international sales executive with Realogy.

“Parraga and Mendoza’s reputation precedes them globally,” said Intero Chairman Bob Moles. “They are known
internationally as accomplished strategists and sales professionals. Their vision and international expertise on
franchise development within the real estate sector has driven notable growth and network expansion through-
out the world.”

“Intero was born in Silicon Valley, which is a crossroads of innovation for the entire Pacific Rim,” said Intero
President and CEO Gino Blefari. “This is a natural move for us and one we are uniquely equipped to execute
successfully.”

The INTERO® organization is led by a team of real estate innovators Gino Blefari, President and CEO, Bob
Moles, Chairman, Tom Tognoli, Chief Operating Officer, and John Thompson, Vice President and Managing Of-
ficer. Under their direction Intero has grown at an unprecedented pace, going from one office to more than 40
company owned and franchise offices and more than 1,800 agents in less than seven years. “Intero has become
known for its unique culture and innovations that have influenced the industry as a whole,” elaborates Thomp-
son.

“Intero is an Italian word for ‘whole’ and ‘complete,’ and reflects our vision for a new kind of real estate bro-
kerage,” said Tognoli. “We offer everything, from cutting edge technology to proven training and recruiting
programs. We will work with each market to appropriately adopt our best practices for the Asia Pacific market-
place.”

Master Franchisees who affiliate with Intero International will have exclusive territory rights. They will manage
the growth of their organization, distribution of new offices, development of preferred alliances and strategies
for recruiting top agents and managers.

Says Mendoza, the Managing Director of Intero Asia Pacific, “With more than 1,500 U.S. companies and an
English-speaking population, Singapore is a natural founding member territory for Intero. I look forward to
helping entrepreneurs and top agents seize the opportunity to build a brand that will compete with the region’s
dominant real estate service providers.”

Mendoza will visit Singapore August 4-12, 2009.

July 23, 2009
Javier Parraga, Intero International President Announces Al
Mendoza as Managing Director of Intero Asia Pacific
Former Realogy® Senior International Sales Executive Partners with Intero Interna-
tional Franchise Services, LLC to Expand Company Worldwide

CUPERTINO, CA – International franchise sales veteran Albert V.
Mendoza has teamed with Intero International Franchise Services,
LLC (“Intero International”) as Managing Director of Intero Asia Pa-
cific. Mendoza and Javier Parraga, President of Intero International,
have reached an agreement that permits Mendoza to expand the IN-
TERO® brand throughout Asia and the Pacific Rim.

Over the course of a 10-year career involving franchise development,
Mendoza has earned a reputation as an accomplished deal maker and
detail-oriented sales executive with expertise in mergers/acquisitions,
financial analysis, new business development, sales strategies and
leadership. As a former vice president of International Development
for real estate conglomerate Realogy Corporation, he was responsible
for the development of Century
21®, Coldwell Banker®, ERA®, and Better Homes and Gardens® real
estate brands throughout Asia Pacific. Mendoza has successfully initiated and completed numerous
mergers and acquisitions, negotiated and finalized over 40 U.S. and international franchise agree-
ments.

“I am honored to work with Intero International in its efforts to expand in Asia Pacific,” Mendoza said
in a statement today. “I am pleased to be part of a team with relevant global business experience, a
thorough understanding of successful international franchising, and a true connection with the cur-
rent challenges facing real estate brokerage operations.”

“We are thrilled to have reached agreement with Al to be our partner in the Asia Pacific region,” Par-
raga said. “Al is a seasoned international franchising veteran with extensive experience in the Asia
Pacific markets and it is great that he agreed to assist us in growing Intero internationally. His extraor-
dinary expertise in these areas along with his high level of professionalism will lead us to having the
Intero brand become a household name in the Asia Pacific region.” Bob Moles, Chairman of Intero
stated “I have always known Al as having a dynamic track record in this business and am excited that
he has joined the Intero family, further strengthening the Intero management team and International’s
commitment to grow the Intero brand world wide.”

Recently Intero Real Estate Services surpassed the Coldwell Banker brand to become the top real
estate company by market share in Silicon Valley. The success of the Intero brand has been further
recognized by being voted as the #1 residential real estate company in Silicon Valley by The San Jose
Mercury News. Gino Blefari, President and CEO of Intero added “The Asia Pacific region is eco-
nomically the most robust and dynamic region of the world. I am confident the INTERO® brand will
achieve the same success in Asia as it has achieved in Silicon Valley.”

July 16, 2009

Intero Goes International With Javier Parraga
Former Realogy Executive Joins The Intero Team To Expand Company
Worldwide

CUPERTINO, CA – International franchise veteran Javier Parraga, a for-
mer top executive with real estate conglomerate Realogy Corporation,
has joined the Intero® family of companies as President of Intero Inter-
national Franchise Services, Inc. (Intero). Parraga has been tasked by Bob
Moles, Chairman and Gino Blefari, President and CEO, to expand the In-
tero® brand worldwide.

After leaving as an executive vice president of Realogy Corporation, Par-
raga took some time off and has now chosen to embark on a new venture
with Intero; the number one real estate company in Silicon Valley. An ac-
complished strategist and sales professional, his vision and international
expertise on franchise development within the real estate sector has driv-
en notable growth and network expansion throughout the world. Since
joining HFS (which became Cendant and is now Realogy) in 1996 he has successfully negotiated and
signed over 100 master franchise agreements covering over 150 countries and territories. As a result
of Mr. Parraga’s hard work, more than 6,500 offices outside the U.S. are now affiliated with Realogy’s
brands.

“I’m thrilled to now be a part of the Intero team,” Parraga said in a statement today. “And I’m excited
about the opportunity to bring this successful and innovative brand into the Asia Pacific, Europe, Mid-
dle East and Central and South America regions.”

Parraga’s connection with Intero stems from his relationship with Bob Moles. Moles and Parraga were
instrumental in the formation and development of Cendant’s (now Realogy) Global Services depart-
ment. When he was Chairman of Cendant’s Real Estate Franchise Group, Moles originally assigned
Parraga responsibility for the development of Cendant’s real estate brands throughout the world. “Ja-
vier is the finest International Franchise sales executive I have ever met in the world. It was a privilege
to work with him for seven years at Cendant,” said Moles. “Now, we are honored to have Javier’s
leadership as Intero International Franchise Services embarks on growing the Intero® brand around
the world.”

Under the leadership of Blefari and Moles, the Intero brand has grown from one office to more than
50 company- owned and franchised offices in less than 7 years, encompassing more than 2,000 agents.
Today, the Intero system has offices in California, Colorado, Nevada, Texas and Mexico. “I could not be
more excited for Intero and the opportunity that lies ahead for us internationally under the leadership
of Javier,” said Blefari.

Born in Ecuador as the youngest of seven siblings, Parraga immigrated with his family to the United
States at the age of 3. He was raised in Silver Spring, Maryland, a suburb of Washington, D.C.

March 23, 2009
Intero Real Estate Services claims title of Silicon Valley’s
#1 real estate company
Technology, innovation and an unusual commitment to client service propel company past
competitors just six years after opening its doors

CUPERTINO, CA –- Intero Real Estate Services, a real estate brokerage firm that has leveraged
technology to grow from its Silicon Valley roots to national prominence, is now the dominant real
estate company in Santa Clara County according to market share statistics from RE Infolink, the re-
gion’s Multiple Listing Service. Intero has achieved the leading market share position just six years
since opening its corporate office next to the Apple campus in Cupertino. Intero eclipsed Coldwell
Banker Northern California to become the market leader for the first time in January of this year.

According to the RE Infolink data, Intero now has a 17% share of county single family home and
condominium sales. Coldwell Banker Northern California accounts for 12% of the market. Alain
Pinel Realtors stands at 8%.

Intero’s ascent has followed a steady upward trajectory since its founding in 2002. The company
was recognized by REALTOR® Magazine as the fastest growing real estate firm in the nation in
2005. Intero surpassed Alain Pinel for second place in Santa Clara County in 2007.

“This is more than just one brand versus another – it reflects a fundamental shift in the way real
estate services are delivered,” said Gino Blefari, Intero’s CEO. “It shows that our investments in
technology, our commitment to innovation and vision for a new kind of real estate company have
resonated with agents and consumers looking for a different – and better -- experience.”

Intero has recently:

• Launched an award-winning website platform that empowers users to draw their own real estate
search areas on a map, check local market conditions, and calculate their home’s value and equity
• Developed an iPhone-optimized real estate search application
• Implemented online chat for connecting home buyers, sellers and agents
• Created the “Andare” (“To go” in Italian) office model, which transforms the real estate office
into an inviting, hi-tech workspace for on-the-go consumers and agents
• Released a “One-to-one” online marketing program that creates customized websites for con
sumers through which they can track their home’s value and monitor recent neighborhood sales

“While other companies have been forced to pull back in this market -- cutting services and slash-
ing marketing budgets – we continue to innovate and embrace change,” Continued Blefari. “I ex-
pect we will emerge from 2009 with an even greater share of the market as more consumers and
agents gravitate to our company’s unique offerings.”

November 5, 2008

InteroRealEstate.com Tops Real Estate Search Sites
RISMEDIA, - Intero Real Estate Services, Inc.’s new website, InteroRealEstate. comm powered by Terabitz,
was ranked number 4 of the top 9 brokerages in “The Top Ten Real Estate Brokerage Websites in America”
report published by 1000watt Consulting in conjunction with RealTrends, Inc. The report is based on a
detailed examination of the corporate websites maintained by the 500 largest brokerage companies in the
country as established by RealTrends’ annual RealTrends 500 list. Over the course of a three month period,
the 500 websites were evaluated on several criteria including: usability, content, features and design.

“Our mission at Intero® is to continually stay innovative in the marketing place. We constantly seek to pro-
vide agents and customers with the best tools the industry has to offer,” confirmed Gino Blefari, president,
of Intero. With the company’s roots in Silicon Valley, innovation and entrepreneurship have been within
Intero’s core values since their inception and drives their technology savvy business model.

Within the details of the report, reviewers stated “the Intero home page looks and feels unique, and evi-
dences exceptional design quality,” as well as declaring the site as a “technological wonder.” They were
impressed with Intero’s one of a kind map feature noting, “search results are displayed in a list and a
map, side by side - the most sensible application of map views we have seen.” According to the company,
reviewers were equally pleased by Intero’s integration of market and local information saying, “Intero’s
integration of market and local amenity data is another stand out. Users can overlay amenities on a map
displaying a property, and demographic and market data are all available, and tightly integrated, with one
click.” Overall 1000watt Consulting and RealTrends felt the new InteroRealEstate.com powered by Terab-
itz was a great resource for home buyers and sellers saying, “Intero has done a great job offering a website
that rivals any search site on the Web.”

“As we embark on a national expansion of our franchise system, we believe it is critical to offer our master
franchisees the most innovative tools, systems, and technologies.” says Robert Moles, Intero’s Chairman.
“We are competing with other national organizations, therefore, we have created a solid, technologically
driven value proposition for our company owned offices as well as our current and future franchisees.”

August 28, 2008

Intero Real Estate Services Inc. Unveils the Real Estate Office of
the Future: The Intero AndareSM Office
CUPERTINO, CA — Intero Real Estate Services Inc. The Intero Andare design footprint is suitable for
announced today the company will now offer the spaces that range in size from 1,000 to 3,000 sq. ft.
Intero AndareSM office, its most innovative con- That’s compared to the size of Intero’s traditional of-
cept for real estate office design, to Intero franchi- fices: approximately 7,000 sq. ft. for medium spaces
sees nationwide. and 11,000 sq. ft. for
large. Because the Intero
Andare is an Italian word Andare office is a small-
that means “to go or to er design footprint, it’s
work.” The concept for more cost efficient to
the Intero Andare office construct overall—ap-
came about in 2007 when proximately 70 percent
Intero’s executive team less expensive to build–
decided to create a small- out than Intero’s larger
er, technology–rich and offices.
more eco–friendly real es-
tate office that better met Joel Valencia, an Intero
the needs of today’s mo- Franchisee and owner
bile REALTOR®. of an Intero Andare
office, had this to say
“The nature of our business Intero’s Andare office in Santana Row, San Jose, CA about the concept, “We
has changed. Agents aren’t spending as much time launched our Intero franchise in the middle of the
at their desks as they were 10 years ago,” said Gino housing slump and so needed to keep our startup
Blefari, president and CEO of Intero, “Most REAL- costs as low as possible. This design allowed us to
TORS® have a wireless–enabled laptop and PDA, do that, and we were able to reach profitability very
and they’re on the go. They don’t need cubicles. quickly—in less than eight months.”
They need an attractive space with a few secluded
areas where they can go to meet with clients and The Intero Andare office is also the company’s green-
work—where they have access to technology and est design. Its small footprint means fewer construc-
can get their work done as efficiently as possible.” tion materials and waste, resulting in less impact on
the environment. It also means less energy consumed
Intero opened its flagship Intero Andare office in a in maintaining the office on an ongoing basis. Intero
popular, high-end retail/residential development has been a leader in encouraging more environmen-
in Silicon Valley known as Santana Row in early tally–friendly business practices through its alliance
2007. Since then, they have successfully opened ad- with EcoBroker® International for years. In fact, Ble-
ditional Intero Andare offices, including company fari was awarded the EcoBroker Community Service
and franchise–owned offices, in Carmel, down- Award in 2006, given by EcoBroker International and
town San Jose, Menlo Park, Santa Cruz and Truck- the Association of Energy and Environmental Real
ee, California. They now have more than 135 agents Estate Professionals.
working in these offices.


What distinguishes the Intero Andare office from Here, Intero features resort properties and high-
others is its use of cutting–edge technology, in- end homes. They can also showcase full graphic or
cluding tablet PCs, keyless entry, Voice Over IP model displays. For developers who want to take a
(VoIP), flat screen plasma TVs, and a high speed foothold in a particular market, the Intero Andare
Wi–Fi network. The office also uses Web– based office serves as a localized space to which they can
transaction management software that gives easily direct clients and create awareness.
agents the ability to manage entire client files on-
line and eliminate the need for paper and storage. The design blueprint and business concept for the
Clients can sign directly to a PDF and those sig- Intero Andare office will be exclusively available to
natures are as secure and official as a contract on Intero’s master franchisees and Intero franchisees.
paper. Intero then stores the files securely online For more information and details or for information
where they remain available to access down the on master franchising opportunities, contact Jose
road from any location. Perez at (404) 272- 4646, jperez@pcmsconsulting.
com or masterfranchising@ interorealestate.com.
The design of the Intero Andare office is minimal-
ist and modern in style. Intero ditched cubicles
for an open–floor plan that’s divided into three
small communal areas, each featuring rich leather
sofas and chairs, café tables and a large central
work console/bar that’s equipped with a power
and data conduit from the ceiling. There are also
two small private offices. Polished concrete floors,
vaulted ceilings and floor–to–ceiling glass walls
in the conference room give the impression of
something more akin to a high–end gallery than
a real estate office (complete with an espresso bar,
wine and beer).

“I go to the office as needed to access the network,
meet with my team, and finalize deals,” said In-
tero agent Gerald Askew who works in the San-
tana Row Intero Andare office, “and so this setup
is great for me because I have access to the best
technology and the space fits my work habits. But
what’s really a bonus is the location—an affluent
retail area that my clients would come to anyway
for the restaurants and shopping.”

A retail location is also the perfect venue for
showcasing properties and promoting the proj-
ects of Intero’s resort and development partners.
The front of an Intero Andare office is a retail–dis-
play glass window, behind which are mounted
high definition flat–screen TVs.

Moles is Chairman of Intero Brokerage
REALTY EXECUTIVE RETURNS TO VALLEY
Thursday, April 29, 2004
Www. Mercurycenter.Com

Bay Area real estate Moles spent seven years at Cendant - two years longer
veteran Robert Moles, than he originally intended to be on the East Coast, he
a former top execu- said Wednesday. He took charge of the real estate fran-
tive with New Jersey- chise group in 2000, but he never hid his desire to return
based Cendant, has to the Bay Area.
been named chairman
of Intero Real Estate Iʼm not coming back here not to work. I really enjoy work,
Services, a fast-grow- I enjoy the valley, and I will be intricately involvedʼʼ in
ing valley brokerage the companyʼs future, said Moles, 49.
formed two years ago
by several of Molesʼ Blefari has known Robert Moles and his brother Kevin,
old friends and his an Intero vice president, since their grade-school days in
brother. Sunnyvale. In the 1980s and 1990s, the three were among
the owners of the former Contempo Realty, which was
Earlier this month, Moles left his post as president and eventually sold to Cendant subsidiary NRT and folded
chief executive of Cendantʼs real estate franchise divi- into Coldwell Banker.
sion, where he oversaw about 13,000 offices of some
of the coun- tryʼs largest real estate brands, including For me this is an outstanding story of homecoming and
Coldwell Banker, Century 21, ERA and Sothebyʼs Inter- an ability to work with Gino and with my brother, but if
national. In- tero wasnʼt just an unbelievable success story in real
estate I wouldnʼt be doing it,ʼʼ Robert Moles said.
He started his job at Intero in Cupertino this week and
said he will help guide the companyʼs growth and build Gaining a chairman of Molesʼ experience and reputa-
its relocation services and marketing efforts, among tion will raise Interoʼs profile and boost the confidence
other things. of its agents, Blefari said.

Since its inception in 2002, Intero has grown to more Attracting Bob Moles to Intero says so much for the
than 800 agents in 15 offices stretching from Hollister In- tero agents,ʼʼ he said. It tells them that the skyʼs the
to San Carlos to the East Bay. It has given some compe- limit, that Intero is a very, very legitimate player in the
tition to giant Coldwell Banker, which has more than real estate arena.ʼʼ
1,100 agents in the valley, and about 4,000 in Northern The company is on pace to assist in about $5 billion
California. worth of real estate transactions in 2004, Blefari said.

Intero President and Chief Executive Gino Blefari said Moles, a graduate of Santa Clara University, is married
he hopes to expand beyond California eventually. with five sons, and lives in Santa Cruz.

How do you find strong leadership to
guide your international investment?

Solution.
Partner with a company that gives you direct access to
area specialists and skilled real estate professionals.

Work WIth the best.

One of the most valuable services we give our inter-
national investors is direct access to the knowledge
and expertise of our professional property agents
who are multilingual. The agents at INTERO® are the
best they can be. Each agent is encouraged to focus on
their clients’ needs and providing the top customer
service to make each transaction run smoothly. With
much experience in sales and specializing in working
with international investors, they can offer you the
expertise that will make your investment successful
in the long term.

Guided by principles of trust, respect, and integrity,
we empower people to achieve their dreams

Elaine Lam was part of the #1 producing Coldwell Banker of-
fice in Cupertino until December 2002. As of Jan 2003, Elaine
joined Intero Real Estate Services to be part of a team of profes-
sionals prepared to launch a new era in the real estate industry.

Elaine has been in the real estate profession full time by assist-
ing people in buying and selling real estate in Silicon Valley.
With the background of managing 201 Class A units in Cuper-
tino and 8 years experience working as a child care director
and supervisor, Elaine understands and treats each client as a
unique individual.

Elaine spends the time to listen and always puts her client’s
wants and needs first. She educates her clients with step by step
processes and successfully helps buyers and sellers to close the
transaction smoothly. When you are ready to buy or sell your
next house, be sure to contact Elaine Lam the Elaine Lam
best agent to work for you. Intero Client Services

Elaine Lam’s “Clients for Life” professional philosophy is to Direct
provide her clients with the highest professional standards and +1 408 342 3062
superior service through real estate with honesty, integrity, un-
derstanding and caring for each individual. Elaine is dedicated Email
to offer superior individual service to satisfy all her client’s clientservices@interorealestate.com
needs.

Elaine is a member of the California Association of
Realtors(CAR), a member of the Silicon Valley Association of
Realtors(SILVAR), a member of the National Association of
Realtors(NAR), past president for the Chinese American Real
Estate Association (CAREA), a member of the 2000-2002 Mas-
ters Program, and a volunteer for the Child Advocate Group.

Elaine was born in Hong Kong and her family moved to Ho-
nolulu, Hawaii in 1973. She graduated from the University of
Hawaii with a Bachelor degree in Elementary Education and
minor in Psychology. In 1988, Elaine became a resident of Sili-
con Valley. Elaine is outgoing, energetic, and patient and enjoys
being with children. She also enjoys dancing, shopping, travel-
ing and meeting people. Elaine speaks English and Chinese.
Additionally she can speak, read and write in Cantonese flu-
ently and some Mandarin.


Alice Bidel loves real estate! Her clients benefit from her vast
experience in buying, selling, exchanging, and managing
property. Be confident that Alice will guide you through the
entire real estate process from start to finish and make sure
every detail of the transaction is explained clearly and every
disclosure is delivered to her clients.
Alice Bidel’s specialties are real estate negotiation, contract
negotiation, marketing, customer service, school districts,
education, investing, buying, selling, and property manage-
ment.

Alice is enthuastic about helping her clients to make the right
decisions to get exactly what they want. She is loyal, trustwor-
thy of her satisfied clients who trust her and benefited greatly
from her Real Estate service and appreciate her friendship as
well.
Alice Bidel
Intero Client Services Alice joined Intero Real Estate Services after working in a well
known real estate company for 7 years. As a full time Real-
Direct tor, she views local properties and contacts her clients daily.
+1 408 342 3062 Alice is very familiar with local schools. A devoted mother of
2 school-age children: 11-year-old son & 8-year-old daughter.
Email You will probably meet her at various kids activities place
clientservices@interorealestate.com like Ice Center, art class, swim class, scouts event, gym center,
piano class & dance class, etc.

Alice cherishes her time with family and friends. She takes
the kids to attend Home of Christ 5 in Cupertino. Alice is an
active member and volunteer of Regnart PTA. She is also a
member of California Association of Realtors, a member of
Silicon Valley Association of Realtors, a member of National
Association of Realtors, and a member of CNETWORK &
NCCAF.

Alice has been living in San Francisco Bay Area since 1995.


Lynne Tran has recently become a short sale and REO special-
ized agent, working with Default Servicing Inc. as a listing agent
for REOs representing National City Mortgage. In the last year,
she has closed multiple REO transactions and currently has sev-
eral active listings.

A strong negotiator for short sales, Lynne has significant expe-
rience dealing with loss mitigators representing Wells Fargo,
Chase, Washington Mutual, Bank of America, America’s Home
Servicing, EMC, Countrywide, etc. From her experience, Lynne
understands the requirements, motivation and working style of
asset managers and loss mitigators, and has successfully closed
and sold several properties to their highest satisfaction.

Lynne enjoys assisting clients make one of their life’s biggest
decisions and seeing them through the entire real estate transac- Lynne Tran
tion. Her success is due in large part to the enthusiasm, integ- Intero Client Services
rity, and caring attitude she brings to her work. “I always put
myself in my client’s situation and handle the transaction as if
Direct
it was my own,” Lynne says. Through her hard work Lynne has
become in just a few years one of the top real estate agents in
+1 408 342 3062
Santa Clara County.
Email
Lynne’s sales territory is wherever her clients want to live in clientservices@interorealestate.com
the Valley. She has listed and sold properties in many neigh-
borhoods of Santa Clara County, from Los Altos to Gilroy. She
strives to keep clients completely satisfied with her services. In
return, she loves to receive the most wonderful gift from them,
referrals.

Lynne holds a Master of Business Administration degree and a
Bachelor of Science degree. Besides being an active member of
her community and her church, Lynne is a dedicated mother,
balancing her busy business schedule with her family activities.
She lives in Morgan Hill with her husband and two children but
you will find her every day at her Willow Glen office.

Guided by principles of trust, respect, and intergrity,

Ronny Budiutama is a results-oriented real estate profession-
al and a seasoned negotiator. Moving from New York in 1999,
Ronny has made San Francisco his home ever since. He knows
what each neighborhood has to offer and loves to discover more
of it all the time. The areas that he covers are San Francisco going
south to the City of San Mateo. This includes San Francisco, Daly
City, Colma, South San Francisco, Brisbane, San Bruno, Millbrae,
Burlingame and San Mateo. Moreover, Ronny graduated from lo-
cal San Francisco State University and currently is a member of
the San Francisco Association of Realtors. Fluent in Indonesian,
Ronny is also affiliated with California Association of Realtors
and National Association of Realtors, which give him an exten-
sive network with other real estate professionals throughout the
United States.

Having worked closely with several foreign buyers, Ronny un-
derstands that San Francisco Bay Area may be a new area to peo-
ple. As such, he works closely with the buyer and advises them
Ronny Budiutama of the value of each area and how a specific neighborhood can
meet their needs. Ronny provides actual data on real estate mar-
Intero Client Services
ket trends and provides an investment analysis on the location to
assist buyers in making a decision for their investment purposes.
Direct And should the need arise, he also connects them with other pro-
+1 408 342 3062 fessionals, such as a Certified Public Accountant or an Attorney,
to better support and guide their individual case. Ronny under-
Email stands that all foreign buyers come from different cultures and
clientservices@interorealestate.com backgrounds, so he is cognizant of what each person brings to the
table. It is Ronny’s hope that he can bring just as much or more to
complement his clients desires.

Ronny’s business is mostly referral-based through clients that
recognize and value his personal service, professionalism, hones-
ty and integrity. Ronny believes in long-term client relationships.
He discovers his clients’ financial need, value and time-frame
and he carefully matches them to a property through his profes-
sional and personal knowledge. By doing this, it minimizes any
potential time wasted looking for or showing the wrong prop-
erty. Ronny understands that buying or selling a home or invest-
ment property is one of the biggest financial transactions most
people will ever make, and his goal is to make it an exciting and
satisfying experience.

Guided by principles of trust, respect, and intergrity,

Robert Moles is the Chairman of Intero Real Estate Services. During
his tenure, Intero has grown into one of the Top 25 real estate compa-
nies nationally with more than $5 billion in sales volume. In addition
to his duties as Chairman, Mr. Moles currently has Board of Director
roles with several companies including Heritage Bank of Commerce,
Trulia, Santa Clara University, University of San Diego and RE Info-
Link. A self- proclaimed student of real estate for more than 27 years,
Mr. Moles is widely regarded as a distinguished leader in the indus-
try and a keen observer in the areas of policy and market trends.

Prior to joining Intero, Mr. Moles was the President and CEO of the
Real Estate Franchise Group of Cendant Corporation, the largest
franchiser of residential and commercial real estate brokerage offices
in the world. As CEO of the group, Moles oversaw the Century 21®, Robert Moles
Coldwell Banker®, Coldwell Banker Commercial®, ERA® and So- Chairman
theby’s International Realty® real estate companies, which combined
have more than 13,000 franchised offices and more than 262,800 bro- Intero Real Estate Services
kers and agents worldwide. 10275 N. De Anza Boulevard
Cupertino, CA 95014
In 1997, Mr. Moles was named President and CEO of Century 21 Real
Estate Corporation, the world’s largest residential real estate sales Direct
organization. During his tenure as President and CEO, he is credited 408.342.8607
with re-establishing and enhancing the brand’s leadership position
with the introduction of its “Vision 2100” strategic plan. Under Vi- Email
sion 2100, the company initiated and completed the following pro- rmoles@InteroRealEstate.com
grams: an award-winning advertising and promotions campaign,
a state-of-the-art technology-based training platform, a redesigned
and enhanced Web site, a new Internet-based transaction reporting
system, and an improved franchise support system. Prior to Century
21, Mr. Moles was President/CEO of Contempo Realty, Inc., in Santa
Clara, CA. Under his leadership, Contempo’s annual transaction vol-
ume grew from $85 million to more than $2.4 billion.

Mr. Moles is recognized as a leader in the area of developing reloca-
tion and financial services for brokers. He has led the industry in
advocating the creation of value-added services for the purpose of
recruiting and retaining agents, and to meet the ever-changing needs
of today’s consumers.

Intero Real Estate Company Profile

Intero Real Estate Company Profile

Recommandé

Recommandé

Contenu connexe

Similaire à Intero Real Estate Company Profile

Similaire à Intero Real Estate Company Profile (20)

Plus de Ronny Budiutama

Plus de Ronny Budiutama (20)

Intero Real Estate Company Profile