Strategies and ideas to make your social network presence drive your brand's marketing and strategic objectives © 2010 Educational Marketing Group, Inc. All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc

1. facebook.com/emgonline :: twitter.com/emgonline :: youtube.com/emgvideos :: brandmanagersnotebook.wordpress.com 5 steps to turning facebook into an amazing marketing tool

2. X-er. 176. Selective friender. Prefer sharing to social games. Facebook. LinkedIn. Twitter. Mobile uploads. Favorite thing: friends found, friends made, friends kept. inekecaycedo twitter.com/javasea80

3. Ardent music lover/maker Got love for social Lazy shaver (but not today!) Use LinkedIn more in 2010 Fruit is ripe and ready to be picked in higher ed stephen biernacki twitter.com/halogoggles

4. session profile social networking milieu social networking strategy five ways to step it up

5. milieu landscape, trends, characteristics

6. the question

7. landscape }

8. landscape

9. 2010 trending... more and more social media policies sharing ≠ email organizations up use of social spaces mobile feeds social addictions more ability to control the stream

10. 2010 trending... in the moment location, location, location augmented reality content curation clouds convergence mobile payments privacy scarcity

11. social marketing people most trust someone like themselves conversation vs. sales pitch casual, personal, indirect

12. social marketing brand loyalty / equity better customer data mining feedback channel increased enrollment / donations

13. strategy map, manage, feed

14. map create a social network map of your brand inventory individuals, units, and groups note effectiveness, messaging, number of fans/followers scan for connections and congruencies pay attention to who’s listening facebook social graph application

15. mapsocial network presence © Educational Marketing Group, Inc.

16. mapfacebook brand-map example

17. manage match audience to content and distribution outlets target passions not demographics develop nomenclature create policies & guidelines

18. manageaudiences: passion/interest-based content prospects first-year business communications returning music online transferring research out-of-state living in england alumni living on campus teachers commuting old school greeks on-campus students online outdoorsy faculty-staff © Educational Marketing Group, Inc. commuters sports fans public

19. managesocial network brand nomenclature example © Educational Marketing Group, Inc.

20. managecreate policies & guidelines sample guidelines author: itbusiness edge

21. managecreate policies & guidelines

22. feed create content videos applications images icons templates develop strategies offer ideas provide training monitor & provide feedback

23. five ways to step it up

24. be personal

25. zone play

26. converse

27. engage

28. diversify

29. thank you recap cloud :: be strategic, map, manage, feed, be personal, play the zone, converse, engage, diversify

30. converse with us @ socially :: brandmanagersnotebook.wordpress.com twitter.com/EMGonline youtube.com/EMGVideos facebook.com officially :: 303.743.8298 emgteam@emgonline.com 18690 E. Plaza Drive, Suite 101 Parker, CO 80134 emgonline.com