2. EDELMAN SURVEYS OF TRUST. 2005: TRUST IN ESTABLISHED INSTITUTIONS AND AUTHORITY SHIFTING TO PEERS 2006: “ A PERSON LIKE ME” MOST CREDIBLE SPOKESPERSON 2007: BUSINESS MORE TRUSTED THAN MEDIA AND GOVERNMENT
12. BLUE OCEAN BUSINESS MODELS CREATION OF NEW MARKETS, WITHOUT COMPETITION, WITH A NEW VALUE CHAIN FOR ALL STAKEHOLDERS. CAPABLE OF TRANSFORMING CULTURAL AND/OR ECONOMICAL CONTRADICTIONS INTO OPPORTUNITIES. E-R-R-C GRID KIM & MAUBORGNE ELIMINATE CREATE REDUCE RAISE
13. BLUE OCEAN COMPANIES MARKETSHARE EUROPE 2006: 15% 24% ZARA COMPETITION Operating Profit: 10% < 5% Shop visits by consumer: 17 4 Unsold goods: < 10% >20% Rack rate sales: 85% 60% Cycle: demand design production shop: 15 days ?months source: Harvard Business Review, November 2004 LOW-COST CARRIERS… Ryan Air easyJet Passengers** 2004 : 30.000 24.000 2005: 33.000 30.000 2006 : 35.000 33.000 Profit margin 20%-30% 5%-10% Number of aircraft 91 109 ** X 1000 Source: websites Ryan Air, Easy Jet, November 2006
