The document discusses becoming a hybrid or multidisciplinary professional by learning design skills. It argues that design is about solving problems, not just visual design tools. It encourages understanding user needs through research and testing. The document provides tips for becoming a hybrid, including starting with something simple and improving it through an iterative process of defining a problem, creating solutions, observing user feedback, and repeating.
28. What?
Graphic design
Interaction design
Human-centered design
Design
Solutions to human problems Art
All about measurable objectives
The expression of the artist
All about taste
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29. What?
Human centered design is
about the user.
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30. What?
example
Unintentional design.
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44. How?
"Design thinking is a
methodology for practical,
creative resolution of
problems or issues that
looks for an improved future
result."
Could be anyone - Wikipedia
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45. How?
Start with something and
keep improving it.
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94. How? 3. Observe
Why observe?
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95. How? 3. Observe
People are irrational.
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96. How? 3. Observe
Example from Predictably
Irrational by Dan Ariely.
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97. Economist.com Print & web
subscription subscription
$59 $125
One year subscription One year subscription
to economist.com, to the print edition
includes online of The Economist and
access to all articles online access to all
from The Economist articles from The
since 1997 Economist since 1997
vrijdag 24 juni 2011
98. Economist.com Print & web
subscription subscription
$59 $125
One year subscription One year subscription
to economist.com, to the print edition
includes online of The Economist and
access to all articles online access to all
from The Economist articles from The
since 1997 Economist since 1997
68% 32%
vrijdag 24 juni 2011
99. Economist.com Print Print & web
subscription subscription subscription
$59 $125 $125
One year subscription One year subscription One year subscription
to economist.com, to the print edition to the print edition
includes online of The Economist of The Economist and
access to all articles online access to all
from The Economist articles from The
since 1997 Economist since 1997
Added
vrijdag 24 juni 2011
100. Economist.com Print Print & web
subscription subscription subscription
$59 $125 $125
One year subscription One year subscription One year subscription
to economist.com, to the print edition to the print edition
includes online of The Economist of The Economist and
access to all articles online access to all
from The Economist articles from The
since 1997 Economist since 1997
68% 16% 0% 32% 84%
vrijdag 24 juni 2011
101. How? 3. Observe
Usability testing makes
sense now right?
vrijdag 24 juni 2011