4. The New CCS CCS Facts BFA Programs Advertising Art Education Crafts Entertainment Arts Fine Arts Graphic Design Illustration Interior Design Photography Product Design Transportation DesignMFA Programs Design Transportation Design Continuing Education Professional Development Pre-college YouthCommunity Arts Partnerships Outreach programs serving Detroit youth Henry Ford Academy: School for Creative Studies Art and design charter school, grades 6-12 4
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6. The New CCS Alumni in the Creative Industries 6
7. Capacity — NBC Rebranding Strategy and Design The New CCS Jennifer and Ellery Gave ‘00, Graphic Design
10. Sony Dreamworks SKG — Transformers The New CCS Tim Flattery ‘87, Transportation Design
11. Bongo Comics — The Simpsons The New CCS Bill Morrison ‘81, Illustration CV
12. Motorola — PEBL, RAZR and SLVR Mobile Phone Development The New CCS Jim Caruso ‘86, Product Design CV CV CV CV CV CV CV CV
13. Nike — Jumpman Jeter 643 The New CCS Jason Mayden ‘02, Product Design
14. Fossil — New Product Development, Women’s Apparel The New CCS Rommel Vega ‘07, Product Design
15. Airstream — Basecamp The New CCS Bryan Thompson ‘00, Transportation Design
16. Trek Bicycles — X700 Product Development The New CCS Chad Lockart ‘99, Product Design CV CV CV CV CV CV
17. Atabeyki Sarl — Eclipse The New CCS Hermidas Atabeyki ‘87, Transportation Design
18. Ford Motor Company — 2010 Ford Taurus SHO Exterior The New CCS Earl Lucas ‘96, Transportation Design CV
19. General Motors — 2008 Chevrolet Camaro The New CCS Robert Boniface ‘93, Transportation Design
20. A. Alfred Taubman Center for Design Education Argonaut Building, circa 1930s 20
21. Taubman Center Facts A. Alfred Taubman Center for Design Education n Built in 1928 and 1936 by General Motors. n Designed by Albert Kahn. n 760,000 square feet. n GM’s first engineering and research building under Charles “Boss” Kettering.n Home of the first automotive design studio under Harley Earl. n Birthplace of the Hydramatic (world’s first automatic transmission) and the Buick Y-Job (world’s first concept car).n Vacated by GM in 1999 and donated to CCS by GM in 2008. 21
22. Taubman Center Features A. Alfred Taubman Center for Design Education CCS campus expansion n Five undergraduate design departmentsAdvertising Graphic Design Interior Design Product Design Transportation Design n Master of Fine Arts programs Design Transportation Design n Design Research Center n Color and Materials Library n 300-bed dormitory facility n Continuing Education n Community Arts Partnerships Building partners n Henry Ford Academy: School for Creative Studies, a charter school with grades 6-12, operated jointly by CCS and the Henry Ford Learning Institute n Creative Corridor Centern Creative Business Accelerator Shared space n Benson & Edith Ford Conference Center with 500-seat auditorium n 350-seat dining hall n Retail and gallery spaces n 11,200 square foot gymnasium n 500-car parking structure and 230 spaces of surface parking 22
23. Detroit Deliquescence, 1982 A. Alfred Taubman Center for Design Education John Chamberlain – American | born 1927
34. Detroit Creative Corridor Initiative Initiative Overview n Conceived in “Road to Renaissance” economic plan n Building on local assets n Joint venture of Business Leaders for Michigan and CCS n Located at CCS’s Taubman Center for Design Education 34 Creative Corridor Center
35. Mission n To be the regional champion for the creative economy n To attract and retain creative sector businesses and workers n To build “creative density” in Downtown and Midtown Detroit n To restore Detroit’s reputation for creativity and innovation n To change the global image of Detroit 35 Creative Corridor Center
37. Project Impact A. Alfred Taubman Center for Design Education The Taubman Center will n Drive economic development in the City through job creation and business attraction Create 200 new jobs Anchor “Creative Corridor” to expand creative economy n Advance the revitalization of New Center Bring over 2,000 people daily to New Center Tim Hortons and other retail n Provide new educational and career opportunities for Detroit youth New pathway to art and design careers New model for school/college/business collaborations Increase diversity of CCS and other art and design colleges 37
