1. Evaluation of my Horror Poster
Rebecca Paterson

3. • I think that the film trailer and the film poster go well together. The main character has
been used to advertise the film trailer and the film. The effect on the eyes, links in with
the genre of psychological horror, and the white, black and red colour scheme links in
with horror. It also represents the coldness, harshness and psychological aspects of the
trailer.
• I used the image of eyes to advertise my horror trailer, they are common when
advertising horror because it becomes very personal and quite intrusive towards the
viewer which is effective when advertising horror movies.
• I chose to do a character poster and not a teaser poster because the film is not a
franchise it would be harder to link the poster with the trailer as it is not well known as
there is not a franchise fan base already in place, examples of this would be SAW. The
character poster allows the audience to link something to the trailer. As it is only part of
the face, it creates enigma so that the audience want to go and see the trailer. As the
main sub-genre is psychological, I thought that imagery of weapon would not represent
the trailer, also as the trailer does not have any images of weapons in it either. I thought
that the editing on the eyes so that there is not as much contrast between the white of
the eye and iris when converted to black and white. I also made the pupil darker so that
it was bolder. This editing gave the eye an unnatural feel to the image and this linked in
with the psychological genre.

4. • In my research looking at horror posters that used images of eyes, I found that firstly
the colour schemes that worked best where black, white and red. I thought using a
black and white image also kept in with this colour scheme and linked in with the
coldness of the genre better as well. “The grudge 2” poster and “The Eye” poster use
the plain, simple, over exposed, white background, contrasting eye imagery.
• I also chose to do a landscape poster as I thought that the composition looked better
and would look cramped on a portrait poster. Also because the image I chose to crop
landscape across the middle section of the face, instead half of the portrait of the face,
the image looked better landscape, so the “darkness” could engulf the image on one
side.
• As eyes are common imagery in horror posters, all the eyes were looking out at the
audience, this allowed the image to be direct and connect with the audience. This was
also effective because it was intrusive and uncomfortable with are connoted with the
genre of the horror.
• In terms of text, I kept the title the biggest text on the poster so that the name of the
film is easy to see, I also found that in some psychological horror posters one or two
letters are flipped which make the audience second guess what they are reading as it
plays tricks with the brain because you read it the same while your eyes register the
difference slower, linking in with the psychological element. There is also the date, and
the billing block at the bottom, discreetly, so it does not intrude on the image as this is
main focus. I kept the font the same, except the billing block, to be consistent so that it
is easy to read.

5. Going back to the original
analysis of horror posters, he
The tag line is underneath the title and The image in the poster has
typography on the poster is
hints at story line. It draws in the to link with the genre of
important as it reflect elements
audience and creates a sense of enigma horror which is why you
in the film like in human
that make the audience want to see the can only see a small slice of
centipede poster and the
film (developed by Barthes). her face, as it becomes
movement in the text. This
intrusive and
inspired me to change the “R’s”
uncomfortable to look at
in the title to reflect the
which is the desired effect
psychological element.
from horror films. The way
Also the placement of the text is
the eyes have been edited
important as the text should not
also add to the eerie,
over power the image. Having the
unnatural atmosphere
image framed by the text allows
which links in with the
the poster to be read smoothly
psychological horror sub-
rather then confusing and hard to
genre.
read and focus on the poster,
The colour scheme is important Also the left side of the
image or text.
so that it attracts the intended poster is particularly dark
audience, to attract a horror and the right is over
target audience the colours of exposed this also could be
the poster have to be associated In the top right hand corner and bottom linked with the binary
with horror which is why I chose left hand corner I made the corner opposites and could be said
red, white and black. Also the darker to reinforce the graduation of to foreshadow her being
white and black can be linked to colour from dark to light and to reinforce the victim and her fight
Strauss's binary opposite theory, the sense of darkness and evil. against evil.
white signifying the good and
black signifying the evil.

6. Going back to the original
analysis of horror posters, he
The tag line is underneath the title and The image in the poster has
typography on the poster is
hints at story line. It draws in the to link with the genre of
important as it reflect elements
audience and creates a sense of enigma horror which is why you
in the film like in human
that make the audience want to see the can only see a small slice of
centipede poster and the
film (developed by Barthes). her face, as it becomes
movement in the text. This
intrusive and
inspired me to change the “R’s”
uncomfortable to look at
in the title to reflect the
which is the desired effect
psychological element.
from horror films. The way
Also the placement of the text is
the eyes have been edited
important as the text should not
also add to the eerie,
over power the image. Having the
unnatural atmosphere
image framed by the text allows
which links in with the
the poster to be read smoothly
psychological horror sub-
rather then confusing and hard to
genre.
read and focus on the poster,
The colour scheme is important Also the left side of the
image or text.
so that it attracts the intended poster is particularly dark
audience, to attract a horror and the right is over
target audience the colours of exposed this also could be
the poster have to be associated In the top right hand corner and bottom linked with the binary
with horror which is why I chose left hand corner I made the corner opposites and could be said
red, white and black. Also the darker to reinforce the graduation of to foreshadow her being
white and black can be linked to colour from dark to light and to reinforce the victim and her fight
Strauss's binary opposite theory, the sense of darkness and evil. against evil.
white signifying the good and
black signifying the evil.