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Intention-Behavior Relations
‘ Geen woorden maar daden’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],‘ It’s a long step from saying to doing.’  (C ervantes)
Sub-assignment : Assessment (1) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sub-assignment : Assessment (2) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sub-assignment : Assessment (3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Behavioral intentions  ,[object Object],[object Object]
Perceived Susceptibility Perceived Threat of  Disease Perceived Benefits minus Perceived Barriers Likelihood of Taking Health  Action Cues to  Action Demographic Variables Perceived Seriousness Health belief model
HBM: Basic assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Attitude toward Behaviour BEHAVIOUR Subjective  Norm Intention Beliefs Regarding Behaviour Evaluation of outcomes Beliefs that Important  Others have Motivation to Comply with Important Others Perceived Behavioral  Control Control Variables Power over Control  Factors TRA TPB
Perceived Severity Perceived Probability Efficacy of Preventive Behaviour Perceived Self-Efficacy Protective Behaviour Threat appraisal Coping appraisal Intention to protect Protection motivation theory
Intention-behavior relationship? ,[object Object],[object Object],Sheeran, 2002
Intention – behavior gap  ,[object Object],Responsible for the gap
(Dis)inclined actors and abstainers ,[object Object],[object Object],Sheeran, 2002
Who is responsible for the “Gap”? ,[object Object],[object Object],Sheeran, 2002
TPB and the (Dis)inclined actors and abstainers Sheeran, 2002
Reasons for failure to carry out intention  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can help?  ,[object Object],[object Object],[object Object],[object Object],Martijn et al, 2008
Effect of Implementation Intention ,[object Object],Sheeran & Orbell, 2000 No implementation intention Implementation intention
How Do Implementation Intentions Work? ,[object Object],[object Object],[object Object],[object Object]
Exp. (Martijn et al, 2007) ‘Website down’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goal + Imp condition ,[object Object],[object Object],[object Object],[object Object],[object Object]
Only Imp ,[object Object]
Website First name: Sjoerd Last name: de Vries
Website Sorry due to problems website is out of order. We are working on this problem.  The questionnaire will be available at another time. Please try again later.
Results ,[object Object],[object Object],[object Object],[object Object]
Type of intention and webvisits 25 (45.5 %) 9 (11.8 %) 2 or more 19 (34.5 %) 45 (59.2 %) 0 55 (100 %) 76 (100 %) Total 11 (20.0 %) 22 (28.9 %) 1 Imp goal # webvisits
Amount of Webvisits for each Condition in %
Type of behavior  ,[object Object],[object Object],[object Object]
Control factors that moderate the relation  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Properties of behavioral intentions  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stability of the intention to study  ,[object Object],[object Object],[object Object],[object Object],Sheeran, Orbell, & Trafimow, 1999 Stable intention (r = .58) Unstable intention (r = .08)
Stability of the intention to exercise  ,[object Object],[object Object],[object Object],[object Object],Sheeran & Abraham, 2003 Highly stable intention Moderately stable intention Unstable intention
Stability of the intention to screen health  ,[object Object],[object Object],[object Object],[object Object],Conner, et al, 2000 Highly stable intention Moderately stable intention Unstable intention
Stability of voting intention?
Conflicting or competing intentions?
The scope of the intention construct  ,[object Object],[object Object],Webb & Sheeran, 2006
Moderators intention change – behavior change  Webb & Sheeran, 2006
Willing to engage in healthy activity?  ,[object Object],[object Object]
Intervention characteristics I  Webb & Sheeran, 2006
Intervention characteristics II  Webb & Sheeran, 2006
Group assignment  ,[object Object],[object Object],Sub-a ssignment  2 :  Analysis of selected campaign   in relation to the issue of the intention – behavior gap
Group assignment (cont.)  ,[object Object],[object Object]
Group assignment (cont.)  ,[object Object],Hand in  ‘hard-copy’   Mond ay  10 - 11

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