Internet commoditises all knowledge. To stand out from (the wisdom of) the crowds, the next manager needs to learn how to organise and manage differently. This is my presentation on #Next10 in Berlin and #commonline. Comments and suggestions are welcome via twitter @renejansen

1. Stand out from
(the wisdom of) the crowd
How social media impacts organisations
(and the Winkwaves Kenniscafé perspective for change)
Dr. René M. Jansen - rene@winkwaves.com

2. The broad impact of social media
ic
Transformation of
g
te
organisation
ra
St
“boeien en binden”
Communities
Communication
l
na
Medium, a tool
io
at
er
l levels
Social Media impa cts society and organisations on al
Op

3. The impact of social media on organisations
Economic Identity Knowledge & Innovation
Perspective Perspective Perspective
The Perspective of Change

4. Democratising impact social media:
Organise without organisations
Kevin
Sywert
van Lienden
Lower Barrier to entry
”
Start and impact without m oney or other “base of power

5. Economic raison d’etre
Bank
if
Economic view: The Firm has an economic raison d’etre
gain from economies of scale
they have lower transaction costs and
to five years....
Expected live time Fort une 500 down from fifty
De loitte Center of the Edge:
Inspired by Coase, Williamson, Clay Shirky and getitdone.org

6. Reaching the limits of business process modelling and
economies of scale?

7. Identity perspective on organisations and their products
ves
innova tion platform to make themsel
Delo itte employees used an internal sed”, so
wev er, it “had to be Microsoft ba
heard: we want an iPhone! Ho peria...
the “m ost comparable” phone, the X
their ICT department choose
Deloitte quote from “open innovation” wokrshop Jaarbeurs Utrecht 2009

8. You might own the trademark, you don’t own the brand...
ct,
ur co mpetitors is not in the produ
The difference between you and yo ng
o usly changing negotiated meani
but in the unique and continu
by employees and customers
ey work for?
Q: How many employees love the company th
Civic Integration and Princes Maxima from koningshuis.nl; 21% acc to Global Workforce Survey 2008 conducted by Towers Perrin, Value of the Rose inspired by Ard Huizing and mazzled by “De Maatschap”

9. Conversations about you: Micro Mobilisation
ide
Challenge: connect stories from inside with stories outs
!
That’s mu ch more than just “webcare”

11. The power of web care and joining the conversation?

12. Actively engaging in conversations: The Wisdom of crowds

13. Stand out from (the wisdom of) the crowd!
The world is flat...
Lays “maak de smaak”
ko
Op enmo
Wij van WC eend...
pepad.com
headrush.ty

14. The impact of social media on organisations
Economic Identity Knowledge & Innovation
Perspective Perspective Perspective
Organize to let go Join the conversations Mobilise wisdom of the crowd
Balance ad-hoc and structure Balance vision and reality Balance self and others
The Perspective of Change

15. A brief history of Winkwaves Kenniscafé
Archiveren en terugvinden
Delen en elkaar inspireren
“Slimme dingen doen”
A first draft, summer 2005

16. A brief history of Winkwaves Kenniscafé
Live! Janaury 2006

17. A brief history of Winkwaves Kenniscafé
6
First customer! Summer 200

18. A brief history of Winkwaves Kenniscafé
Profielen
Experts
Groepen
6
First customer! Summer 200

19. A brief history of Winkwaves Kenniscafé
Gesprekken
Groepsdynamiek
Kennisdeling
Summer 2008

20. A brief history of Winkwaves Kenniscafé
25 Kenniscafé’s
Ondersteuning werk
Impact op organisatie
2009

21. Winkwaves Kenniscafé for “wisdom of the (internal) crowd”
#daretoask
- the crowd
- experts
You don’t have to know who to ask
Answers from unexpected sources
Diversity enriches
Questions and answers create a
searchable footprint of “what we
know” and “how we do things
around here”
Capture knowledge
on the fly

22. Winkwaves Kenniscafé as a “crow's nest 2.0”
Observation of
something happening
“outside”
Source: plein66.nl
Sense making: “what
does this mean for us”
Decision making

23. Winkwaves Kenniscafé for more efficiently organising groups of people
1. Trigger for conversation,
alignment of activities
“New Employees are sooner
2. Dynamic connected and integrated”
personal
Profilie” to
show who
you are
Dynamic “Kenniskaarten” show
where you stand in the crowd

24. A brief history of Winkwaves Kenniscafé
2007 2008 2009
2005 2006
So... What is the next step?

25. Geniet
van de gedachte
dat het anders kan
2010 - 2011

26. De tijd van experimenteren is voorbij
1 Heldere aanpak: Wat wil jij veranderen?
Samenwerking met “veranderaars”
Rijke online gesprekstechnieken
2 Gericht op verbinden energie bottum up
met visie en richting van top down
En verbinden van binnen en buiten
Ondersteuning onbegrijpelijke afkortingen
3 die ook jouw ICT afdeling gelukkig maken
(SSL, VPN, SSO, LDAP, OAuth, OpenID, RSS, SaaS, API's, ...)

27. Wat wil jij veranderen?
Veranderen
Awareness en strategie
Begrijpen wat je kunt
(en wilt) verhuizen
Inrichten
Winkwaves Kenniscafé
Community management
Samenwerking met “veranderaars”...

28. Live demo...

29. Geniet
van de gedachte
dat het anders kan
Wat wil jij veranderen?
rene@winkwaves.com @wijvanwinkwaves