The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
What Women Want?
1. I'll wager that pen has never been
used to seal a hole in the hull, made
by the tusks of an angry walrus. Nor
has that pen been used to scrawl the
dying words of a seaman as the
sharks ate his legs. Aaaaaargh!
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Customer Reviews from
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2. I've been doing it wrong for years.
Really, I never realised that the
reason for my messy handwriting
was because I was using big, clumsy
man pens unsuited to my delicate
piano hands. My handwriting has
become so much more feminine…
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Customer Reviews from
Amazon.com
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3. For years now I have used classic,
black or blue manly pens. Before this
product, I could see no possible
gender divide in the pen industry but
could not quite understand the
scandalised looks from strangers...
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Customer Reviews from
Amazon.com
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4. I, too, bought these by mistake. I
hurriedly grabbed a set of pens
from the rack at the market, not
paying attention to the
packaging. Now I gotta go out and
find a Hello Kitty coffee mug to
put these pens in.
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Customer Reviews from
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5. My man friend helped me to order
this product as he said it would be
very useful for me, and this morning
it dropped onto my doormat. I was
very disappointed to find that this
isn't a pair of shoes, an oven, or
dishwashing soap…
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Customer Reviews from
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6. I was recently given a box of these as
a gift from my husband, but I have no
idea what to do with them! They're
too thin to make a good rolling pin. I
can't ladle out my soups with them.
And the tiny point doesn't even make
a dent when I try to use one to chop
veggies! I don't get it…
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Customer Reviews from
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7. By jingo, now I've seen everything.
We're all joking about this, naturally (a
woman using a pen - ridiculous!), but
this could have serious implications.
What's next, ladies attending
universities? Pens to encourage
literacy in the lower orders? The
modern world is a mad place indeed.
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Customer Reviews from
Amazon.com
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