Presented to the Icehouse Business Incubator consultants. Summary of what is and is not native advertising, how it fits into content marketing and why it's important for small business startup marketing.

1. Native Advertising
The biggest thing in Marketing since ages ago

2. Native advertising is a web
advertising method in which the
advertiser attempts to gain attention
by providing content in the context of
the user's experience

3. Paid
Owned
Earned

9. Labeling

10. HuffPo labeling

11. BuzzFeed labeling

12. Mashable labeling

13. Linked In labeling

14. Success measures

15. Church versus State

16. Embrace change.
“The media industry is bifurcated into two
distinct worlds: the struggling traditional
segment that longs for a simpler, more
profitable past that will never return; and
the vibrant, entrepreneurial segment that
is reinventing the industry before our eyes.
The simple act of choosing to live on the
new, wide-open frontier is a powerful step
toward success.”

17. @rebeccacaroe
rebecca@creativeagencysecrets.com
http://www.slideshare.net/rcaroe/