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NAIOP LinkedIn For Business Slides
- 1. LinkedIn for Business
- 2. What Is LinkedIn? Lead Generation LinkedIn Groups LinkedIn Company Pages + live demo Next Steps 1 2 3 4 5
- 3. What Is LinkedIn? 1
- 4. 3 2 3 4 1 Launched in 2003 120m+ professionals worldwide Professional network Grows at a rate faster than 2 members/second
- 5. 1 1 LinkedIn connects: Customers Businesses Employers College Students & Grads Job Seekers Prospects
- 6. Personal Pages Company Pages Groups Q&A Discussions 5 4 3 2 1
- 7. 37% of LinkedIn users are female 63% of LinkedIn users are male *Pew Research Center
- 8. 36% of Twitter users are male 64% of Twitter users are female *Pew Research Center 37% female 63% male
- 9. LinkedIn by Age *Ignite Social Media
- 10. *Pew Research Center Fully 75% of LinkedIn users have at least a bachelor’s degree or graduate school. The comparable figure for Twitter is 39%.
- 12. Customer Acquisition by Channel
- 13. Customer Acquisition by Channel B2B vs. B2C
- 16. Anybody can join a LinkedIn group!
- 17. *Lab42 81% of LinkedIn users belong to a LinkedIn group.
- 18. Share & Receive
- 19. Discuss
- 20. LinkedIn Company Pages 4
- 21. Does your company have a LinkedIn company page? Over 2 million others do .
- 22. 1 Announce News
- 23. 2 1 Announce News Boost Status
- 24. 3 2 3 1 Announce News Boost Status Count activity
- 25. Overview
- 26. Products
- 27. Content & News
- 28. Live Demo
- 29. Next Steps 5
- 30. 1 2 1 3 2 4 Create a company page. Have your employees link from their LinkedIn profiles. Share the page with your social networks. Network!
- 31. Thank you!
Notes de l'éditeur
- *Pew Research Center's Internet & American Life Project
- *Pew Research Center's Internet & American Life Project
- *Ignite Social Media’s 2011 Social Network Analysis Report
- * Pew Research Center's Internet & American Life Project
- In the last 6 months, LinkedIn ranked #3 in terms of traffic brought to HubSpot from social media channels. It contributed 2,735 new leads and 3 new customers.
- Share your event, product, etc. AND receive feedback!
- Initiate and participate in discussions related to your industry.
- Highlight your company in the news, new hires, new job postings, product updates
- Announce job openings .
- Publicize recent tweets and blog posts.
- Company description, employees, followers
- Introduce products, collect and share recommendations
- Share new content via Twitter and blog. Post stories of your company in the news.