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WingFoot Iskiate Case Study
1.
© 2010 Recipe
Marketing
2.
WingFoot Iskiate
Case Study © 2012 Recipe Marketing
3.
WingFoot Iskiate
Marketing Challenge • WingFoot Iskiate, the first chia drink mix, was created by two nurses who discovered the incredible sustaining power of chia seeds. WingFoot Iskiate is a new company and faced all the challenges of a start-up, particularly brand awareness. © 2012 Recipe Marketing
4.
WingFoot Iskiate
Marketing Strategy • Recipe worked with WingFoot Iskiate to position its product as the “Super Natural Energy Drink.” This quickly tells the consumer what the product is and does. © 2012 Recipe Marketing
5.
WingFoot Iskiate
Creative Mix • Recipe developed the logo and packaging for WingFoot Iskiate. The package establishes WingFoot Iskiate as an appealing trust-worthy brand and is relevant to the target consumer- heath conscious active adults. © 2012 Recipe Marketing
6.
WingFoot Iskiate
Creative Mix • As a part of WingFoot Iskiate’s branding campaign, Recipe developed an e-commerce website. The site also features a blog and testimonials from WingFoot users. The site’s vibrant colors and action photography bring the brand’s energy to life. © 2012 Recipe Marketing
7.
WingFoot Iskiate Results •
Within one month of launch, WingFoot Iskiate gained placement in Whole Foods as well as regional specialty grocery stores. Sales continue to grow organically. © 2012 Recipe Marketing
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