This document discusses how Realtidbits helps pull conversations about Lady Gaga from various social media sites into a single stream on Ladygaga.com. It introduces Nicky, a fan of Lady Gaga who follows her on Twitter, Tumblr, Facebook, and Ladygaga.com. Lady Gaga's fans, called Little Monsters, are now able to engage with her and each other across social media sites in one place using Realtidbits on Ladygaga.com, performing the same social actions they were used to on separate platforms. Realtidbits aims to increase engagement on media sites through enhancing the user experience.