Welfare 30 - Communications Workshop Day 5

1. Planning for success
a sample Event Plan & Mood board
Ramallah - Feb 14 - 2013
Session #5
by @rchakaki
Monday, February 25, 13

2. Event Planning
• The objective & KPIs
• Attendees
• The mood aka brand / identity
• The & space
• F&B
• The Program
• Communication (before, during, after)
• Media (social & traditional - before, during, after)
• Follow up
• Budget (mentioned, but left for the team to address in detail)
Monday, February 25, 13

3. Objectives & KPIs
• Celebrate YES
• Launch Welfare30 among target group
• Register 300 people on the site
• Capture 10 success stories in video and photos
• ? Other
Monday, February 25, 13

4. attendees
• Entrepreneurs
• Media
• Government?
• Partners
• what will each one benefit?
• will they feel at home?
• How will they be engaged?
Monday, February 25, 13

5. digital
engaging youthful
entrepreneurial
The mood
informal
spirited
fun creative
Monday, February 25, 13

6. Monday, February 25, 13

7. Monday, February 25, 13

8. Monday, February 25, 13

9. digital
engaging youthful
entrepreneurial
The space
informal
spirited
fun creative
Monday, February 25, 13

10. Monday, February 25, 13

11. banners & photo
displays
• key messages
• hashtag reminders
• directions
• celebration of entrepreneurs
(blowup photos of themselves)
Monday, February 25, 13

12. Monday, February 25, 13

13. live transmit - tweet, blog & photo share
#welfare30
Monday, February 25, 13

14. content capture - video, audio & photos
Monday, February 25, 13

15. F&B
Monday, February 25, 13

16. Monday, February 25, 13

17. The program
Monday, February 25, 13

18. Behind the who’s In
Time In public
scene charge
Doors Open &
Reception
5 - 5:30 Coloring wall
Photo & Video booth
5:30 - 5:35 MC
5:35 - 5:45 Keynote
Telecast - Entrepreneur
5:45 Guest from Abroad
Startup Pitch /
6 Announcement
Monday, February 25, 13

19. Communication (before - during - after)
Monday, February 25, 13

20. Invitation
email list
email invitation template
rsvp management
online event notification
official non email invites
who’s in-charge?
Monday, February 25, 13

21. an update
list speakers
list event activities
give more detail...
again.. on the website.. drive
traffic to your site
Monday, February 25, 13

22. during
speakers
live social engagement
music
non-verbal communication
(images, engagement tools)
Monday, February 25, 13

23. after
survey
photos and video sharing
calls to action...
event stats.
Monday, February 25, 13

24. Media
Monday, February 25, 13

25. media
• key messages (why would they
want to listen)
• spokesperson briefing
• press planning
• type of media
• pre-during-post event
Monday, February 25, 13

26. rama chakaki
thank you!
about.me/rchakaki
Monday, February 25, 13