The 3 Secrets of Highly Successful Graduates
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The 3 Secrets of Highly Successful Graduates

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Today's graduates don't feel ready for the new world of work. I share three things that successful professionals eventually figure out about their careers. http://www.startupofyou.com

Today's graduates don't feel ready for the new world of work. I share three things that successful professionals eventually figure out about their careers. http://www.startupofyou.com

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  • Very helful for young person as me
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  • Thanks Reid. Great stuff. Minor typo page 63 the word 'do' is repeated
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  • These are salient points that are strategic in our time, to be of great worth to companies, we need this. Thank you for the heads up.
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  • gr8...keep posting
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  • This is greatly informative and gives me lots of thoughts how I need to do for myself.
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  • 1. 3by Reid HoffmanTHE 3 SECRETS OFHIGHLY SUCCESSFULG R A D U A T E S
  • 2. My name isReid Hoffmanand I’m anentrepreneurand investor.Hi!
  • 3. I cofounded LinkedIn in 2003 withthe mission of connecting the world’sprofessionals to make them morePRODUCTIVE and SUCCESSFUL.
  • 4. I’ve heard the CAREER CONCERNSof students around the world...
  • 5. ...from the millions of STUDENTS on LinkedIn...
  • 6. ...to the super youngENTREPRENEURSIve invested in...BRIAN CHESKY
  • 7. ...to the student leaders who readmy book THE START-UP OF YOU.
  • 8. And I’ve noticed a COMMON career concern...
  • 9. THEY DON’T FEEL READY.
  • 10. College is supposed to prepare youfor SURVIVING and THRIVINGin the world of work.
  • 11. But the world of work has CHANGED.
  • 12. Stable career paths are DISAPPEARING.
  • 13. COMPETITION can come from anywhere.
  • 14. And the worldcontinues toCHANGE at arelentless pace.
  • 15. If you are graduating, you may feel ANXIOUS.
  • 16. I want you to know THAT’S OKAY.
  • 17. That UNCERTAINTY you feel right nowabout your future—it won’t ever go away.
  • 18. In an ever-changing world, managingyour career is a LIFELONG PROCESS.
  • 19. When I graduated from undergrad...ME
  • 20. I thought I knew what I wanted to do.
  • 21. I was WRONG.
  • 22. I could NOThave predictedmy career path.
  • 23. It even took me 15 YEARS to realizewhat I was doing had a name...
  • 24. E N T R E P R E N E U R S H I P
  • 25. Along the way, Ive developed an eyefor the patterns of SUCCESS and FAILURE.
  • 26. And there are at least THREE THINGSthat successful professionals eventuallyfigure out about their careers.
  • 27. You WON’T find themin any of your textbooks.
  • 28. And your school DOESN’T teach them.
  • 29. And I’m sure you’d rather NOTwait 15 years to discover them.
  • 30. I want to share them with you today.
  • 31. 31. Competition2. Networks3. Risk
  • 32. "How do I bring my DIFFERENTINTERESTS together into a career?"
  • 33. "What should I do ifI DON’T KNOW what I like?"
  • 34. "How do I choose betweenso many DIFFERENT PASSIONS?"
  • 35. All of these are variations ofthe CLASSIC CAREER QUESTION...
  • 36. "What should I DOwith my life?"
  • 37. But these are theWRONGquestions to ask.
  • 38. Among other things,these questionsfocus the attention onYOUinstead of the most important factor...
  • 39. E V E R Y O N E E L S E
  • 40. Many people WANT your dream job.
  • 41. For anything desirable, theres COMPETITION.
  • 42. To beat the competition,you need to develop aCOMPETITIVEADVANTAGE
  • 43. But what is amade of?COMPETITIVEADVANTAGE
  • 44. ASSETSASPIRATIONSMARKET REALITIES
  • 45. Your ASSETS are what youhave going for you now.
  • 46. Your ASPIRATIONS are where youmight like to go in the future.
  • 47. And theMARKET REALITIESare what people willactually pay you for.
  • 48. The best career has you pursuingworthy ASPIRATIONS, using your ASSETS,while navigating the MARKET REALITIES.
  • 49. Another CLASSIC QUESTIONyou may struggle with...
  • 50. "How do I make aPOSITIVE DIFFERENCEin the world?"
  • 51. You may think that you,as a RECENT GRADUATE withLIMITED WORK EXPERIENCE,don’t have much to offer.
  • 52. In fact, yourEXISTING ASSETShave value, too.
  • 53. You’ll be surprisedhow valuable yourexisting skills andconnections areto those whoDON’T HAVE THEM.
  • 54. Just ask others: “HOW CAN I HELP?”
  • 55. Youll learn to understandwhat OTHER PEOPLE’S NEEDS are.
  • 56. Fulfill needs. Solve problems.And you CHANGE THE WORLD.
  • 57. 31. Competition2. Networks3. Risk
  • 58. In college, you had dorms,student organizations,classes...
  • 59. Building relationships was EASY.
  • 60. But in the real world, you have to learnto PROACTIVELY build your network.
  • 61. Relationships matter because every jobboils down to interacting with PEOPLE.
  • 62. PEOPLE controlresources, opportunities, and information.
  • 63. Opportunities do DO NOT FLOAT like clouds in the sky.
  • 64. Theyre attached to PEOPLE.
  • 65. If youre looking for anOPPORTUNITY, youre reallylooking for a PERSON.
  • 66. The people you spend time with shapeWHO YOU ARE and WHO YOU BECOME.
  • 67. The fastest way to change yourselfis to hang out with people who areALREADY THE WAY YOU WANT TO BE.
  • 68. The best way to meet new people isvia THE PEOPLE YOU ALREADY KNOW.
  • 69. You may not think you know THE RIGHT PEOPLE.
  • 70. Your existing network isBIGGERthan you think.
  • 71. If you’re connected to a couplehundred people on LinkedIn,you’re actually at the center of a networkMORE THAN 2 MILLION PEOPLE STRONG.
  • 72. In other words,it’s likely thatSOMEONE YOUALREADY KNOWknows someonewho could help you.
  • 73. This is thePOWERof the extended network.
  • 74. 31. Competition2. Networks3. Risk
  • 75. Our education system penalizesstudents for MAKING MISTAKES.
  • 76. But in the real world, you dont knowwhat the best plan is until you
  • 77. And making mistakesis part of thatLEARNING PROCESS.
  • 78. Learn by DOING.
  • 79. Not sure if you can break into thepharmaceutical industry?
  • 80. Spend six months interningat Pfizer making connectionsand SEE WHAT HAPPENS.
  • 81. Curious whetherMARKETING or PRODUCT DEVELOPMENTis a better fit thanwhat you currently do?
  • 82. If you work in a company where thosefunctions exist, offer to HELP OUT for free.
  • 83. That’s exactly WHAT I DID at Apple,my first job after grad school.
  • 84. Whatever the situation,ACTIONS, not plans,generate useful lessons.
  • 85. ACTIONS help youdiscover where youwant to go andhow to get there.
  • 86. In college, the MOST SUCCESSFUL STUDENTSmake the FEWEST MISTAKES.
  • 87. But the MOST SUCCESSFUL PROFESSIONALSlearn to take INTELLIGENT RISKS.
  • 88. You may assume that youget career stability byMINIMIZING RISK.
  • 89. Ironically, in a changing world,PLAYING IT SAFE is one of theriskiest things you can do.
  • 90. Rather than avoid risk,TAKE INTELLIGENT RISKS.It will give you a competitive edge.
  • 91. For example, do not dismissjobs that PAY LESS IN CASH butoffer TREMENDOUS LEARNING.
  • 92. Prioritize plans that offer the best chanceat LEARNING about yourself and the world.
  • 93. Do not dismiss a career pathjust because you keep hearingHOW RISKY IT IS.
  • 94. It probably isn’t as risky as most believe,which means there’s LESS COMPETITIONfor landing the opportunity.
  • 95. In these opportunities,the WORST-CASE SCENARIOtends to be survivable.
  • 96. When the worst casemeans getting fired,losing a little bit oftime or money,or experiencingsome discomfort,IT IS A RISK YOU SHOULDBE WILLING TO TAKE.
  • 97. If the worst-case scenario is the serioustarnishing of your reputation, loss of all youreconomic assets, or something otherwisecareer-ending, DON’T ACCEPT THAT RISK.
  • 98. There will always beUNCERTAINTYabout careeropportunitiesand risks.
  • 99. The best opportunities are frequently theones with the MOST QUESTION MARKS.
  • 100. When it’s not clear how something will play out,many people AVOID IT ALTOGETHER.
  • 101. Take intelligent risks and you will findTHE OPPORTUNITIES THAT OTHERS MISS.
  • 102. So, CONGRATULATIONS on the hard workyou’ve put into your education thus far,but your learning has just begun.
  • 103. Graduation is NOT the end of learning.
  • 104. We are all WORKS-IN-PROGRESS.
  • 105. Each day presents an opportunity toLEARN MORE, DO MORE, BE MOREin our lives and careers.
  • 106. In the world of work,EVERY DAY IS EXAM DAY.
  • 107. If you’re not GROWING,you’re CONTRACTING.
  • 108. If you’re not moving FORWARD,you’re moving BACKWARD.
  • 109. Develop yourCOMPETITIVEADVANTAGE.
  • 110. Build yourNETWORK.
  • 111. And takeINTELLIGENTRISKS.
  • 112. If not now, when?
  • 113. READTHE BOOKAND TRANSFORMYOUR CAREERClick HereTO LEARN MORE