SlideShare a Scribd company logo

Fundamentals of advertising v3

•Download as PPT, PDF•
•
R
reebasatish
Business
1 of 26
Welcome to the world of Advertising! Reeba John Satish [email_address]
WHAT IS ADVERTISING?
Advertising is: ,[object Object],[object Object]
PARTS OF AN AD
Parts of an Ad Headline Body copy logo Baseline
Parts of an Ad Lead in Body copy Baseline logo Legal Visual Headline Contact
Body copy Visual Headline Contact logo
Ads
 
 
 
 
Fundamentals of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY ADVERTISE?
Why Advertise? – The purpose of Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The purpose of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The purpose of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW TO ADVERTISE?
Advertising – By category ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHEN TO ADVERTISE?
WHO ADVERTISES?
Who Advertises? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHERE TO ADVERTISE?
Media - a broad classification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Advertising mix Consumers Advertiser Media Advertisement
Thank You

Recommended

Optical Ind.
Optical Ind.Optical Ind.
Optical Ind.
veronica mcgee
 
Five step of positioning plan
Five step of positioning planFive step of positioning plan
Five step of positioning plan
Toshiya Ito
 
segmentation, positioning and targeting
segmentation, positioning and targetingsegmentation, positioning and targeting
segmentation, positioning and targeting
Monika Maciuliene
 
International product and pricing policies: Product standardization & adaptat...
International product and pricing policies: Product standardization & adaptat...International product and pricing policies: Product standardization & adaptat...
International product and pricing policies: Product standardization & adaptat...
viveksangwan007
 
Product Positioning and Lifecycle
Product Positioning and LifecycleProduct Positioning and Lifecycle
Product Positioning and Lifecycle
Mark Curphey
 
Product
ProductProduct
Product
MARKETING 2019
 
Wal-Mart International Marketing Plan Sample
Wal-Mart International Marketing Plan SampleWal-Mart International Marketing Plan Sample
Wal-Mart International Marketing Plan Sample
dissertationprime
 
Functions and types of advertisement
Functions and types of advertisementFunctions and types of advertisement
Functions and types of advertisement
Asnad Ashraf
 

Recommended

Optical Ind.
Optical Ind.Optical Ind.
Optical Ind.
veronica mcgee
 
Five step of positioning plan
Five step of positioning planFive step of positioning plan
Five step of positioning plan
Toshiya Ito
 
segmentation, positioning and targeting
segmentation, positioning and targetingsegmentation, positioning and targeting
segmentation, positioning and targeting
Monika Maciuliene
 
International product and pricing policies: Product standardization & adaptat...
International product and pricing policies: Product standardization & adaptat...International product and pricing policies: Product standardization & adaptat...
International product and pricing policies: Product standardization & adaptat...
viveksangwan007
 
Product Positioning and Lifecycle
Product Positioning and LifecycleProduct Positioning and Lifecycle
Product Positioning and Lifecycle
Mark Curphey
 
Product
ProductProduct
Product
MARKETING 2019
 
Wal-Mart International Marketing Plan Sample
Wal-Mart International Marketing Plan SampleWal-Mart International Marketing Plan Sample
Wal-Mart International Marketing Plan Sample
dissertationprime
 
Functions and types of advertisement
Functions and types of advertisementFunctions and types of advertisement
Functions and types of advertisement
Asnad Ashraf
 
Positioning errors
Positioning errorsPositioning errors
Positioning errors
Baijnath Pandey (Emcee Pandey)
 
Marketing
MarketingMarketing
Marketing
eci
 
What Is Advertising
What Is AdvertisingWhat Is Advertising
What Is Advertising
Ishaan Chawla
 
Stp new
Stp new Stp new
Stp new
Praveen Ojha
 
4 p marketing
4 p marketing4 p marketing
4 p marketing
school from far far away
 
Indusrtial advertising
Indusrtial advertisingIndusrtial advertising
Indusrtial advertising
ArunS304
 
MARKETING-CH7
MARKETING-CH7MARKETING-CH7
MARKETING-CH7
kkjjkevin03
 
Retail Growth Strategies
Retail Growth StrategiesRetail Growth Strategies
Retail Growth Strategies
tarshant009
 
Chapter 18 Managing Mass Communications
Chapter 18 Managing Mass CommunicationsChapter 18 Managing Mass Communications
Chapter 18 Managing Mass Communications
Diarta
 
Bec doms ppt @ global marketing
Bec doms ppt @ global marketing Bec doms ppt @ global marketing
Bec doms ppt @ global marketing
Babasab Patil
 
Lecture 3 Defining marketing and Marketing process 3
Lecture 3 Defining marketing and Marketing process 3Lecture 3 Defining marketing and Marketing process 3
Lecture 3 Defining marketing and Marketing process 3
International Balkan University
 
low cost provider strategy
low cost provider strategy low cost provider strategy
low cost provider strategy
Bhanu Teja
 
Chapter 19 Managing Personal Communications
Chapter 19 Managing Personal CommunicationsChapter 19 Managing Personal Communications
Chapter 19 Managing Personal Communications
Diarta
 
How Branding Impacts Profits
How Branding Impacts ProfitsHow Branding Impacts Profits
How Branding Impacts Profits
Michael Olorunninwo
 
Mmi marketing 3
Mmi marketing 3Mmi marketing 3
Mmi marketing 3
gatecomro
 
Chapter 9 market segmentation, class notes
Chapter 9 market segmentation, class notesChapter 9 market segmentation, class notes
Chapter 9 market segmentation, class notes
varsha nihanth lade
 
Identifying and Analyzing competitors
Identifying and Analyzing competitorsIdentifying and Analyzing competitors
Identifying and Analyzing competitors
Sameer Mathur
 
Ss branding packaging
Ss branding packagingSs branding packaging
Ss branding packaging
CMPCERT
 
Lecture 9 Promotion of products and services
Lecture 9 Promotion of products and servicesLecture 9 Promotion of products and services
Lecture 9 Promotion of products and services
International Balkan University
 
Layouts
LayoutsLayouts
Layouts
Aiden Yeh
 
Print and Outdoor Design ad Layout
Print and Outdoor Design ad LayoutPrint and Outdoor Design ad Layout
Print and Outdoor Design ad Layout
Largest Catholic University
 
Marketing Communication-3 - Integrated MarCom (IMC)
Marketing Communication-3 - Integrated MarCom (IMC)Marketing Communication-3 - Integrated MarCom (IMC)
Marketing Communication-3 - Integrated MarCom (IMC)
www.marketingPlanMODE.com
 

More Related Content

What's hot

Marketing
MarketingMarketing
Marketing
eci
 
Retail Growth Strategies
Retail Growth StrategiesRetail Growth Strategies
Retail Growth Strategies
tarshant009
 
Chapter 18 Managing Mass Communications
Chapter 18 Managing Mass CommunicationsChapter 18 Managing Mass Communications
Chapter 18 Managing Mass Communications
Diarta
 
Chapter 19 Managing Personal Communications
Chapter 19 Managing Personal CommunicationsChapter 19 Managing Personal Communications
Chapter 19 Managing Personal Communications
Diarta
 
Mmi marketing 3
Mmi marketing 3Mmi marketing 3
Mmi marketing 3
gatecomro
 
Chapter 9 market segmentation, class notes
Chapter 9 market segmentation, class notesChapter 9 market segmentation, class notes
Chapter 9 market segmentation, class notes
varsha nihanth lade
 

What's hot (19)

Positioning errors
Positioning errorsPositioning errors
Positioning errors
 
Marketing
MarketingMarketing
Marketing
 
What Is Advertising
What Is AdvertisingWhat Is Advertising
What Is Advertising
 
Stp new
Stp new Stp new
Stp new
 
4 p marketing
4 p marketing4 p marketing
4 p marketing
 
Indusrtial advertising
Indusrtial advertisingIndusrtial advertising
Indusrtial advertising
 
MARKETING-CH7
MARKETING-CH7MARKETING-CH7
MARKETING-CH7
 
Retail Growth Strategies
Retail Growth StrategiesRetail Growth Strategies
Retail Growth Strategies
 
Chapter 18 Managing Mass Communications
Chapter 18 Managing Mass CommunicationsChapter 18 Managing Mass Communications
Chapter 18 Managing Mass Communications
 
Bec doms ppt @ global marketing
Bec doms ppt @ global marketing Bec doms ppt @ global marketing
Bec doms ppt @ global marketing
 
Lecture 3 Defining marketing and Marketing process 3
Lecture 3 Defining marketing and Marketing process 3Lecture 3 Defining marketing and Marketing process 3
Lecture 3 Defining marketing and Marketing process 3
 
low cost provider strategy
low cost provider strategy low cost provider strategy
low cost provider strategy
 
Chapter 19 Managing Personal Communications
Chapter 19 Managing Personal CommunicationsChapter 19 Managing Personal Communications
Chapter 19 Managing Personal Communications
 
How Branding Impacts Profits
How Branding Impacts ProfitsHow Branding Impacts Profits
How Branding Impacts Profits
 
Mmi marketing 3
Mmi marketing 3Mmi marketing 3
Mmi marketing 3
 
Chapter 9 market segmentation, class notes
Chapter 9 market segmentation, class notesChapter 9 market segmentation, class notes
Chapter 9 market segmentation, class notes
 
Identifying and Analyzing competitors
Identifying and Analyzing competitorsIdentifying and Analyzing competitors
Identifying and Analyzing competitors
 
Ss branding packaging
Ss branding packagingSs branding packaging
Ss branding packaging
 
Lecture 9 Promotion of products and services
Lecture 9 Promotion of products and servicesLecture 9 Promotion of products and services
Lecture 9 Promotion of products and services
 

Viewers also liked

Marketing Communication-3 - Integrated MarCom (IMC)
Marketing Communication-3 - Integrated MarCom (IMC)Marketing Communication-3 - Integrated MarCom (IMC)
Marketing Communication-3 - Integrated MarCom (IMC)
www.marketingPlanMODE.com
 
Advertising layout ppt
Advertising layout pptAdvertising layout ppt
Advertising layout ppt
SUNNY18572
 
Creativity in advertising
Creativity in advertising Creativity in advertising
Creativity in advertising
Ali Heydari
 
Creative process in advertising
Creative process in advertisingCreative process in advertising
Creative process in advertising
Anup Thapa
 

Viewers also liked (11)

Layouts
LayoutsLayouts
Layouts
 
Print and Outdoor Design ad Layout
Print and Outdoor Design ad LayoutPrint and Outdoor Design ad Layout
Print and Outdoor Design ad Layout
 
Marketing Communication-3 - Integrated MarCom (IMC)
Marketing Communication-3 - Integrated MarCom (IMC)Marketing Communication-3 - Integrated MarCom (IMC)
Marketing Communication-3 - Integrated MarCom (IMC)
 
Print Advertisement
Print Advertisement Print Advertisement
Print Advertisement
 
Advertising layout ppt
Advertising layout pptAdvertising layout ppt
Advertising layout ppt
 
Elements of a print ad
Elements of a print adElements of a print ad
Elements of a print ad
 
Print Ads
Print AdsPrint Ads
Print Ads
 
Creativity in advertising
Creativity in advertising Creativity in advertising
Creativity in advertising
 
Elements of Advertisements
Elements of AdvertisementsElements of Advertisements
Elements of Advertisements
 
Advertising layout (2)
Advertising layout (2)Advertising layout (2)
Advertising layout (2)
 
Creative process in advertising
Creative process in advertisingCreative process in advertising
Creative process in advertising
 

Similar to Fundamentals of advertising v3

Fundamentals of advertising v3
Fundamentals of advertising v3Fundamentals of advertising v3
Fundamentals of advertising v3
rainbowlink
 
Marketing And Social Media - Central South Manchester Nov. 09
Marketing And Social Media - Central South Manchester Nov. 09Marketing And Social Media - Central South Manchester Nov. 09
Marketing And Social Media - Central South Manchester Nov. 09
JohnKeys
 
Q N Y Marketing
Q N Y MarketingQ N Y Marketing
Q N Y Marketing
agrinbaum
 
Marketing Outsourcing a Unique Concept
Marketing Outsourcing a Unique Concept Marketing Outsourcing a Unique Concept
Marketing Outsourcing a Unique Concept
Sorav Jain
 
Chp 6 Sales Knowledge ppt
Chp 6 Sales Knowledge pptChp 6 Sales Knowledge ppt
Chp 6 Sales Knowledge ppt
swhitman1
 

Similar to Fundamentals of advertising v3 (20)

Fundamentals of advertising v3
Fundamentals of advertising v3Fundamentals of advertising v3
Fundamentals of advertising v3
 
3. Attracting Customers To Your Site - Marketing and Social Networks
3. Attracting Customers To Your Site - Marketing and Social Networks3. Attracting Customers To Your Site - Marketing and Social Networks
3. Attracting Customers To Your Site - Marketing and Social Networks
 
Marketing And Social Media - Central South Manchester Nov. 09
Marketing And Social Media - Central South Manchester Nov. 09Marketing And Social Media - Central South Manchester Nov. 09
Marketing And Social Media - Central South Manchester Nov. 09
 
Attracting Customers To Your Site - Marketing and Social Networks - South Man...
Attracting Customers To Your Site - Marketing and Social Networks - South Man...Attracting Customers To Your Site - Marketing and Social Networks - South Man...
Attracting Customers To Your Site - Marketing and Social Networks - South Man...
 
Q N Y Marketing
Q N Y MarketingQ N Y Marketing
Q N Y Marketing
 
Sm 6
Sm 6Sm 6
Sm 6
 
Marketing Outsourcing a Unique Concept
Marketing Outsourcing a Unique Concept Marketing Outsourcing a Unique Concept
Marketing Outsourcing a Unique Concept
 
Go to Market 101.ppt
Go to Market 101.pptGo to Market 101.ppt
Go to Market 101.ppt
 
Go to Market 101
Go to Market 101Go to Market 101
Go to Market 101
 
Strategic Marketing EBMA 3715 Unit 10 (Chapter 10)
Strategic Marketing EBMA 3715 Unit 10 (Chapter 10) Strategic Marketing EBMA 3715 Unit 10 (Chapter 10)
Strategic Marketing EBMA 3715 Unit 10 (Chapter 10)
 
Marketing
MarketingMarketing
Marketing
 
Advertising
AdvertisingAdvertising
Advertising
 
intro to ad
intro to adintro to ad
intro to ad
 
Presentation Advanced Advertising Procedures
Presentation Advanced Advertising ProceduresPresentation Advanced Advertising Procedures
Presentation Advanced Advertising Procedures
 
test web
test webtest web
test web
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
MBA MM_Unit 3.ppt
MBA MM_Unit 3.pptMBA MM_Unit 3.ppt
MBA MM_Unit 3.ppt
 
HBM Marketing CMD
HBM Marketing CMDHBM Marketing CMD
HBM Marketing CMD
 
Product: Four Ps of Marketin
Product: Four Ps of MarketinProduct: Four Ps of Marketin
Product: Four Ps of Marketin
 
Chp 6 Sales Knowledge ppt
Chp 6 Sales Knowledge pptChp 6 Sales Knowledge ppt
Chp 6 Sales Knowledge ppt
 

Recently uploaded

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Dipal Arora
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
ritikaroy0888
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 

Recently uploaded (20)

Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 

Fundamentals of advertising v3