2. Use the Tag: #nextlevelhi
Follow:
@roxannedarling
@hawaiiconventio
Presentation & Links:
barefeetstudios.com
Email Me:
roxanne@barefeetstudios.com
online video with @roxannedarling
2
3. Companies using social media
make more money.
Profits Matter
online video with @roxannedarling
3
4. -15
-10
-5
0
5
10
15
20
Top 100 Brands Engagement Study
Source: Altimeter, July 2009
-6%
+5%
+10%
-11%
-2%
-4%
+4%
+18%
Wallflowers Selectives Butterflies Mavens
Revenue Growth (%) Net Margin Growth (%)
online video with @roxannedarling
4
5. fastest growing sector
most positive brand response
most emotional message
WhyVideo?
online video with @roxannedarling
5
7. 0 300 600 900 1200
734
1017
2008
2009
Growth of Video Advertising
Source: Interactive Advertising Bureau
+37%
Internet Ad Spending in $ Millions
online video with @roxannedarling
7
8. Many Choices
online video with @roxannedarling
Live Stream: Computer or Phone
Web Cam Conversations
Screencasts & Slideshows
Episodic Internet TV
Sponsor InternetVideo
8
29. Brand Positive
0%
35%
70%
31
64
5Less Same More Live Here
“Since watching BeachWalks.tv,
do you have more or less desire
to visit Hawaii?”
online video with @roxannedarling
29
35. online video with @roxannedarling
Come Join with Me
Life comes swiftly at you suddenly
Takes you by surprise
Unexpected feels so hectic
No time to decide
Leave your conflict
Leave your strife
Bring an open mind
Try your luck & roll the dice
Win more than a grand prize...
Shanghai Preservation Project
Video Clip at barefeetstudios.com
35
