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MONDAY, DECEMBER
       5, 2011




FRA DRIFT
TIL INNOVATION
MONDAY, DECEMBER
      5, 2011




VI STÅR MIDT I ET
PARADIGMESKIFTE (SOM
I VIRKELIGHEDEN HAR
VÆRET UNDERVEJS
LÆNGE)
MONDAY, DECEMBER
                     5, 2011




 FIRE REVOLUTIONER




        DEN TRYKTE         TELEGRAF     RECORDED   RADIO
          PRESSE           TELEFON        MEDIA     TV


1400                                                       I DAG
MONDAY, DECEMBER
                     5, 2011




SÅ KOM INTERNETTET




                          INTERNETTET
MONDAY, DECEMBER
                    5, 2011




OG SOCIALE MEDIER


                                       SOCIALE
                                       MEDIER

                         INTERNETTET
MONDAY, DECEMBER
                     5, 2011




DET HAR MEDFØRT TRE STORE FORANDRINGER




MANGE                      KONSUMENT     INFORMATION
  +                            +              +
MANGE                      PRODUCENT       RELATION
MONDAY, DECEMBER
5, 2011




MANGE
  +
MANGE
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
 5, 2011




KONSUMENT
    +
PRODUCENT
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
  5, 2011




INFORMATION
     +
  RELATION
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
      5, 2011




FINT NOK, MEN INGEN
TALER OM OS … SÅ DET
ER IKKE INTERESSANT
OS.
MONDAY, DECEMBER
                     5, 2011




1508 TROR PÅ, AT …


DE VIRKSOMHEDER, DER VIL
BLOMSTRE I DE NÆSTE 10
ÅR HAR EN TING TIL FÆLLES:
DE TILLADER KUNDER OG
INTERESSENTER AT VÆRE
EN DEL AF NOGET, DER ER
STØRRE END DEM SELV.
MONDAY, DECEMBER
                     5, 2011




FORDI NYE BRUGERBEHOV VINDER FREM


JERES KUNDER OG
SLUTKUNDER VIL VÆRE
EN DEL AF EN LØSNING
                                         OG DET GÆLDER OGSÅ
                                          FOR MEDARBEJDERE
                                           (DET ER IKKE HELT
                                         UHØRT AT FORESTILLE
                                         SIG, AT EN CEO BLIVER
                                        DEN NÆSTE MUBARAK?)
MONDAY, DECEMBER
       5, 2011




OG


DE VIL VÆRE EN DEL AF
EN STØRRE MENING
MONDAY, DECEMBER
                       5, 2011




SÅ, MON IKKE LARRY BRILLIANT FÅR RET




“THE NEXT
GENERATION OF TRUE
INNOVATION IS GOING
TO BE ACHIEVED BY
THE COLLECTIVE, NOT
BY THE LONE
GENIUS.”
MONDAY, DECEMBER
       5, 2011




FOR JER BETYDER DET,
AT …
MONDAY, DECEMBER
      5, 2011




JERES MÅLGRUPPE
KAN VÆRE UNDER
FORANDRING
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
5, 2011




                   + FORÆLDRE
                   + VIRKSOMHEDER
                   + ENTREPRENØRER
                   + SKOLELÆRERE
                   M.FL.
MONDAY, DECEMBER
      5, 2011




MÅLGRUPPEN
BEGYNDER AT
FORLANGE NOGET NYT
AF JER
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
      5, 2011




NOVOZYMES FORSTOD
IKKE DET DOMÆNE, DE
BEVÆGER SIG I …
MONDAY, DECEMBER
      5, 2011




NOVOZYMES FORSTOD
IKKE DET DOMÆNE, DE
BEVÆGER SIG I …
SET FRA DERES
MÅLGRUPPES
PERSPEKTIV
MONDAY, DECEMBER
       5, 2011




NU …
MONDAY, DECEMBER
      5, 2011




NU … ER NOVOZYMES’
ENGAGEMENT I
SOCIALE MEDIER
DESIGNET MED
UDGANGSPUNKT I
MÅLGRUPPENS
PERSPEKTIV
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
      5, 2011




KUNDERNE
FORVENTER AT KUNNE
INTERAGERE MED JER
PÅ EN NY OG
ANDERLEDES MÅDE
MONDAY, DECEMBER
           5, 2011




93%
AF MEDLEMMER AF ET SOCIALT NETVÆRK MENER,
AT VIRKSOMHEDER BØR VÆRE TILSTEDE I SOCIALE
MEDIER
MONDAY, DECEMBER
           5, 2011




85%
AF MEDLEMMER AF ET SOCIALT NETVÆRK MENER,
AT VIRKSOMHEDER BØR INTERAGERE MED DERES
KUNDER
MONDAY, DECEMBER
                       5, 2011




APPLE’S DIGITALE ØKOLOGI
MONDAY, DECEMBER
       5, 2011




ALT HVAD I LAVER SKAL
BIDRAGE MED VÆRDI
TIL ANDRE I
ØKOSYSTEMET.
MONDAY, DECEMBER
      5, 2011




ELLER … GLEM SOCIALE
MEDIER OG TÆNK I
STEDET I SOCIALE
ØKOLOGIER
MONDAY, DECEMBER
      5, 2011




DERFOR SKAL I
FORMENTLIG
INDSTILLE JER PÅ
ÆNDRINGER I JERES
KUNDEFOKUS
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
            5, 2011




ASYMMETRI


VIRKSOMHEDER
LØSER KORPORATE
PROBLEMER.
KUNDER LØSER
PERSONLIGE
PROBLEMER.
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
            5, 2011




ASYMMETRI


VIRKSOMHEDER ER
DREVET AF PROFIT OG
VÆKST.
KUNDER AF PASSION
OG RELATION.
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
                         5, 2011




  UDSLET IKKE JER SELV
                                     KUNDER




PARTNERE                         VIRKSOMHED    SAMFUND




                                MEDARBEJDERE
MONDAY, DECEMBER
                    5, 2011




MEN NUANCER JERES VÆKSTBEGREB
                            SOCIAL VÆKST




            ÷+                             ++
                                                OPERATIONEL
                                                   VÆKST




            ÷÷                             ÷+
MONDAY, DECEMBER
       5, 2011




OG MON IKKE, DET VIL
AFSTEDKOMME, AT
JERES BUNDLINIE
ÆNDRER SIG
MONDAY, DECEMBER
            5, 2011




FORRETNINGSMÅL                 KONVERTERING



                                               PROFIT SOM EN
                                              DRIVER FOR VÆKST
MONDAY, DECEMBER
            5, 2011




FORRETNINGSMÅL                 INVOLVERING



                                              MENING SOM EN
                                             DRIVER FOR VÆKST
MONDAY, DECEMBER
                     5, 2011




                                KAPITAL



   FINANSIEL KAPITAL                        STRUKTUREL KAPITAL
(PENGE OG TRANSAKTIONER)                  (BYGNINGER, MASKINEL ETC.)




INTELLEKTUEL KAPITAL                             SOCIAL KAPITAL
     (KNOWHOW)                                     (KNOWWHO)
MONDAY, DECEMBER
                   5, 2011




                        SOCIAL KAPITAL



   LOYALITET                                     LEGITIMITET
(KUNDER/BRUGERE)                         (DEN GENERELLE OFFENTLIGHED)




 EFFEKTIVITET                                     SAMARBEJDE
(MEDARBEJDERE)                             (PARTNERE OG LEVERANDØRER)
MONDAY, DECEMBER
                     5, 2011




GRUNDFOS’ FOOTPRINT STRATEGY

AIMS TO MINIMISE
GRUNDFOS’ NEGATIVE IMPACT
ON THE CLIMATE AND REDUCE
CO2
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
      5, 2011




RECESSION BETYDER
KUN, AT I ENDNU
HURTIGERE NÆRMER
JER DEN NYE
VIRKELIGHED
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
                     5, 2011




RETNINGER FOR SAMARBEJDE


HVAD SKAL DER TIL?
MONDAY, DECEMBER
                          5, 2011




FØRST, SPØRG JER SELV …


ER I LIKEABLE?
MONDAY, DECEMBER
                          5, 2011




“99.99% OF THE
SMARTEST PEOPLE
DON’T WORK FOR
YOU.”
NEVILLE SONNENBURG, P&G
MONDAY, DECEMBER
                     5, 2011




HVAD SKAL DER TIL?


EMPOWER
MONDAY, DECEMBER
              5, 2011




      NOW?                       NOW WHAT?
(FORRETNINGSMÅL)                  (VISION)
MONDAY, DECEMBER
              5, 2011




      NOW?                       NOW WHAT?
(FORRETNINGSMÅL)                  (VISION)
MONDAY, DECEMBER
                      5, 2011




DIREKTIONENS VIRKELIGHED


I VED, HVAD I VIL OG
HVOR I VIL HEN!
MONDAY, DECEMBER
                     5, 2011




MEDARBEJDERNES, KUNDERNES OG INTERESSENTERNES VIRKELIGHED




NOW?
         NOW?                             NOW WHAT?
   (FORRETNINGSMÅL)                        (VISION)

NOW?


                NOW?
MONDAY, DECEMBER
5, 2011




                   “…THIS IS THE AGE OF
                   EMPOWERED
                   INDIVIDUALS …
                   PEOPLE ARE
                   CHANGING FASTER
                   THAN COMPANIES.”
                   GARY HAMEL I FORBES
MONDAY, DECEMBER
                5, 2011




MED ANDRE ORD


EMPOWER
MEDARBEJDERE OG
TALENTER.
MONDAY, DECEMBER
                     5, 2011




HVAD SKAL DER TIL?


DESIGN FOR MEANING
MONDAY, DECEMBER
              5, 2011




      NOW?                       NOW WHAT?
(FORRETNINGSMÅL)                  (VISION)



                                              MENING SOM EN
                                             DRIVER FOR VÆKST
MONDAY, DECEMBER
                           5, 2011




                   NOW?                       NOW WHAT?
             (FORRETNINGSMÅL)                  (VISION)



 HVOR DE FLESTE                                           HVOR START-UPS OG
 VIRKSOMHEDER                                              ENTREPRENØRER
BRUGER MEST TID                                            BRUGER MEST TID
MONDAY, DECEMBER
                       5, 2011




FIND DET SOCIALE POTENTIALE I KOMBIT
MONDAY, DECEMBER
           5, 2011




HYPOTESE


DESIGN FOR MEANING
VIL ØGE JERES
BRANDVÆRDI.
MONDAY, DECEMBER
                     5, 2011




HVAD SKAL DER TIL?


GI’ NOGET VÆK
MONDAY, DECEMBER
                   5, 2011




FORRETNINGEN BAG


                             KUNDE



         NOW?                             NOW WHAT?



                                      GI’ KUNDERNE DET,
                                      DE HAR BRUG FOR,
                                       OG DET, DER KAN
                                      GØRE VISIONEN TIL
                                          VIRKELIGHED
MONDAY, DECEMBER
                     5, 2011




FORRETNINGEN BAG

                                    Z
                               KUNDE
               X                             Y

         NOW?                               NOW WHAT?




              X = Z+Y = T
                           X = Jeres gave
                         Z = Kundens behov
                   Y = Ændring i kundens adfærd
                      T = Realisering af vision
MONDAY, DECEMBER
                5, 2011




MED ANDRE ORD


SKAB EN ØKOLOGI,
HVOR I KAN GENERERE
VÆRDI FOR JERES
MÅLGRUPPER.
MONDAY, DECEMBER
                     5, 2011




HVAD SKAL DER TIL?


I SKAL VÆRE TILSTED
                                        SELV DÉR HVOR I
                                        IKKE ØNSKER AT
                                             VÆRE
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
5, 2011
MONDAY, DECEMBER
      5, 2011




ET PAR SPØRGSMÅL TIL
SLUT
MONDAY, DECEMBER
                      5, 2011




SPØRGSMÅL TIL DISKUSSION


KAN VI GØRE DET GODT
OG GØRE DET RIGTIGE …
MONDAY, DECEMBER
                      5, 2011




SPØRGSMÅL TIL DISKUSSION


KAN VI GØRE DET GODT
OG GØRE DET RIGTIGE …
OG SAMTIDIG GØRE
ANDRE SUCCESFULDE?
MONDAY, DECEMBER
                      5, 2011




SPØRGSMÅL TIL DISKUSSION


HVIS I IKKE SKULLE
LØSE JERES EGNE
PROBLEMER …
MONDAY, DECEMBER
                      5, 2011




SPØRGSMÅL TIL DISKUSSION


HVIS I IKKE SKULLE
LØSE JERES EGNE
PROBLEMER …
HVILKE PROBLEMER
SKULLE I SÅ LØSE?
MONDAY, DECEMBER
                     5, 2011




TAK

RENÉ LUNDGAARD KRISTENSEN
SENIOR USER EXPERIENCE DESIGNER
E: RLK@1508.DK

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