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© 2010 Recipe Marketing
Hungry Student Catering
      Case Study




      © 2012 Recipe Marketing
Hungry Student Catering
                        Marketing Challenge
•   Hungry Student Catering
    was a start-up company
    created by a Cal Poly
    student for her senior
    project. As a new start-up
    brand awareness was the
    key marketing challenge.




                                 © 2012 Recipe Marketing
Hungry Student Catering
                       Marketing Strategy
•   To launch Hungry Student
    Catering, Recipe developed a
    word of mouth and public
    relations campaign.




                              © 2012 Recipe Marketing
Hungry Student Catering
                            Creative Mix
•   Recipe developed the brand's
    positioning, name, logo and tagline
    "motivated to serve". The design
    objective of the logo was to give this
    start-up an established yet
    collegiate feel.




                                © 2012 Recipe Marketing
Hungry Student Catering
                         Creative Mix
•   In addition, Recipe
    developed a brochure and
    webpage for additional
    sales support.




                               © 2012 Recipe Marketing
Hungry Student Catering Results
•   During the holidays, the
    height of the catering
    season, Hungry Student
    Catering was featured on the
    front page of the local paper.
    As a result, Hungry Student
    Catering experienced
    positive cash flow within its
    first year of business.




                            © 2012 Recipe Marketing

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Hungry Student Catering Case Study

  • 1. © 2010 Recipe Marketing
  • 2. Hungry Student Catering Case Study © 2012 Recipe Marketing
  • 3. Hungry Student Catering Marketing Challenge • Hungry Student Catering was a start-up company created by a Cal Poly student for her senior project. As a new start-up brand awareness was the key marketing challenge. © 2012 Recipe Marketing
  • 4. Hungry Student Catering Marketing Strategy • To launch Hungry Student Catering, Recipe developed a word of mouth and public relations campaign. © 2012 Recipe Marketing
  • 5. Hungry Student Catering Creative Mix • Recipe developed the brand's positioning, name, logo and tagline "motivated to serve". The design objective of the logo was to give this start-up an established yet collegiate feel. © 2012 Recipe Marketing
  • 6. Hungry Student Catering Creative Mix • In addition, Recipe developed a brochure and webpage for additional sales support. © 2012 Recipe Marketing
  • 7. Hungry Student Catering Results • During the holidays, the height of the catering season, Hungry Student Catering was featured on the front page of the local paper. As a result, Hungry Student Catering experienced positive cash flow within its first year of business. © 2012 Recipe Marketing