15. cinat
ing Fascinating Facts (FF)
Fas
fact / Did you know that Did you know
that
To the consumer (press) To the business
• Include FF in the website • FF on the website in the
content, linked to a FF business focus
database • Special marketing CyL-
• Special FF attention in the brochure/DVD including
press articles how to use FF
• FF button on the website • FF in the garden centre
digital newsletter