The Wag Factory is a successful doggie daycare business that uses the Pet Exec information system to manage operations. The system tracks sales data on services like boarding, daycare, grooming and packages. However, the cost of services does not always equal total collected due to discounts for frequent customers and variable grooming costs. By analyzing past discounts and extra grooming costs, the assistant calculated average adjustments and projected that selling additional boarding, daycare, packages and grooming could help the business reach a six-month revenue goal of $115,000.

1. Wag Factory By Bobby Clarke

2. Background Open since June of 2009 “The Wag Factory” is a rapidly growing doggie daycare center located on Folly Road Owner Ryan Reed says that “business is booming”, as they have far surpassed their monthly goals ever since they opened There is already talk of opening a second branch in West Ashley The Wag Factory’s primary Business Processes are Overnight Boarding, Daycare, Grooming, and Sale of Retail Dog Products

3. Pet Exec The Information System used by Wag Factory is called Pet Exec This system was chosen because of its easy-to-use interface and support of all The Wag Factory’s primary Business Processes It is an Application Service Provider. The user is given a ID and password and logs on through petexec.net Pet Exec uses a series of easy-to-use drop down menus to facilitate Wag Factory’s Business Processes The Records and Inventory are maintained in house, but any problem with the actual system itself, Wag Factory would need to contact Pet Exec’s IT department by email or phone

5. Data Analysis The data consists of all products and services Wag Factory offers Along with this, it gives the service type, cost to the customer, number sold, and total collected for each service The biggest part of Wag Factory’s business comes from Boarding, Daycare, Grooming, and Daycare Packages that are sold. Additional Charges, Food, and products account for only about 3% of cash inflows

6. Data Analysis The first thing I noticed when looking at the information is that the service’s cost multiplied by quantity does not always equal the “Total Collected” for each product. Owner, Ryan Reed says this happens for two reasons. 1st is due to discounts he gives frequent customers 2nd is because sometimes costs must be added to grooming in cases where grooming becomes more tedious or time consuming

7. Data Analysis The first thing I did during my analysis was to calculate the amount of the discounts or the price differences attributed to subjective grooming costs. The negative numbers represent a discount taken while the positive numbers mean extra costs had to be added on to grooming.

10. Data Analysis At the bottom I calculated the “Total Collected” for Wag Factory since June as well as the cash inflows that would have been collected, had no discounts or fluctuating prices taken place.

11. Since there is no set discount amount for customers and there is no way of knowing which customers received discounts, I calculated the average discount per service and the average percent discounted from the cost of each service. I did similarly with grooming, only with the average extra cost per grooming and the average percent added on to the cost of grooming.

12. Then, assuming product, additional costs, and food grow at the same rate as the rest of the services, I conducted a goal seek analysis. My goal was to see how many boarding, daycare, and packages must be sold in six months in order to reach a target total collected of $115,000.

13. I then performed a goal seek to determine how many more grooming services would need to be sold in order to reach a total collected point of $115,000 in six months.

14. Conclusion I believe the analysis I have done will assist Wag Factory management in predicting their future total collected based on their current trends. All that was needed for this analysis was an estimate of the quantity of services sold