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Ready  to go shopping ?
What is the ISDR  made of ?
How strongis the influence of the POS ? - SPECIFICALLY PLANNED 56% - 13% GENERALLY PLANNED - 3% SUBSTITUTE - 27% UNPLANNED 44% TOTAL IN-STORE DECISION RATE 36%
Alsoan ‘ISDR’ in Fact ! Substitute  = 3% Planned brand  + other brand bought Unplanned brand Generallyplanned = 13% Popai’s ISDR Unplannedpurchases Unplanned = 27% GROSS ISDR
One step further in Fact !  Planned brand  + brand bought Planned brand  + other brand bought Usual brand Other brand Usual brand Brand  « before » Brand  « in store » Other brand NET ISDR

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What is the ISDR made of

  • 1. Ready to go shopping ?
  • 2. What is the ISDR made of ?
  • 3. How strongis the influence of the POS ? - SPECIFICALLY PLANNED 56% - 13% GENERALLY PLANNED - 3% SUBSTITUTE - 27% UNPLANNED 44% TOTAL IN-STORE DECISION RATE 36%
  • 4. Alsoan ‘ISDR’ in Fact ! Substitute = 3% Planned brand + other brand bought Unplanned brand Generallyplanned = 13% Popai’s ISDR Unplannedpurchases Unplanned = 27% GROSS ISDR
  • 5. One step further in Fact ! Planned brand + brand bought Planned brand + other brand bought Usual brand Other brand Usual brand Brand « before » Brand « in store » Other brand NET ISDR