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Utilizing Social Media for
Customer Acquisition & Retention
Customer Acquisition = $$?
How To Earn Customers
via Social
   Title of presentation
(without spending a shit ton of money)
Optimize Social Sharing
Good, but basic.
In-App Sharing
Getting better!
Shareable URLs
                 #Win
Show some data
Now we’re on to something!
“Pay” with a Tweet/Share
“Pay” with a Tweet/Share




@jennita #SearchLove
Social Proof
Connect G+ to Adwords



                        CTR #Win
Facebook EdgeRank
                      181 Likes
                      45 Shares
                      11 comments
Not too
shabby!
Try something new
                     271 Likes
                     91 Shares
                     13 comments
IMAGES
FTW!
Pay For It $$$



Le sigh.
Uhm… Ask?
Uhm… Ask?




@jennita #SearchLove
KEEP ALL THE CUSTOMERS
 Title of presentation
Community.

                         ehem.

@jennita #SearchLove
Social Sign In




@jennita #SearchLove
Super, Dumb, EASY
Social Sign In
Use that info, to make it EASY
Want them to contact you?
Can they find you?


Phone, check.
Email, check.
Social, CHECK.
Sometimes you gotta
take it off Social
Examples




@jennita #SearchLove
Wow Them!
Save $$
   No, Really.
Customer Service


1st response
   =
9 hours
Social Media Manager
                          Can answer
                          tweets within
                          minutes



@jennita #SearchLove
Empower the Manager
TEST All The THINGS
  Title of presentation
O RLY?
Yours *will* be
different.
Go forth…
Acquire + Retain

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