babberly, founded in 2012, is a user-based app designed to connect people around the country by providing real-time access to local area experts, deals and hotspots. As the first hyperlocal mobile ad platform to directly connect merchants with current and potential customers whenever and wherever needed, babberly provides local businesses with easy entree into the SoLoMo scene. Local goes social with babberly. Our primary offices are located in Menlo Park, CA. Product/Service babberly is a free, local community-based app that helps users figure out where to go, what to do, why a particular venue is so popular, and ultimately how to get the most out of life through social connections and recommendations. As a location-based social app, babberly offers users several new and unique ways to boost the social aspect of sharing community happenings in real time. These include: -Photo sharing capabilities -Robust community chat -babberCRED* -Coming Soon: Video posting *babberCRED = App users earn credits for exchanging tips and recommendations. The babberCRED virtual currency transforms into exclusive real-money vouchers redeemable at participating merchants. Every 2500 credits in babberCRED translates to a $25 voucher. Additionally, babberly’s robust offerings for merchants serve as a low cost, real time marketing solution that is superior to other platforms. Some of the key merchant-forward features included in the app include: -Fully customized offers defined right down to the very last detail with a potent offer-generating tool. -Merchant-generated offers that instantly appear in the users’ local landscape via their mobile device. -The ability to track multiple stats to determine how the business is faring locally, as well as the ROI on active offers.

1. Local Goes Social

2. For Consumers:
Real-time access to local area experts, deals and hotspots
For Merchants:
1st hyperlocal mobile ad platform with a direct connection
to customers & community in real time

3. •Time is becoming more and more non-existent.
Review sites have stale information and can’t address a direct question.
No easy way to find out where to go or what to do locally.
People are looking for information NOW!

4. A total of 16.7 million
mobile phone
subscribers used
location-based
services on their
phones in
March, 2011. That
amounts to about
7.1% of the entire
population of mobile
users. But among
smartphone users
specifically, 12.7
million checked in
with such sites during
the
month, representing
17.6% of all
smartphone owners.
(source: MomentFeed SoLoMo
Report)
Local search volume
is growing
exponentially at 50%
every year, from 1
billion local searches
per month in 2009 to
1.5 billion in 2010;
2.3 billion local
searches per month
are projected for
2011.
(source: Software
Consortium, 2010)

5. The Merchant-End Solution
Currently
available
options are
cumbersome,
overly
expensive, or
both
Merchants
need an easy
way to tap into
the SoLoMo
trend
Keeping in
constant
communication
with consumers
when and where
they are is
increasingly
important

6. The Need
75% of US small business owners
believe the ability to target ads by
location is an important facet of a
mobile campaign, and the ability to
optimize promotions in real time is
equally critical.”
(source: Borrell Associates Report, 2013 Local Advertising Outlook: Get Ready for the
Rebound)

7. Connect with locals
Get the scoop on
where to go and
what to do
Real-time updates
from people that are
already there
Earn virtual
currency
(babberCRED) for using
the platform

8. babberly’s Role
The #1 reason for using a mobile device for a local business
search is because shoppers want information fast because
they’re on the move to buy.”
for consumers:
Provides real time access to
local merchants with offers and
news that instantly appear in
their local landscape on their
mobile devices
for merchants:
A seamless, on-trend, and
low cost local ad platform
that allows merchants to
instantly connect with the
local community

10. # of smartphone users in US
 133.7 million smartphone users in the U.S.
(up 8 percent since November 2012)
*based on Feb 2013 data, comSCORE
 44% of people in the U.S. now own a smartphone
 66% of smartphone owners access the Internet daily
 62% of smartphone owners perform daily searches
 94% use smartphones to search for local info
 66% visit the business & 90% take action as a result of their search
 35% make purchases on their smartphone
*Source, Google's - Our Mobile Planet

11. 1st Year Revenue: $2.8million
Subscriptions
100,000 merchants signed up 1st year
2,500 signed up free
97,500 signed up
39,000 merchants x $9.99/mo. = $389,610
58,500 merchants x $39/mo. = $2.28mil
1st Year Revenue = $2,671,110
Deals
We take 10% of each deal transaction
2,000,000 users first year
3% = purchase a deal
Average deal price = $23
60,000 deals purchased/1st year = $138,000
1st Year Revenue = $138,000

12. • Doesn’t offer the ability to share photos
(here) or video(coming soon)
• Have not managed to generate the kind
of interest apps like Foursquare has
gained
• Very basic means of conversation
among users (as compared to more
interactive method offered by
)

13. • Bobby Marhamat - CEO
Started by successful serial entrepreneur and mobile
marketing executive Bobby has founded and built 6
startups, including 21 EVO² Verizon Locations, ServerPlex
Hosting, SpinnerMail Email Marketing. Four of which he
Successful exited (sold or were acquired).
• Ivan Turkovic - CTO
In charge of mobile product development and technology
direction. Turkovic has extensive experience in UX/UI
design, iOS applications, Android development, RoR
infrastructure development and software architecture.

14. Asking for: $2 million
Self-Financed Development: $125,000
 Mobile Development
 Merchant Development
 Consumer Acquisition