1. Internships 2.0
Advancing Young People’s Human Capital through a New
Generation of Internships
Innopitch 2013
European Young Innovator of the Year

2. “If young people cannot join the
work force because of the economic
situation and the malfunctioning of
the labour market, this is going to be
a lost potential for the economy and
a lost generation for the society”
László Andor, European Commissioner for
Employment, Social Affairs and Inclusion

3. The Big Idea
Internships 2.0 is a social enterprise with a
European focus committed to advance young
people’s human capital.
We address the structural malfunctioning of the
labour market that causes the “young
professional trap” by developing an innovative
vision of internships.
Our theory of change is to upgrade the
relationship between young professionals and
employers to its version 2.0.

4. The Big Issue: The Young Professional Trap
It starts with a paradox: Young
people entering the job market
face the barrier of being already
expected to hold significant
working experience; the
potential of their human capital
is not valued.
Employers, often reluctant to
invest into costly and demanding
trainings, offer low-paid and
ineffective internships programs.
Thus interns do not acquire
valuable working experience and
the vicious circle continues…
Source: EC, Eurostat, European Youth Forum

5. The Big Issue: The Young Professional Trap
By failing to invest in
young professionals,
employers risk losing
innovative human
capital greatly needed
in the today’s
economy and let the
best talents go
towards far-sighted
competitors.
Not
sufficiently
valued
skill set
Reluctance
to invest in
young
workers
Ineffective
internships
Loss of
Human
Capital

6. What we offer to solve this trap

7. Internships 2.0 for Employers
We offer businesses new ways to attract young
talents and transform their internship
programmes into a strategic investment.
We build their reputation as employers into a
competitive advantage by providing them with
services to advertise & implement high quality
internship programmes and engage with our
unique network of young European
professionals.

8. Internships 2.0 for Young Professionals
We share young people’s vision that first work
experiences are the most important ones. We
empower them through the first community-
driven website combining quality labels and
innovative peer reviews of internship offers,
crowdsourcing-based research and labour
rights advocacy.

9. A Unique Combination of Services
First online
European Interns
community
•Quality internships
offers
•Full information on
employers
• Social events
•Advices and tips
•Network of young
professionals
•Information sharing
Business Services
•Communicate &
attract: Building
corporate reputation
•Identify talents: Easy &
efficient recruitment
•Trainings : How to
implement high
quality internships
•Targeted
advertisement
Rating and label
•Ratings of Employers’
internship
programmes
•Peer to peer reviews
•Labels for employers
•Labels for internship
offers
Advocacy
•Youth labour rights’
promotion
•Representing young
professionals interest
•Network of country
ambassadors
•Advocacy & Research
partnerships
•Producing reports,
We created a comprehensive and innovative human resources web platform
dedicated to the youth. We exploit the full potential of social media to answer
both employers’ needs and young professionals aspirations.

10. First Online European Interns Community
• Access to selected quality internships offers
• Full information on employers internship programmes
(salary, duration, working environment, etc.)
• Community building through organization of activities,
social events and mutual help services
• Advices and tips on how to present an application,
write CVs, make the most of your internship, find offers
that correspond to you
• Database of young professionals profiles
• Contact points and network of university career offices
• Information on youth programmes, grants and
scholarships helping youth to integrate into the labour
market
• Blog and chat dedicated to share peer’s experiences on
internships
FOR
INTERNS
BY
INTERNS

11. Ratings & Labels
Ratings of Employers’ internship programmes
– Based on peer to peer reviews (previous experiences)
– Quality criteria based on research cooperation with
institutions, youth organisations and crowdsourcing
Labels for employers
– “Top quality employer”
Labels for internship offers
– “Looking good” internship
– “1st Experience” internship

12. Business Services
Communicate & attract: Building corporate reputation
– Innovative format of internship offerings
– Appealing company profile
– Personal editorial
– Social media services to engage with Y generation
Identify talents: Easy & efficient recruitment
– Access to young professionals database
– Filter by criteria
– Pre-selection of candidates corresponding to needs
Trainings on how to implement high quality internships
– How to make the most of the Y generation human capital
Targeted advertisement

13. Advocacy
• Youth labour rights’ promotion & awareness raising campaigns
– Social media campaigns
– Organizing conferences & events
– Debate
– Happenings to attract media attention
• Representing young professionals interest at the political level to
obtain legislative upgrading; rating political proposals
• Network of country ambassadors monitoring internships legal
framework and promoting Internships 2.0’s vision
• Advocacy & Research partnerships with think tanks, international
organizations (ILO, OECD) European institutions, trade unions, Youth
NGOs, Students association
• Producing reports, studies and information letters

14. Market Analysis
Size of the European market:
- Around 4 to 5 million young professionals are being offered a traineeship
each year in the EU (Eurostat 2010).
- 19.8 million students are enrolled in tertiary education in the EU with 80 %
of them eventually doing an internship
Competitive advantage:
Many online platforms and career offices provide internship offers. However, at
the European level, there is no organisation specifically focused on internships
offering altogether a community, an innovative quality assessment system,
tailored HR services for the youth and advocacy.
One more unique characteristic of Internships 2.0 is that we are a social
enterprise committed to the social mission of advancing young people’s human
capital.
Case study 1: Online platform for job and internship postings
EuroBrussels.com has over 300,000 visits and around 130,000 unique visitors
per month as well as over 90 000 subscribers to their newsletter.
They charge 960 euros to post a job ad with high visibility, 560 euros for a
standard job ad and also provide a free basic service.

15. Market Analysis
Case Study 2: The potential impact of a high quality internship programme
In 2010 Swedbank launched the ‘Young Jobs’ project using its network of
branches and corporate clients to encourage the creation of trainee positions.
• A website was created where young people could search for new trainee
opportunities while companies can enroll in the project.
• The total number of 3,000 traineeships were created (three-month term).
• Two days of education, as well as five days of tutoring by staff members
ensured the high quality learning content.
Swedbank’s managers evaluated the project as a positive investment:
• 82% said that Young Jobs has actively contributed in strengthening the bank’s
brand.
• 64% answered that they are continuously planning to invite more trainees.
• 26% stated that the project has increased business among current clients.
• 18 % point out that the project has resulted in new clients.
• Of the approximately 400 apprentices within the bank 70% have been offered
some form of employment after their internships.
Source: EC, “Towards a Quality Framework on Traineeships” 2012

16. Action Plan & Funding
What we have already started:
• Building up Internships 2.0’s website
• Market research: Contact with the International
Labour Organisation, European Commission,
European Parliament, Trade Unions, European
Youth NGOs
• Interactive Blog and Crowdsourcing
www.internships20.com
Next 6 months:
During the website’s development:
• Developing training tools
• Marketing campaigns
• Building the community
• Developing Mobile App
• Team living expenses
• Creating a network of partnering firms
• Creating the research partners
Required funding:
20 000 euros
 2000 euros
 5000 euros
 5000 euros
 12000 euros
 20000 euros
Total: 64 000 euros

17. A Dedicated Team of Young Professionals
The community manager,
social media and
advocacy
- Pierre
• MA in European Affairs
from College of Europe
• European Commission
• Confrontation Europe
The business developer
and marketing guy
- Régis
• MSc in Business
Administration from LSE
• Yunus Social Business
Global Initiatives
• European Parliament
The IT 2.0 guy
- Marcello
• Master in Computer
Science
• 5-year-experienced
Web Developer
The researcher and
crowdsourcer
- Dasha
• Master in Law and
Political science
• European club for
Human Resources
• Eden Red Public Affairs

18. “While there are over 2 million unfilled
vacancies in the EU, youth unemployment rate
in Europe reached 23.3 % and is over 55% in
Greece and Spain”
- European Commission, DG Employment,
Social Affairs and Inclusion
"Youth unemployment across the European
Union risks creating a huge loss of human
capital”
- Fabien Zuleeg, chief economist at the
European Policy Centre
Our Potential for Europe

19. “Help us make sure it doesn’t
happen”
- Pierre & Régis
Founders of Internships 2.0
Contact us:
Pierrebosser@internships20.com
Regispradal@internships20.com