Renesas Mobile is building platforms to accelerate the wireless revolution as connectivity proliferates globally. Significant volume growth is expected outside traditional markets like smartphones, as total mobile subscriptions reach over 7.7 billion in 2015 with an additional 1.7 billion M2M connections fueling growth in industries like automotive, utilities, and healthcare. While this presents an opportunity, it also introduces distinct regulatory, technical, and business model challenges compared to smartphones, such as spectrum fragmentation, integrating cellular into diverse devices with limited wireless expertise, and different product lifecycles. Renesas Mobile aims to address these challenges through engineering collaboration across industries to deliver cellular solutions at scale for the new devices market.

1. Building Scale Within the Devices Market Renesas Mobile Corporation Mika Rasinkangas VP Business Development and Strategic Alliances

2. Renesas Mobile - Background Fabless semiconductor company providing mobile platforms for all devices benefiting from cellular connectivity. Strong heritage in Japanese electronics industry and global cellular technology development

3. The Cloud Renesas Mobile is building platforms to accelerate the wireless revolution Proliferation of connectivity is happening

5. Add on top of that 1.7 Billion M2M connections

7. Distinct differences to smartphone markets Cellular is not the core functionality Automotive, gaming devices, fleet tracking, medical How cellular technology is brought into devices Limited cellular expertise with device makers Impact on product cost

8. Renesas Mobile SP2531 chipset Triple-mode LTE/DC-HSPA+ reference design Someoftheoldconceptscanbe quitechallenging in newenvironments

9. Distinct differences to smartphone markets Non-traditional ecosystems Relative volumes compared to conventional devices The cellular module is only part of the needed offering where the specific application, back office systems form the value Customer ownership Different business models Lifecycles; cellular solutions vs for example automotive

10. Building Scale Within the Devices Market Significant growth potential Distinct differences to smartphone markets Challenges do exist, and they need to be addressed through engineering and cross-industry co-operation We listen, we act, we deliver.

11. www.renesasmobile.com