How to use social media to leverage your personal brand, build relationships, solve issues, generate desire, stay connected and learn what people are saying about your business. A solid overview of this medium and why every business needs to think about using it.

1. IF NOTHING EVER CHANGED,
THERE WOULD BE NO
BUTTERFLIES

3. the business butterflies

4. SO, WHAT IS
SOCIAL MEDIA?

5. USER CREATED IN A SOCIAL
CONTENT SHARED ENVIRONMENT

6. we no longer SURF the web…

7. we SHAPE it

9. Social media is like teen sex.
Everyone wants to do it. No one knows how.
When it’s finally done there is surprise it’s not better.”
Avinash Kaushik, Analytics Evangelist - Google

10. it’s not a FAD

11. 3 out of 4 Americans use
social technology
Forrester, The Growth of Social Technology Adoption, 2008

12. 2/3 of the world’s Internet population
visit a social network or blogging site
Nielsen, Global Faces & Networked Places - 2009

13. time spent on social
networks is growing
at 3x the overall
internet growth
Nielsen, Global Faces & Networked Places - 2009

14. it’s a fundamental
SHIFT in the way we
connect & communicate

15. the way that we make connections
& influence people
HASN’T CHANGED…

16. WHERE WE DO IT has

17. THE REASON?

19. consumers have been
BOMBARDED
with noise

20. THIS HAS BRED
MISTRUST

21. DISCON NECTION

22. AND A DESIRE FOR
CONTROL

23. they’ve
STOPPED
listening

24. THEY WANT TO BE
LISTENED TO…

25. respected
THEY WANT TO BE
LISTENED TO…

26. find out where
they’re having
CONVERSATIONS

27. AFTER ALL,
THAT’S WHERE THEY
SHARE …

28. what they LOVE

29. AND…
what they HATE

30. they’re spreading
FAST

31. they’re lasting
FOR EVER

32. SO, IF YOU’RE NOT
LISTENING

33. how do you know what people
are saying about YOU?

34. IF YOU WANT TO CONNECT
WITH YOUR CUSTOMERS,
YOU NEED TO GO WHERE
THE CONVERSATION IS

36. don’t be
SCARED

38. i’m bob

39. circle of influence

40. Bio I enjoy long walks
on the beach, chocolate
sundaes and making
paper planes.
www.bobbinaround.com
Friends
Followers

42. Bio Consultant
with a passion for
fish.
www.gonefishing.c
om
Friends
Followers

44. just because
social media is FREE
doesn’t mean you
shouldn’t have a
STRATEGY

45. don’t jump on the
BANDWAGON

46. if I still haven’t CONVINCED you

47. creators
MANY OF YOU IN THIS
ROOM ARE...

48. BUT DOES ANYONE
KNOW?

49. AN EXPERT IS...
NOT someone
who knows what he knows

50. AN EXPERT IS...
someone who is
KNOWN
for knowing
what he knows

51. you have to earn your
ATTENTION

52. build WHUFFIE

53. instead of
INTERRUPTION

54. instead of
INTERRUPTION

55. so, become a part of the
COMMUNITY

56. Why
Profile Pages - Keep it Professional
Fan Pages - Build it and they will come!!!
Groups - A place for your association, business, etc.
Causes and Charitable Issues - Raise money online, and
without the hassle of handling money.
Hook your blog up to your Facebook Fan page
Create a “Badge” for your website or blog

57. Your Profile

58. Fan Pages

59. Group Page

60. Causes & Charitable Issues

61. Your Blog On

62. Badges For Web & Blog

63. are you ?

64. It is the BUSINESS VERSION of Facebook

65. It is the ONLINE RESUME

66. It is your ONLINE ROLODEX

67. It is all about CONNECTIONS

68. It is all about ACCESS

69. How Operates

70. PROFILE

72. GROUPS

74. RECOMENDATIONS

76. makingCONNECTIONS generates
BUSINESS OPPORTUNITIES

77. SO, WHAT IS TWITTER?

80. 7 MILLION active users
growing at a staggering
1400% yoy
1928%
Source: Nielsen NetView, Feb 09, Home and Work

82. # CHARACTERS TWITTER NAME
TWEET BAR
LEFT
TWEETS
FROM
PPL I
FOLLOW
FOLLOWERS

83. HOW TO BUILD BUSINESS

84. 1
CREATE A
BACK STORY

85. BACKSTORY .
1 picture
2 bio
3 background
4 tweets
5 links

86. 2
IDENTIFY THE
TWITTERATI

88. 433 page views
02:32 avg time on page
143 new subscribers over 4 days

89. 3
FIND CUSTOMERS

90. KEYWORDS .

92. 4
RESOLVE PROBLEMS

95. . OVER 100,000++ VIEWS
ON YOUTUBE
. PICKED UP BY MAJOR
NEWS NETWORKS

96. more importantly, it
CHANGED the way Comcast
DID BUSINESS

99. 5
CREATE ELECTRICITY

102. 6
BUILD BRAND LOVERS

104. RESULTS .
100 ppl = lots of food
& beverage sales

105. 7
SHOW YOUR
HUMAN SIDE

106. OMG...I just got
STOOD UP - @chelpixie

109. QUESTIONS

110. RULES .
• STRATEGIZE
• LISTEN
• RESPOND, ENGAGE & BE HUMAN
• BUILD WHUFFIE
• ANALYZE
• RECALIBRATE, RINSE & REPEAT

111. Keep Talking!
@bizbutterflies
blogspot.businessbutterflies.com
@ready2spark @beevents @chicgeekgirl