1. Regenia Andrews
Associate Broker, ABR, SRS, SRES, e-PRO,
REOS, Short Sale Specialist
Coldwell Banker
Spinks Brown Durand REALTORS®
706-333-9698
2. Let’s Get Your Home Sold!
• We’ll sell your home...
• for the MOST money,in the SHORTEST
time frame possible,
• with the FEWEST hassles.
•
• If that IS what you WANT,
• You’ve come to the RIGHT PLACE.
3. My Goal:
To provide my customers
the best real estate service available…
Service to cut through the flood of information
to find what’s important.
Service to reduce the time and costly mistakes
that lurk in the home-buying and -selling process.
Service to add value and
exceed the client’s expectations.
Service worth telling others about.
I will sell your home for the highest price, in the
shortest amount of time, with the least amount of
inconvenience to you!
4. My Objectives
•Listen carefully to make sure YOUR objectives
are understood and explain the home selling
process thoroughly
•Discuss agency representation
•Price your home correctly
•Stage your home for sale
•Implement a proven marketing plan
•Make every effort to sell your home promptly
•Generate and follow-up on leads
•Communicate consistently, so you know what to expect
•Network the entire broker population
•Diligently track the closing process on the sale of your home
5. Despite all the technology available now,
the real estate transaction is still an emotional
event and I want to assist you with all aspects
of the process.
Let’s start with a brief history of how the past
transaction process unfolded and explain our
current philosophy.
Then we will show you the new tools and
techniques that help us achieve one of the
best track records in the area.
6. What the Average Agent Does
Marketing Inspections
MLS
Contract
Feedback
Reviewing Negotiating
Title Companies
Lender
Researching
Escrow Company Delivery
Disclosure Reports Finance
Buyers
Home Protection
Showings Appraisals
Property Fulfillment
Advertising Counters
Networking
The real estate process has become complex and specialized…
Too much to handle without planning and organization.
7. I feel sales are smoother and more professional when the
real estate process is organized for the best service.
•Marketing •Buyers
•MLS •Negotiating
Administrative •Researching Sales •Inspections
•Advertising •Networking
•Showing Feedback •Counters
•Property Fulfillment •Contract Review
•Delivery
•Appraisals
•Financing
Closing •Disclosure Reports
•Home Protection
•Title Companies
•Escrow Company
•Lender
8. Pricing Your Property
Determining price is one of the most critical steps in
preparing your home for sale. A well priced home
often sells quickly once it is put on the market.
When your home is priced right from the outset, you
maximize your opportunity of reaching the most
qualified buyers and obtaining top dollar.
9. Tips for Preparing Your Home For Sale
•Tidy up the grounds, porches and garage. Keep
the lawn trimmed and edged. Make sure that
your yard is clean.
•Your front door adds to that first impression – be
sure it is scrubbed or repainted if necessary.
•Wash windows and clean/dust window coverings.
•If any decorating or painting is needed (especially
in the kitchen), do it now! Twenty dollars worth of
paint will make a much larger difference in the
sales price.
•Bathrooms help sell homes. Make this room
sparkle.
10. •Illumination is like a welcome sign. Replace
bulbs and turn on the lights.
•Wash dishes, make beds, put away clothes and
straighten up.
•Keep pets out of the way during showings –
many people are allergic.
•Leave the showing to the salesperson. The
salesperson knows the buyer’s requirements and
can best emphasize the features of your home.
11. •Don’t discuss anything about the sale with a
potential customer. Let your Agent discuss price,
terms, possession and other items concerning
the Sale. Your agent is qualified to bring
negotiations to a favorable conclusion.
•Never apologize for appearance, it either
distracts or accentuates the problem.
•Pack away valuables, store extra furniture,
knick-knacks and medicines.
12. Pretend you are seeing your home
for the first time,
through a buyer’s eyes.
Call me for recommendations on how
to stage the property for presentation
to prospective buyers. That is part of
my expertise.
13. What’s the Guarantee?
The Average Agent MY EASY-EXIT
LISTING
You’re locked in to a What is the biggest fear when you list your
6-month contract. home? You worry about being locked in to a
lengthy listing agreement with a less-than-
competent real estate agent, costing you
valuable time and your home maximum
exposure on the market.
Worry no more. We take the risk out of listing
your home. Here’s how, with our EASY-EXIT
Listing Agreement.
You can cancel your listing at any time!
Youlengthy, bindingyou will not be locked
in to a
relax, knowing
contract!
You receive our unique, high level of
service…so high that we are confident you’ll
be satisfied with the results.
14. What the Internet Offers You
The Average Agent My Dynamic,
Has a static, cookie-cutter Community-Oriented
Web site.
Web Site
•Up-to-date listings
•Numerous pictures of each listing
•Complementary Visual Tour
•Featured listing on realtor.com
•Internet exposure across the
Web on coldwellbanker.com,
gamls.com, regeniaandrews.com
15. How Are Your Potential Buyers Serviced?
The Average Agent My Buyer Instant-
Notification Program
No Buyer Notification.
Right from the start, hundreds of
buyers are notified via e-mail of
your new listing. They receive
information regarding your property
as well as pictures and maps of
your home.
Along with the general public, an e-
mail promotion of your property
goes out to relocation companies,
other agents, and title officers.
16. How I Make a Difference
The Average Agent Marketing Throughout
Markets your home through an Extensive Network
their own single office.
People are measured by the company
they keep. Agents are too.
For this reason we align ourselves with
quality agents all over the country who
operate with different disciplines,
thoughts, techniques, and specialties
to develop a powerful and respected
business.
17. Marketing Your Home to the Public
The Average Agent
Major-Exposure
Simple Advertising: Advertising
•Put up a yard sign. Aggressive advertising plays a prominent
•Put the listing in the MLS role in our marketing of your property. Ads
(Multiple Listing Service). will be customized with your home’s
specific features and placed in the
•Add it to the company’s black appropriate publications.
and white Homes Magazine ad.
•LaGrange Daily News
•Wait for the phone to ring. Oh, and we cover the
•Brochure-box flyers basics too:
• An invaluable Upgraded yard sign
Immediate MLS input
“Sellers Guide”
Ad in the Areas Best
•Internet presence Homes Magazine
•Blast emails to other Incorporation into all
company ads
agents and clients
18. How Your Home Is Presented in Marketing
The Average Agent Full-Color, Maximum-
MLS print-outs for flyers. Exposure Brochures
As your agent, I will design
comprehensive color informational
brochures and flyers available to
potential buyers and their agents.
This “take home” material enhances
the potential buyer’s ability to
remember the special features of
your particular home.
19. Aggressive Marketing to Fellow Agents
The Average Agent Concentrated Focus on
Little marketing to Agent-to-Agent Marketing
other agents.
Each week all area Brokers and
agents are invited to tour homes
listed on the week’s caravan. All
area agents are invited to preview
your home.
20. Recently, on Coldwellbanker.com, an article stated that
Coldwell Banker branded websites have the highest
number of unique visitors among all national real estate
franchise brands in 2011.
At Coldwell Banker Spinks Brown Durand, we take
special strides to optimize your listing’s web exposure.
In today’s technologically-fascinated world, we know
most home searches begin on the internet.
21. You can have the utmost confidence that your property
will reach more buyers than placing an ad in the
newspaper as was done back in the day. With greater
exposure comes increased chances of a quicker sale.
Whether you are
buying or selling, take a quick look at our Visual Tour listings to
Take a look at the article from
www.coldwellbanker.com to see the effectiveness of
going with a CB branded company!
22. You’ve come to the right place!
Let’s get your home sold!
23. Regenia Andrews
A Neighbor Doing Real Estate With Style!
Coldwell Banker Spinks Brown
Durand REALTORS®
706-333-9698
