Getting web visitors to reveal their identity is a challenge. We showcase B2B and B2C examples and tools used to persuade visitors to reveal their identity and share it with the sales team.
11. Hub and spoke model of integration
Website blog is the hub of everything
• Blog posts originate nearly everything Online
• Comments cross-post from social back to blog Online to Online
• Newsletter sends from blog articles Read Offline to Online
• But only partial posts – hyperlinked back to blog Online
• Telemarketing to club committees Offline
• Drive back to blog for sponsorship terms Offline to Online
• Email enquiries Offline or Online
• Answers used to update FAQ and write blog posts Offline to Online
• Link back to old articles in email replies Offline to Online
12. Next Scripts Autoposting
• Choose from Facebook, Twitter, Google+, Pinterest, LinkedIn, Tumblr, Blogger,
Delicious, Diigo, FriendFeed, Livejournal, Plurk, Stumbleupon, vBulletin, YouTube,
Instapaper, App.net
• Features
• Randomised posting times
• Limit speed and frequency to each network
• Include/exclude categories
• Choose start dates
• Choose page types
• Reposting
14. NEW ebook
Wordpress social media automation:
Building audiences across platforms
A copy for everyone – give me your card or email
Jonathan@creativeagencysecrets.com