1. Media Kit
Advertising Sales
Click to Play
delivering visual expression
2. Agenda Click to Play
• Company Overview
• Demographics and Benefits
• Content Moderation
• Advertising Products
• Contact Information
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3. Who we are – Fastest Growing Site of 2005 Click to Play
Source: Nielsen//Netratings 11/05
Founded in 2003 ~35
employees
4 million new images uploaded/
day (80/sec at peak)
2.5 billion image and video
requests served/day (30K/sec)
Photobucket handles close to
2% of US internet traffic
10 Million unique visitors/month
Well funded and profitable
Photobucket is the leading service for consumers to upload & publish their visual content
(photos, graphic art and videos) online. Content can be directly linked to sites like MySpace,
eBay, Google’s Blogger, Neopets, and many more.
delivering visual expression
4. Photobucket has over 18 Million members
and is adding 70,000 new members per day Click to Play
(~ Million/month)
2
Accelerating User Growth through word of mouth
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5. Photobucket enables users to host
and publish their own content
Click to Play
to any other site
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6. Over 3 times larger than nearest competitor.
We’re serving 67% of all links to social media
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sites like Myspace, Neopets, Blogger, etc.
* Based on Google search spider
analysis of direct links on top 25 social
media, blogging, and eCommerce sites
delivering visual expression
7. Demographics and Click to Play
Site Statistics
18 Million Registered Users
10 Million Monthly Uniques
1.5 Billion Impressions per
month
4 Million Digital Uploads
(Images and Video) / Day
1 Million Daily Unique Logins
70,000 new Registered
users/Day
65% of registered users are
18-34 years old
55% Female / 45% Male
59% HHI > $60k/yr
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8. Benefits Click to Play
Targeted Reach:
Top 100 site by unique visitors (Alexa and Nielsen)
The top Photography Destination site, beating Yahoo!
Photos, Kodak, Webshots and Flickr (Nielsen)
Ability to target by demographics:
Geographic (zip code and country)
Age
Gender
Frequency
Access to increasingly hard to reach “Tivo Generation”
that is brand impressionable
Clean Content via Moderation:
Few advertisers want to be associated with
objectionable content
Active monitoring to maintain highest standard on
clean content
Engaging & Sticky Service:
90% of active users who registered 12 months ago are
still active this month
Switching costs are high as links cannot be broken or
duplicated, content is difficult to move
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9. Active Content Click to Play
Moderation
Content moderation is Photobucket’s
#1 priority
Content application and team is now
in fully implemented
As the largest holder of online visual
content, Photobucket is elevating the
urgency of online safety across
partners
Tier 1 – focus on speed
We are open to combining technologies,
best practices and patterns to find
efficiencies
Photobucket is a mature organization and
has the capital, scale, and resources to be
the trusted partner for advertising
Proven 250,000 images/day by single
moderator
Tier 2 – focus on accuracy
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10. Ad Placements: Click to Play
Album and Search
Album Page
Album and Search Pages
Leaderboard (728x90)
Shown at the top of each page for
maximum exposure
Rich Media enabled
Max file size: 30k
Search Page
Album Page
Medium Rectangle (300x250)
Most integrated placement, shown
where users spend the most time
Rich Media enabled
Max file size: 30k
delivering visual expression
11. Ad Placements: Click to Play
Home Page Sponsorship and Logout
Homepage Sponsorship
Leaderboard (728x90)
Ensure widest reach to 18-34 year
old demographic
Rich Media enabled
Max file size: 30k
Logout Page Exit Ad
Large Rectangle (425x600)
Shown on log out confirmation page
Best call of action opportunity
Larger size captures attention
Rich Media enabled
Max file size: 40k
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12. Contact Information Click to Play
C o n ta c t
A d v e r t is in g S a le s
a d s @p h o t o b u c k e t . c o m
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13. Appendix Click to Play
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