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Social Media
Practitioners Survey
Early Results: 20 July 2011
The Early Snapshot
• 78 Responses
• 40 from Hawaii-based practitioners
• Not all questions were answered
• Full results will be posted at smchawaii.org
  in August after the close of the survey.




             www.smchawaii.org
About the Respondents
                   Years in the Profession

           0                  10      20         30   40
 < 1 yr            12


1 -3 yrs                              39


3-4 yrs                 15


 5+ yrs        9




           Total Responses: 75

                             www.smchawaii.org
About the Respondents
              Highest Level of Education

                    0         13   25   38   50
     HS Diploma          14


  College Degree                   49


Post Grad Degree        11




        Total Responses: 74

                   www.smchawaii.org
About the Job
           Self-Employed or Employee?

                 0        15        30   45   60

Self-Employed                  51




    Employee         24




    Total Responses: 75

                www.smchawaii.org
About the Activity
     Employee: % Time on Social Media

              0           3       5    8   10
25% or less                       10



About 50%             5



  Full Time                   9




     Total Responses: 24

                  www.smchawaii.org
About the Activity
    Top 6 Platforms Used for Clients/Employer

                  0   25             50   75   100
       Twitter             74

     Facebook                        99

      YouTube                   85

          Blog              80

      LinkedIn             76

         Flickr       53


% of respondents using each platform
                  www.smchawaii.org
About the Money
        Employee: Average Annual Salary

                   0       2       5   7   9
 Less than $25K        2


     $25K - 49K                6

   $50K - $74K                     9

   $75K - $99K         2

More than $100K            5



      Total Responses: 24
                  www.smchawaii.org
About the Money
      Self-Employed: Average Hourly Rates

                    0                5         10   15   20
Less than $25/hr        3

  $25K - $49/hr                 10

  $50K - $74/hr             6

  $75K - $99/hr                      12

 $100 - $149/hr                           16

$150/hr or more     2



       Total Responses: 49
                   www.smchawaii.org
About the Activity
      Self-Employed: How do you charge?

                    0        8             15   23   30
        Hourly          9


 By the Project                  20


       Retainer         10


All of the Above                      26




       Total Responses: 65

                   www.smchawaii.org
About the Money
              How well are you paid?

              0       10        20   30   40
Underpaid                       39



Fairly Paid                34



 Overpaid


    Total Responses: 73

                  www.smchawaii.org
About the Activity
Do clients/employers get it? (Social Media)

                      0   13         25   38   50
Barely gets it             31



Mostly gets it                  42



Really gets it!   2




                  www.smchawaii.org
Thanks for getting it!




     Photo Credit: Thank You, by RobeRt Vega on Flickr
    http://www.flickr.com/photos/yugen/2472365952/
         www.smchawaii.org

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Early Results of the Social Media Practitioners Survey

  • 2. The Early Snapshot • 78 Responses • 40 from Hawaii-based practitioners • Not all questions were answered • Full results will be posted at smchawaii.org in August after the close of the survey. www.smchawaii.org
  • 3. About the Respondents Years in the Profession 0 10 20 30 40 < 1 yr 12 1 -3 yrs 39 3-4 yrs 15 5+ yrs 9 Total Responses: 75 www.smchawaii.org
  • 4. About the Respondents Highest Level of Education 0 13 25 38 50 HS Diploma 14 College Degree 49 Post Grad Degree 11 Total Responses: 74 www.smchawaii.org
  • 5. About the Job Self-Employed or Employee? 0 15 30 45 60 Self-Employed 51 Employee 24 Total Responses: 75 www.smchawaii.org
  • 6. About the Activity Employee: % Time on Social Media 0 3 5 8 10 25% or less 10 About 50% 5 Full Time 9 Total Responses: 24 www.smchawaii.org
  • 7. About the Activity Top 6 Platforms Used for Clients/Employer 0 25 50 75 100 Twitter 74 Facebook 99 YouTube 85 Blog 80 LinkedIn 76 Flickr 53 % of respondents using each platform www.smchawaii.org
  • 8. About the Money Employee: Average Annual Salary 0 2 5 7 9 Less than $25K 2 $25K - 49K 6 $50K - $74K 9 $75K - $99K 2 More than $100K 5 Total Responses: 24 www.smchawaii.org
  • 9. About the Money Self-Employed: Average Hourly Rates 0 5 10 15 20 Less than $25/hr 3 $25K - $49/hr 10 $50K - $74/hr 6 $75K - $99/hr 12 $100 - $149/hr 16 $150/hr or more 2 Total Responses: 49 www.smchawaii.org
  • 10. About the Activity Self-Employed: How do you charge? 0 8 15 23 30 Hourly 9 By the Project 20 Retainer 10 All of the Above 26 Total Responses: 65 www.smchawaii.org
  • 11. About the Money How well are you paid? 0 10 20 30 40 Underpaid 39 Fairly Paid 34 Overpaid Total Responses: 73 www.smchawaii.org
  • 12. About the Activity Do clients/employers get it? (Social Media) 0 13 25 38 50 Barely gets it 31 Mostly gets it 42 Really gets it! 2 www.smchawaii.org
  • 13. Thanks for getting it! Photo Credit: Thank You, by RobeRt Vega on Flickr http://www.flickr.com/photos/yugen/2472365952/ www.smchawaii.org