Supplemental Hell - How to Fix "New" Indexing Issues
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Under and over indexing problems and the Panda update. Presented at SEOmoz meetup at PromediaCorp #moznyc on May 12, 2011.
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Supplemental Hell - How to Fix "New" Indexing Issues
- 1. SUPPLEMENTAL HELL How to Fix “New” Indexing Issues e: rhea@outspokenmedia.com p: (904) 742-6477 t: @outspokenmedia | @Rhea #moznyc
- 6. What are Google’s Supplemental Results? http://bit.ly/aaron-on-supplemental
- 8. high-quality content low-quality low-quality low-quality low-quality low-quality Main Index Supplemental Index
- 9. high-quality content low-quality low-quality low-quality low-quality low-quality low-quality Main Index Supplemental Index
- 10. Goldilocks & the 3 Indexing Situations Just right Under Indexed Over Indexed Harmony Missing potential opportunities You’re your own worst enemy
- 11. How do you know?
- 13. DIAGNOSIS 1: Content Not Crawlable
- 16. DIAGNOSIS 2: Insufficient Internal Linking home search click through 200+ paginated results 20 top results profiles
- 17. categories profiles tags home Footer: dynamic tag dynamic tag dynamic tag Footer: static tag #1 static tag #2 static tag #3 Solution
- 18. DIAGNOSIS 3: Low-Quality Content You can’t polish a [noun]
- 19. Solution
- 20. DIAGNOSIS 4: Out-Ranked for OWN Content
- 22. 2) Snippets (“continue reading”)
- 23. 3) Attribution with link to the original I’d rather have the post title as anchor text!
- 24. 4) Optimize the cr*p out of it
- 25. 5) Check your panda factors
- 27. DIAGNOSIS 1: Duplicate Content Content Management Systems
- 29. DIAGNOSIS 2: Not Controlling the Bots
- 30. Start small, start now.
- 31. SEO & OODA Loops SEOmoz’s Whiteboard Friday, 4/14/11: http://bit.ly/tom-on-gtd