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A Guide to
Successful Social
Media Marketing
     2013
Advantages & Disadvantages of
Social Networking




              www.readysetpresent.com   Page 2
Program Objectives           (1 of 3)

     Learn about 25 different social
      networking websites.

     Understand what social media
      marketing encompasses.

     Know why you need to use social
      networks to market your product
      or service.




                    www.readysetpresent.com   Page 3
Program Objectives           (2 of 3)

     Understand how to effectively
      utilize social networks.

     Become an expert with Twitter,
      Facebook, YouTube, and
      LinkedIn.

     Learn how to run a successful
      marketing blog.




                    www.readysetpresent.com   Page 4
Program Objectives           (1 of 3)

     Comprehend the risks of social
      media marketing.




                    www.readysetpresent.com   Page 5
Definition
     The use of a website for
      connecting with people via the
      internet to share information,
      photos, messages, etc.




                    www.readysetpresent.com   Page 6
What is A Social Networking
Website?
     Social networking websites allow
      users to:
        – Create their own profile page.
        – Build networks of contacts and
          interact with them.
     Many social networking websites
      allow users to:
        – Blog or microblog.
        – Post videos, photos, and podcasts.




                      www.readysetpresent.com   Page 7
Do Benefits Outweigh Costs?
     The answer is complicated:
        – If a person knows how to correctly
          use social networking websites,
          then the benefits do outweigh the
          costs.
        – If a person is not careful, however,
          they can put themselves in danger.
        – Overall, social networking websites
          are a very useful tool, and when
          used properly, the benefits far
          outweigh the costs.
        – Social networking websites are the
          wave of the future, so use them to
          your advantage, but be careful!


                       www.readysetpresent.com   Page 8
25 Useful Social Networking
Tools (1 of 26)
     Myspace
        – Myspace is the second most
          trafficked student-based social
          networking website.
        – It is second only to Facebook.
        – It allows users to personalize their
          profile (often to a greater extent
          than facebook, which has a set
          background.)
        – It allows the sharing of photos,
          music, and videos.
        – It allows people to post on each
          other’s walls and communicate with
          friends.

                      www.readysetpresent.com    Page 9
30 Tips to Effectively Use
Facebook for Your Business
(2 of 31)
   1.   Fill out your profile completely to
        earn trust.
            – Whether you are a business owner
              managing a personal profile or a
              business profile, information gives
              your name and company more
              credibility.




                          www.readysetpresent.com   Page 10
25 Useful Social
Networking Tools




              www.readysetpresent.com   Page 11
14 Tips
for
Effective
Marketing
with
Twitter




            www.readysetpresent.com   Page 12
30 Tips to
Effectively
Use Facebook
for Your
Business




               www.readysetpresent.com   Page 13
10 LinkedIn Tips
for Professionals




                www.readysetpresent.com   Page 14
34 Ways to Use YouTube
  for a Business

6 Ways
 Use
ouTube

ra
usiness




               www.readysetpresent.com   Page 15
   34 Ways to Increase Online
    Traffic

Picture      + Title Page?




                 www.readysetpresent.com   Page 16
Download “Social Media Marketing”
                                                                                              PowerPoint presentation
                                                                                             at ReadySetPresent.com

180 slides include: 10 basic vocabulary words, 7 safety tips, 12 advantages and disadvantages of social networking websites, 25 useful social media marketing tools and websites, including Facebook, Myspace, Ning,
  LinkedIn, Twitter, Flickr, YouTube, QZone, and Digg, 14 tips for effective marketing with Twitter, 30 tips to effectively use Facebook for a business, 10 LinkedIn tips for professionals, 36 ways to use YouTube for
                                                                                       business, 6 action steps and much more.

                                                                                     Royalty Free - Use Them Over and Over Again.
                                                                                                                                    Updated & Expanded 2013
                                                                                                                             Now: more content, graphics, and diagrams




                                www.readysetpresent.com                                                                                                                                                                   Page 17

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Social Media Marketing PowerPoint Presentation

  • 1. A Guide to Successful Social Media Marketing 2013
  • 2. Advantages & Disadvantages of Social Networking www.readysetpresent.com Page 2
  • 3. Program Objectives (1 of 3)  Learn about 25 different social networking websites.  Understand what social media marketing encompasses.  Know why you need to use social networks to market your product or service. www.readysetpresent.com Page 3
  • 4. Program Objectives (2 of 3)  Understand how to effectively utilize social networks.  Become an expert with Twitter, Facebook, YouTube, and LinkedIn.  Learn how to run a successful marketing blog. www.readysetpresent.com Page 4
  • 5. Program Objectives (1 of 3)  Comprehend the risks of social media marketing. www.readysetpresent.com Page 5
  • 6. Definition  The use of a website for connecting with people via the internet to share information, photos, messages, etc. www.readysetpresent.com Page 6
  • 7. What is A Social Networking Website?  Social networking websites allow users to: – Create their own profile page. – Build networks of contacts and interact with them.  Many social networking websites allow users to: – Blog or microblog. – Post videos, photos, and podcasts. www.readysetpresent.com Page 7
  • 8. Do Benefits Outweigh Costs?  The answer is complicated: – If a person knows how to correctly use social networking websites, then the benefits do outweigh the costs. – If a person is not careful, however, they can put themselves in danger. – Overall, social networking websites are a very useful tool, and when used properly, the benefits far outweigh the costs. – Social networking websites are the wave of the future, so use them to your advantage, but be careful! www.readysetpresent.com Page 8
  • 9. 25 Useful Social Networking Tools (1 of 26)  Myspace – Myspace is the second most trafficked student-based social networking website. – It is second only to Facebook. – It allows users to personalize their profile (often to a greater extent than facebook, which has a set background.) – It allows the sharing of photos, music, and videos. – It allows people to post on each other’s walls and communicate with friends. www.readysetpresent.com Page 9
  • 10. 30 Tips to Effectively Use Facebook for Your Business (2 of 31) 1. Fill out your profile completely to earn trust. – Whether you are a business owner managing a personal profile or a business profile, information gives your name and company more credibility. www.readysetpresent.com Page 10
  • 11. 25 Useful Social Networking Tools www.readysetpresent.com Page 11
  • 12. 14 Tips for Effective Marketing with Twitter www.readysetpresent.com Page 12
  • 13. 30 Tips to Effectively Use Facebook for Your Business www.readysetpresent.com Page 13
  • 14. 10 LinkedIn Tips for Professionals www.readysetpresent.com Page 14
  • 15. 34 Ways to Use YouTube for a Business 6 Ways Use ouTube ra usiness www.readysetpresent.com Page 15
  • 16. 34 Ways to Increase Online Traffic Picture + Title Page? www.readysetpresent.com Page 16
  • 17. Download “Social Media Marketing” PowerPoint presentation at ReadySetPresent.com 180 slides include: 10 basic vocabulary words, 7 safety tips, 12 advantages and disadvantages of social networking websites, 25 useful social media marketing tools and websites, including Facebook, Myspace, Ning, LinkedIn, Twitter, Flickr, YouTube, QZone, and Digg, 14 tips for effective marketing with Twitter, 30 tips to effectively use Facebook for a business, 10 LinkedIn tips for professionals, 36 ways to use YouTube for business, 6 action steps and much more. Royalty Free - Use Them Over and Over Again. Updated & Expanded 2013 Now: more content, graphics, and diagrams www.readysetpresent.com Page 17