Key terms in strategic management
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Session 2 (7/12/2010) Strategic Management The reMARK Team
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Key terms in strategic management
- 1. Strategists Vision Mission statement Opportunities Threats Strengths Weakness Goals Objectives Strategies
- 5. A vision refers to the category of intensions that are board, all inclusive and forward thinking. A vision describes aspirations for the future without specifying the means that will be used to achieve these desired ends. In short “ vision is the desired future state “ the most successful consumer package goods company in the world.”
- 17. The mission of the American Red Cross is to improve the quality of human life; to enhance self-reliance and concern for others; and to help people avoid, prepare for, and cope with emergencies. American Red Cross