U.S. teens have $200 billion in annual spending power, and they are enthusiastic consumers of ecommerce products: 79% of teenage girls and 76% of teenage boys shop online. How can you reach your teen consumer while addressing potential practical and ethical concerns? In this presentation from the webinar with Mike Giordano of BTO Sports and Brenton Reger of Oink, we discuss how to overcome potential obstacles to market to teens responsibly. Listen to the playback: bit.ly/1rweiYa

3. About bto sports
• Founded in 1999
• Family owned and operated
• Headquarters in thousand oaks, ca
• 13,000 active products on e-commerce
• 100% in-house sales and order fulfillment
• Motocross race team founded in 2006

5. About oink
• Publically traded technology platform
• Facilitate safe online/mobile transaction for teens
• Youth targeted co-marketing platform
• Frictionless transactions
• 1.2+ Million users

7. About readypulse
• Headquartered in San carlos, CA
• Industry leading platform for social ambassadors and
social content
• Patented technology
• Recent awards: Global 250 Top Private company, Founders
institute Graduate award most innovative

8. Follow the conversation on twitter

9. Questions?

10. What do you need to
know about teen
consumers?

11. The Purchase Power of Teenage Consumers
35.6 Million U.S. teens represent over
$200 Billion of annual spending Power. They
spend their time online on mobile devices, sharing
interest with friends, and have their own unique
spending and saving habits.
* Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts!

12. u.s. e-commerce sales
* Forrester Research!

13. E-commerce sales trajectory
According to Forrester Inc.,
Online consumers will increase
their spending 62% by 2016

14. U.s. m-commerce sales
B
B
B
B
B
B
* eMarketer!

15. Tablet user growth by age
* Monetate!

16. Your teen consumer online
95% of teens are online
* Pew Research!

17. Your teen consumer online
75% of teens access
the internet from
mobile devices
* Pew Research!

18. Your teen consumer online
8-18 year olds spend 10
hours and 45 minutes
everyday online
* Edudemic!

19. Your teen consumer online
25% of teens log into
social media 10+ times
everyday
* Edudemic!

20. What social networks
are hot with teen
consumers?

21. **TThhee AAttllaannttiicc 66//1199//1144!!

22. *The Atlantic 6/19/14!

23. where do
teen consumers shop?

24. Your teen consumer on e-commerce
79% of females
&
76% of males shop online
* Statista!

25. Your teen consumer on e-commerce
70% of teens prefer
to shop at their favorite
stores online
* Piper Jaffray Companies!

26. Your teen consumer on e-commerce
50% of youth prefer to
shop exclusively online
* Piper Jaffray Companies!

27. how do teen consumers
spend?

28. Your teen consumer spending
Average allowance
yearly is $780
* The American Institute of CPAs!

29. Your teen consumer spending
78% of teens have more
than $50 in monthly
purchasing power
* Piper Jaffray Companies!

30. 41% of girls ages
13 – 18 bought 10+ items of
clothing in the past
6 months
*Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts !

31. So, what’s the problem?

32. The problem
• Teenager’s have currency in the form of cash, not card
• PayPal users must be 18+ years old
• Must be employed and over 21 years old to get a credit card
• Collecting a minor’s information is a huge legal risk
• Sharing, using social content, disclosures under 13

33. $11.8 B was reported in friendly
fraud, 1 in 4 merchants
experience friendly fraud
* 2013 Lexis Nexis “True Cost of Fraud” Study & Stores Magazine September 2013 “Dealing with Friendly Fraud!

34. Parents just don’t understand
• Teens want independence
• Teens want to be cool – and buy cool things
• Teens are socially connected at all times
• Teens are tech savvy

35. Only 50% of parents have installed
parental controls For their kids online
interactions, but 72% worry that their kids
will reveal too much online.
* Edudemic!

36. Children’s online privacy protection rule (COPPA)
COPPA imposes certain requirements on operators of
websites or online services directed to children under 13
years of age, and on operators of other websites or online
services that have actual knowledge that they are
collecting personal information online from a child under
13 years of age.
* FTC!

37. What challenges does
Bto sports face selling
to teen consumers?

38. How does Bto sports
market and sell to teen
consumers responsibly?

39. BTO SPORTS #BETHEONE
• On-going social promotion to collect content
• Customers give permission to use photos/videos
• Customers can associate e-commerce products to their content
• Display on product pages to drive sales

42. Readypulse + oink
Parents maintain control,
teens don’t loose their cool,
retailers increase their revenue

43. Readypulse + oink: Market
• High-quality, product relevant, authorized ugc
• Compliant with ftc regulations
• Display ugc with full disclosures
• Brand ambassador program

44. Readypulse + oink: Market
• E-commerce home page
• Product pages
• Category pages
• Landing pages
• E-mail
• social
Display social
proof on-demand
And @Scale

45. Readypulse + oink: Market
Readypulse demo

46. Readypulse + oink: sell
• Parent creates account
• Parent sets restrictions
• Parent monitors spending
• Teen is empowered
to make decisions
• Teen can purchase on
e-commerce
• Teen can learn budget
habits

47. Readypulse + oink: sell
• Merchants can increase monetization and conversions
• Reduces payment friction for merchants
• Reduces fraud for merchants
• Reduces risk for merchants
• Enables brands to directly engage with young consumers

48. Readypulse + oink: sell
Oink demo

49. Thanks for attending!
If you have any questions contact readypulse:
contact@readypulse.com
Readypulse.com
@readypulse