55. Urban Myths – Crowd Counts 20 A crowd of two million people would fill the streets from 37 th Street to 59 th Street, from 5 th Avenue to 9 th Avenue, if every square foot of road, sidewalk, and open space were occupied. Times Square, New Year’s Eve
56. Urban Myths – Crowd Counts 20 Bryant Park Lawn: 65,520 ft 2 At 9 ft 2 per person, Lawn capacity = 7,280 people At 6 ft 2 per person, Lawn capacity = 10,920 people
73. Charrette Public Space Development Process Programming Workshop Monroe Park Richmond, Virginia, USA Program Budget Design 26
74. PROGRAMMING Charrette Results: Woodall Rodgers Park, Dallas, Texas Public Space Development Process Programming Workshop Results, Woodall Rodgers Park, Dallas, Texas, USA Program Budget Design 26
75. Program Budget Design Public Space Development Process Programming for Woodruff Park, Atlanta, Georgia, USA 26
76. Expense Budget Public Space Development Process Program Budget Design 26 Department Year 1 Year 3 Year 5 Assumptions Sanitation/ maintenance $ 180,000 $ 240,000 $ 260,000 see accompanying charts Security $ 205,000 $ 230,000 $ 255,000 see accompanying charts Horticulture $ 125,000 $ 160,000 $ 200,000 Capital plant maintenance and repair $ 40,000 $ 40,000 $ 40,000 Programming/ events staffing $ 55,000 $ 60,000 $ 65,000 one events manager at $35K with student assistant(s); $10K programming deficit Promotion/ marketing $ - $ - $ 75,000 one marketing manager at $40K plus printed collateral allowance General/ administrative $ 150,000 $ 160,000 $ 170,000 park manager, administrative assistant, office overhead Total $ 755,000 $ 890,000 $ 1,065,000
78. Market Share Analysis 27 Woodruff Park, Atlanta Sources of visitors to Woodruff Park: Source of Visitors Number Peak time for visits Office workers 25,000 Lunchtime Students 16,000 Afternoon Tourists 12,000 Throughout day Local residents (within 5-6 blocks) 1,500 Evening Total potential visitors 54,500 Target number of visitors to make the park lively : Target density 250 people per acre Size of park 2.5 acres Target number of visitors 625 people Target market share : Target number of visitors 625 people Total potential visitors 54,500 people Target market share 1.1%