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Become a hybrid.

                       by: Reinier Ladan   Usevine




vrijdag 24 juni 2011
multidisciplinary




vrijdag 24 juni 2011
Reinier Ladan




vrijdag 24 juni 2011
@reinier




vrijdag 24 juni 2011
Usevine

vrijdag 24 juni 2011
vrijdag 24 juni 2011
vrijdag 24 juni 2011
vrijdag 24 juni 2011
Awesome week




vrijdag 24 juni 2011
vrijdag 24 juni 2011
http://screenshotapp.com



vrijdag 24 juni 2011
Hybrids



vrijdag 24 juni 2011
What?




vrijdag 24 juni 2011
What?




vrijdag 24 juni 2011
What?




vrijdag 24 juni 2011
What?




                       Meet a more modest
                       version of a hybrid.




vrijdag 24 juni 2011
What?




                       Me.




vrijdag 24 juni 2011
What?




                       2000




vrijdag 24 juni 2011
What?




                       2004




vrijdag 24 juni 2011
What?




                       2008




vrijdag 24 juni 2011
What?




                       Design.



vrijdag 24 juni 2011
What?




                       Design is a means
                          to an end.




vrijdag 24 juni 2011
What?




                       It’s problem solving.




vrijdag 24 juni 2011
What?




                               Design
                                  ≠
                       working with Photoshop



vrijdag 24 juni 2011
What?




                       Graphic design




vrijdag 24 juni 2011
What?




                                            Graphic design




                       Interaction design



vrijdag 24 juni 2011
What?




                                                         Graphic design




                                    Interaction design




                       Human-centered design




vrijdag 24 juni 2011
What?




                                                              Graphic design




                                         Interaction design




                            Human-centered design




                       Design

               Solutions to human problems                                                  Art
               All about measurable objectives




                                                                         The expression of the artist
                                                                         All about taste
vrijdag 24 juni 2011
What?




                       Human centered design is
                           about the user.




vrijdag 24 juni 2011
What?




                              example

                       Unintentional design.




vrijdag 24 juni 2011
What?




vrijdag 24 juni 2011
What?




vrijdag 24 juni 2011
What?




                             example

                       Intentional design.




vrijdag 24 juni 2011
What?




vrijdag 24 juni 2011
What?




vrijdag 24 juni 2011
What?




vrijdag 24 juni 2011
Hybrid purpose.

                       Why should I become a hybrid?



vrijdag 24 juni 2011
Why?                                   1.




                       Understanding the design
                          you’re building and
                        communicating about it.



vrijdag 24 juni 2011
Why?                                    2.




                        Start-ups, one-person
                        businesses and small
                       companies benefit from
                       multidisciplinary people.



vrijdag 24 juni 2011
Why?                               3.




                       Prototyping is king.




vrijdag 24 juni 2011
Why?                                 4.




                       Let’s make open-source
                        software more usable.
                             Pretty please.




vrijdag 24 juni 2011
Why?                                 5.




                           Basic design
                       principles aren’t that
                        hard, so why not?



vrijdag 24 juni 2011
Design thinking 101

                       How can I become a hybrid?



vrijdag 24 juni 2011
How?


                       "Design thinking is a
                    methodology for practical,
                       creative resolution of
                     problems or issues that
                   looks for an improved future
                              result."

                                  Could be anyone - Wikipedia

vrijdag 24 juni 2011
How?




                       Start with something and
                          keep improving it.




vrijdag 24 juni 2011
How?




                       1. De ne



vrijdag 24 juni 2011
How?                           1. De ne




                       Define by researching
                       what it is that you’re
                         going to create



vrijdag 24 juni 2011
How?                              1. De ne




                       Keep the questions rolling.




vrijdag 24 juni 2011
How?                                     1. De ne




                       What is the problem we’re trying to
                                     solve?




vrijdag 24 juni 2011
How?                         1. De ne




                       Who is it for?




vrijdag 24 juni 2011
How?                                   1. De ne




                       Where are they going to use it?




vrijdag 24 juni 2011
How?                                1. De ne




                       What do they use now?




vrijdag 24 juni 2011
How?                          1. De ne




                       Define the user.




vrijdag 24 juni 2011
How?                          1. De ne




                       Write personas.




vrijdag 24 juni 2011
How?                           1. De ne




                        Get in touch with the
                       marketing department.




vrijdag 24 juni 2011
How?                              1. De ne




                             In some cases
                       Make yourself the user.




vrijdag 24 juni 2011
How?                                       1. De ne




                       If there isn’t a clear target group
                            Pick someone.




vrijdag 24 juni 2011
How?        1. De ne




vrijdag 24 juni 2011
How?        1. De ne




vrijdag 24 juni 2011
How?        1. De ne




vrijdag 24 juni 2011
How?                      1. De ne




                       Interviews.




vrijdag 24 juni 2011
How?                            1. De ne




                       Find out what people do,
                          not what they want.




vrijdag 24 juni 2011
How?                         1. De ne




                       Define the problem(s).




vrijdag 24 juni 2011
How?                           1. De ne




                       Write scenarios.




vrijdag 24 juni 2011
How?                            1. De ne




                       What is it that you are
                         trying to solve?




vrijdag 24 juni 2011
How?                         1. De ne




                       What's the context?




vrijdag 24 juni 2011
How?                          1. De ne




                        Pleasing everyone
                                ==
                       Sucking at everything



vrijdag 24 juni 2011
How?        1. De ne




vrijdag 24 juni 2011
How?                         1. De ne




                  Only design something that
                  is both useful and usable in
                       the given context.



vrijdag 24 juni 2011
How?        1. De ne




vrijdag 24 juni 2011
How?                         1. De ne




                   Check out the competition.




vrijdag 24 juni 2011
How?                                 1. De ne




                       example: design a news website




vrijdag 24 juni 2011
How?        1. De ne




vrijdag 24 juni 2011
How?




                       2. Create



vrijdag 24 juni 2011
How?                              2. Create


     sketch                     sketch
                                             sketch
                       sketch       sketch
                                sketch    sketch
                sketch
                                       sketch
                    sketch
                                  sketch
             sketch
                                      sketch
                           sketch              sketch
vrijdag 24 juni 2011
How?        2. Create




vrijdag 24 juni 2011
How?                     2. Create




                       Wireframe.




vrijdag 24 juni 2011
How?        2. Create




vrijdag 24 juni 2011
How?                                     2. Create




                             Photoshop.
                       Or something that does the same




vrijdag 24 juni 2011
How?        2. Create




vrijdag 24 juni 2011
How?                           2. Create




                          Rule of thumb
                 Sketching is about quantity.
                 Photoshop is about quality.



vrijdag 24 juni 2011
How?                         2. Create




                       Built a prototype.




vrijdag 24 juni 2011
How?        2. Create




vrijdag 24 juni 2011
How?                          2. Create




                       Some other tips




vrijdag 24 juni 2011
How?                          2. Create




                       Form follows function




vrijdag 24 juni 2011
How?                                                     2. Create
                           80



                           60
          Adoptationrate




                           40



                           20



                            0
                                1     2       3       4        5   6        7
                                                     Time

                           Beautiful style, shitty usability

vrijdag 24 juni 2011
How?                                            2. Create
                        400



                        300
       Adoptationrate




                        200



                        100



                          0
                              1   2     3      4      5      6        7
                                              Time

                        Meh style, awesome usability and usefulness

vrijdag 24 juni 2011
How?                         2. Create




                       Use design patterns




vrijdag 24 juni 2011
How?        2. Create




vrijdag 24 juni 2011
How?        2. Create




vrijdag 24 juni 2011
How?        2. Create




vrijdag 24 juni 2011
How?                             2. Create




                       Inspiration is overrated.




vrijdag 24 juni 2011
How?




                       3. Observe.



vrijdag 24 juni 2011
How?                       3. Observe




                       Why observe?




vrijdag 24 juni 2011
How?                           3. Observe




                       People are irrational.




vrijdag 24 juni 2011
How?                             3. Observe

                       Example from Predictably
                        Irrational by Dan Ariely.




vrijdag 24 juni 2011
Economist.com               Print & web
                        subscription               subscription
                              $59                     $125
                       One year subscription    One year subscription
                        to economist.com,       to the print edition
                         includes online         of The Economist and
                       access to all articles   online access to all
                       from The Economist           articles from The
                            since 1997          Economist since 1997




vrijdag 24 juni 2011
Economist.com               Print & web
                        subscription               subscription
                              $59                     $125
                       One year subscription    One year subscription
                        to economist.com,       to the print edition
                         includes online         of The Economist and
                       access to all articles   online access to all
                       from The Economist           articles from The
                            since 1997          Economist since 1997




                              68%                      32%
vrijdag 24 juni 2011
Economist.com                Print                Print & web
             subscription             subscription            subscription
                       $59               $125                    $125
          One year subscription    One year subscription   One year subscription
           to economist.com,       to the print edition    to the print edition
            includes online           of The Economist      of The Economist and
          access to all articles                           online access to all
          from The Economist                                   articles from The
               since 1997                                  Economist since 1997




                                        Added
vrijdag 24 juni 2011
Economist.com                Print                Print & web
             subscription             subscription            subscription
                       $59               $125                    $125
          One year subscription    One year subscription   One year subscription
           to economist.com,       to the print edition    to the print edition
            includes online           of The Economist      of The Economist and
          access to all articles                           online access to all
          from The Economist                                   articles from The
               since 1997                                  Economist since 1997




               68% 16%                     0%                32% 84%
vrijdag 24 juni 2011
How?                           3. Observe




                       Usability testing makes
                         sense now right?




vrijdag 24 juni 2011
How?        3. Observe




vrijdag 24 juni 2011
How?




                       4. Go to (1) and repeat.




vrijdag 24 juni 2011
How?



                       Define → Create → Observe

                               Repeat

                       That’s design thinking.


vrijdag 24 juni 2011
"Design is too important to
                          be left to designers"
                                        Tim Brown - IDEO




vrijdag 24 juni 2011
vrijdag 24 juni 2011
Thank you!

                               Reinier Ladan
                                 @reinier

                       This program was brought to you by:

                                      Usevine
                             http://usevine.nl


vrijdag 24 juni 2011

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Become a designer/developer Hybrid @ Devhaag june 24th, 2011

  • 1. Become a hybrid. by: Reinier Ladan Usevine vrijdag 24 juni 2011
  • 16. What? Meet a more modest version of a hybrid. vrijdag 24 juni 2011
  • 17. What? Me. vrijdag 24 juni 2011
  • 18. What? 2000 vrijdag 24 juni 2011
  • 19. What? 2004 vrijdag 24 juni 2011
  • 20. What? 2008 vrijdag 24 juni 2011
  • 21. What? Design. vrijdag 24 juni 2011
  • 22. What? Design is a means to an end. vrijdag 24 juni 2011
  • 23. What? It’s problem solving. vrijdag 24 juni 2011
  • 24. What? Design ≠ working with Photoshop vrijdag 24 juni 2011
  • 25. What? Graphic design vrijdag 24 juni 2011
  • 26. What? Graphic design Interaction design vrijdag 24 juni 2011
  • 27. What? Graphic design Interaction design Human-centered design vrijdag 24 juni 2011
  • 28. What? Graphic design Interaction design Human-centered design Design Solutions to human problems Art All about measurable objectives The expression of the artist All about taste vrijdag 24 juni 2011
  • 29. What? Human centered design is about the user. vrijdag 24 juni 2011
  • 30. What? example Unintentional design. vrijdag 24 juni 2011
  • 33. What? example Intentional design. vrijdag 24 juni 2011
  • 37. Hybrid purpose. Why should I become a hybrid? vrijdag 24 juni 2011
  • 38. Why? 1. Understanding the design you’re building and communicating about it. vrijdag 24 juni 2011
  • 39. Why? 2. Start-ups, one-person businesses and small companies benefit from multidisciplinary people. vrijdag 24 juni 2011
  • 40. Why? 3. Prototyping is king. vrijdag 24 juni 2011
  • 41. Why? 4. Let’s make open-source software more usable. Pretty please. vrijdag 24 juni 2011
  • 42. Why? 5. Basic design principles aren’t that hard, so why not? vrijdag 24 juni 2011
  • 43. Design thinking 101 How can I become a hybrid? vrijdag 24 juni 2011
  • 44. How? "Design thinking is a methodology for practical, creative resolution of problems or issues that looks for an improved future result." Could be anyone - Wikipedia vrijdag 24 juni 2011
  • 45. How? Start with something and keep improving it. vrijdag 24 juni 2011
  • 46. How? 1. De ne vrijdag 24 juni 2011
  • 47. How? 1. De ne Define by researching what it is that you’re going to create vrijdag 24 juni 2011
  • 48. How? 1. De ne Keep the questions rolling. vrijdag 24 juni 2011
  • 49. How? 1. De ne What is the problem we’re trying to solve? vrijdag 24 juni 2011
  • 50. How? 1. De ne Who is it for? vrijdag 24 juni 2011
  • 51. How? 1. De ne Where are they going to use it? vrijdag 24 juni 2011
  • 52. How? 1. De ne What do they use now? vrijdag 24 juni 2011
  • 53. How? 1. De ne Define the user. vrijdag 24 juni 2011
  • 54. How? 1. De ne Write personas. vrijdag 24 juni 2011
  • 55. How? 1. De ne Get in touch with the marketing department. vrijdag 24 juni 2011
  • 56. How? 1. De ne In some cases Make yourself the user. vrijdag 24 juni 2011
  • 57. How? 1. De ne If there isn’t a clear target group Pick someone. vrijdag 24 juni 2011
  • 58. How? 1. De ne vrijdag 24 juni 2011
  • 59. How? 1. De ne vrijdag 24 juni 2011
  • 60. How? 1. De ne vrijdag 24 juni 2011
  • 61. How? 1. De ne Interviews. vrijdag 24 juni 2011
  • 62. How? 1. De ne Find out what people do, not what they want. vrijdag 24 juni 2011
  • 63. How? 1. De ne Define the problem(s). vrijdag 24 juni 2011
  • 64. How? 1. De ne Write scenarios. vrijdag 24 juni 2011
  • 65. How? 1. De ne What is it that you are trying to solve? vrijdag 24 juni 2011
  • 66. How? 1. De ne What's the context? vrijdag 24 juni 2011
  • 67. How? 1. De ne Pleasing everyone == Sucking at everything vrijdag 24 juni 2011
  • 68. How? 1. De ne vrijdag 24 juni 2011
  • 69. How? 1. De ne Only design something that is both useful and usable in the given context. vrijdag 24 juni 2011
  • 70. How? 1. De ne vrijdag 24 juni 2011
  • 71. How? 1. De ne Check out the competition. vrijdag 24 juni 2011
  • 72. How? 1. De ne example: design a news website vrijdag 24 juni 2011
  • 73. How? 1. De ne vrijdag 24 juni 2011
  • 74. How? 2. Create vrijdag 24 juni 2011
  • 75. How? 2. Create sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch vrijdag 24 juni 2011
  • 76. How? 2. Create vrijdag 24 juni 2011
  • 77. How? 2. Create Wireframe. vrijdag 24 juni 2011
  • 78. How? 2. Create vrijdag 24 juni 2011
  • 79. How? 2. Create Photoshop. Or something that does the same vrijdag 24 juni 2011
  • 80. How? 2. Create vrijdag 24 juni 2011
  • 81. How? 2. Create Rule of thumb Sketching is about quantity. Photoshop is about quality. vrijdag 24 juni 2011
  • 82. How? 2. Create Built a prototype. vrijdag 24 juni 2011
  • 83. How? 2. Create vrijdag 24 juni 2011
  • 84. How? 2. Create Some other tips vrijdag 24 juni 2011
  • 85. How? 2. Create Form follows function vrijdag 24 juni 2011
  • 86. How? 2. Create 80 60 Adoptationrate 40 20 0 1 2 3 4 5 6 7 Time Beautiful style, shitty usability vrijdag 24 juni 2011
  • 87. How? 2. Create 400 300 Adoptationrate 200 100 0 1 2 3 4 5 6 7 Time Meh style, awesome usability and usefulness vrijdag 24 juni 2011
  • 88. How? 2. Create Use design patterns vrijdag 24 juni 2011
  • 89. How? 2. Create vrijdag 24 juni 2011
  • 90. How? 2. Create vrijdag 24 juni 2011
  • 91. How? 2. Create vrijdag 24 juni 2011
  • 92. How? 2. Create Inspiration is overrated. vrijdag 24 juni 2011
  • 93. How? 3. Observe. vrijdag 24 juni 2011
  • 94. How? 3. Observe Why observe? vrijdag 24 juni 2011
  • 95. How? 3. Observe People are irrational. vrijdag 24 juni 2011
  • 96. How? 3. Observe Example from Predictably Irrational by Dan Ariely. vrijdag 24 juni 2011
  • 97. Economist.com Print & web subscription subscription $59 $125 One year subscription One year subscription to economist.com, to the print edition includes online of The Economist and access to all articles online access to all from The Economist articles from The since 1997 Economist since 1997 vrijdag 24 juni 2011
  • 98. Economist.com Print & web subscription subscription $59 $125 One year subscription One year subscription to economist.com, to the print edition includes online of The Economist and access to all articles online access to all from The Economist articles from The since 1997 Economist since 1997 68% 32% vrijdag 24 juni 2011
  • 99. Economist.com Print Print & web subscription subscription subscription $59 $125 $125 One year subscription One year subscription One year subscription to economist.com, to the print edition to the print edition includes online of The Economist of The Economist and access to all articles online access to all from The Economist articles from The since 1997 Economist since 1997 Added vrijdag 24 juni 2011
  • 100. Economist.com Print Print & web subscription subscription subscription $59 $125 $125 One year subscription One year subscription One year subscription to economist.com, to the print edition to the print edition includes online of The Economist of The Economist and access to all articles online access to all from The Economist articles from The since 1997 Economist since 1997 68% 16% 0% 32% 84% vrijdag 24 juni 2011
  • 101. How? 3. Observe Usability testing makes sense now right? vrijdag 24 juni 2011
  • 102. How? 3. Observe vrijdag 24 juni 2011
  • 103. How? 4. Go to (1) and repeat. vrijdag 24 juni 2011
  • 104. How? Define → Create → Observe Repeat That’s design thinking. vrijdag 24 juni 2011
  • 105. "Design is too important to be left to designers" Tim Brown - IDEO vrijdag 24 juni 2011
  • 107. Thank you! Reinier Ladan @reinier This program was brought to you by: Usevine http://usevine.nl vrijdag 24 juni 2011