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Social Media Workshop 2012
- 3. Musical chairs!
Join this Group on Facebook!
Facebook Group Link
Type the URL above into Internet
Explorer address bar
BEFORE WE START…
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 4. Ice Breaker: Post these up on
the FB group wall
Department
How long have you been working in
your company?
Summarise social media into one
word
GOOD MORNING!
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 5. This is not a “How to use
Facebook” workshop…
but rather a “Why
should we use
Facebook to reach our
objectives” workshop
CLEARING EXPECTATIONS
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 6. INTERNET 101
{ Starting from the root cause
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 7. IP
HOW IT ALL WORKS
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 8. WHICH LEADS US TO….
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 10. The Noticeboard The Post Office
The Library (Search) (Forums) (Emails/Messaging)
THE 3 PILLARS/FACETS OF THE INTERNET (PRE-WEB
2.0)
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 11. The Library The Noticeboard The Post Office
(Search) (Forums) (Emails/Messaging
• Information • Community )
(Useful) oriented • Archive of
• Cataloged and • Questions directed communication
Indexed Archive to between
• Photos and experts/experienc friends/family
Videos ed community • Fast and easy
• Easy to Navigate • Interesting response
• Helpdesk discussions • Share information
privately
THE 3 PILLARS/FACETS OF THE INTERNET (PRE-WEB
2.0)
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 12. The Library The Noticeboard The Post Office
(Search) (Forums) (Emails/Messaging
• Pros • Pros )
• Easy to search • Helps facilitate • Pros
for information discussions on • One-to-one
• Answers topics/issues communication
questions that are not • Cons
• Cons normally brought • Not personal
up
• Privacy
• Cons
• Bullying
THE 3 PILLARS/FACETS OF THE INTERNET (PRE-WEB
2.0)
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 13. THE 3 FACETS AT
WORK
{
World’s #1 Online Retailer
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 16. FACET #3: THE POST OFFICE
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 17. QUESTION BREAK (3 QUESTIONS)
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 18. In just 15 mins, think about…
Are you utilizing/Do you have the 3 facets in your
department fully to benefit staff or students of Sun-U?
How are you utilizing them?
How can you utilise them more?
Post answers to these questions in our Facebook
group
Get feedback from other groups
MINI-DISCUSSION
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 19. TEA BREAK TIME
{ Tea in Atrium
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 20. SOCIAL MEDIA
{ Combining all facets
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 21. Web 2.0
Information Interaction
CHANGE HAPPENS
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 22. Pre Web 2.0 Information
Library Noticeboard Post Office
Web 2.0 Interaction
Library Noticeboard Post Office
SHIFT OF BEHAVIOR & FOCUS
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 23. Library Library
Noticeboard Noticeboard
Post Office Post Office
Apps/G
Updates Videos
ames
Images News
Items of conversation
WHAT SOCIAL MEDIA IS ALL ABOUT
FROM STRANGERS TO KNOWN
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 24. Facebook as an example
Library Noticeboard Post Office
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 25. SO, HOW DO I USE SOCIAL MEDIA AND WHICH
NETWORK SHOULD I USE?
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 26. The question is not HOW but WHY?
Strategy triumphs Skills
Ask the WHY before the HOW
JENG JENG JENG
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 27. Don’t see the point
Updating/Frequency
Responding/Speed
Privacy
Type of Content (BAD)
STRATEGY HELPS OVERCOME
PROBLEMS
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 28. Identify Identify Group of Identify Channels Identify
Objective/Problem people • Know where they are Conversations
• Ask a question • Know your audience posting • Know what they are Build Relationship
posting
SOCIAL MEDIA STRATEGY 101
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 29. QUESTION BREAK (3 QUESTIONS)
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 30. PROJECT TIME!
{ Let’s be productive ;)
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 31. LET’S KILL THAT THING WHICH HAS
BEEN BUGGING YOU
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 32. Gather around with each other and form a group of chairs
Say hi to your teammates!
Give your group a name.
Decide on one specific communication problem you’d like to fix
today
Post your Group Name and Problem on FB Group and tag your
group members/name on the post
GET TOGETHER IN YOUR GROUPS
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 33. LUNCH BREAK
TIME
{ Lunch in Cafetaria
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 35. Group Name
Group Problem
Objective
People we’re speaking to
Channels we’d like to use
Conversations we’d like to have
Relationship we are going to build
Solution
Campaign?
Change of system?
What will we do in x months time?
PROJECT SHEET TEMPLATE
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 36. Objective People Channels Conversations Relationship
Be specific about the problem. Identify key areas.
Why should we solve this problem?
What are the current challenges that are preventing you from
doing this?
How can the Intranet/social media overcome this?
When must you overcome this? (optional)
How will you measure the success of the project using social
media?
Is your goal realistic and achievable?
Write down your goal by commenting on the FB post
BY…. WE WANT TO ….
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 37. Objective People Channels Conversations Relationships
Who are you trying to reach?
What are their Internet/social media behaviours?
When do they go online?
How do they go online?
Which websites do they like to go to?
What kind of content do they like to read or share?
Who do they trust online e.g. bloggers, celebrities, etc?
Why should they help you achieve your goals?
What is preventing them from being a part of what you’re trying to
achieve?
Discuss and Comment on your group’s Facebook post
MY TARGET AUDIENCE:
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 38. Objective People Channels Conversations Relationship
Which channels are the most effective in achieving my objective?
What are my audience behaviour on these channels and how
should I engage with them personally?
Twitter – Search for mentions and Tweet
Email marketing – Set up database, regular newsletters
What are my audience talking about me?
What are my competitors doing on these channels?
Why are they successful?
How can we be different?
Discuss and Comment on your group’s Facebook post
LIST KEY LEARNINGS
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 39. Objective People Channels Conversations Relationship
What kind of content can I post up on these channels to engage
with my audience?
Content calendar – Themes for each month
Set limits – 1 week 1 post / 1 month 1 newsletter
Look for examples of what others have done
Are you doing anything new?
How fast should I respond?
Is it feasible?
Who will respond?
How should he/she respond? (Tone and Manner)
How can I integrate these channels? Should I integrate?
Discuss and Comment on your group’s Facebook post
HOW TO STRIKE A CONVERSATION
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 40. Objective People Channels Conversations Relationship
How are you currently building a relationship?
What kind of relationship do you want to see?
How can you improve?
List pain points and comfort points.
How can we analyse the conversations/make milestones out of
the relationship (CRM)?
Do you have Plan B if relationship goes sour? (FAQ or Crisis
Management)
Discuss and Comment on your group’s Facebook post
GO LONG-TERM NOT SHORT TERM
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 41. PRESENTATION
TIME!
{
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 42. QUESTION BREAK (3 QUESTIONS EACH
GROUP)
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 43. What have I learnt?
Did I meet my goal?
How can I share this with my colleagues?
Set up social media brainstorming sessions internally
What else would I like to learn?
DISCUSSION
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
- 44. Start implementing your Projects
Twitter – Talk with a random stranger
Facebook – Play a game or Start a Facebook page/group
Foursquare – Download app and check in to any location
Instagram – Download app and Post 5 photos
YouTube – Build a playlist
LinkedIn – Connect with 10 colleagues
Explore possibilities!!
CHANGE HAPPENS … STEP BY
STEP
Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
Notes de l'éditeur
- http://en.wikipedia.org/wiki/File:Internet_map_1024.jpg
- http://www.stayonsearch.com/what-will-the-internet-be-like-in-2025