For the Segbroek College in The Hague, The Netherlands I'll show students the benefits of public relations. Just because I'd love to tell it...

1. Who wants to go with me to the
magical land of make believe?

2. This is what you have to deal
with first…

3. Public relations =
A strategic communication
process that builds mutually
beneficial relationships between
organizations and their publics.
With in- and external
communications you can inform
and influence any audience with
text, adverts, publicity,
promotion or special events.
Public relations is also about
signalizing trends and cases in
the outside world and live by
actions and reactions.

4. PR targets?
The main target is about
maintaining or creating a good
image. PR is not about sales. PR
is based upon image and
reputation research. The main
tools you work with are: to
influence opinion leaders in your
key target audience and to
contact your target audiences by
using their own kinds of media.

5. A good story!
PR is about good stories to
attract people, to engage them,
to gain credibility or to gain trust
and empowerment. A nice and
long lasting way of building
relationships with your clients in
order to sell your products and
services.

6. Be good and let others tell it!
You don’t have to tell how good
your client is, let others tell it. It’s
about ordinary opinions by the
common man. They’re really
priceless and sincere.
The big question remains: who’s
able to convince you in the
fastest, the best and most
efficient way? Do we have to
pitch our voice on emotions, on
our senses, our sensibility or on
our doubtful reasons?
“Discussing
goodness is the best
a man can do…”
- Plato -

7. In case…
Introduction Lotus
Speculoospasta
• Recipes Marocforum
• Mega swap Dutch border
Hazeldonk
• Innovative product award
•Viral: JetztGeht’sSpeculoos!
• Collectable art cards Dutch and
Belgian art galleries

8. Nice working!
What’s fun about PR?
• You get to know people and
understand their drives.
Influencing people is about
psychology. Communication is
about organization
management.
• You end up different places and
you’ll learn the cause of things.
• You learn the art of argueing, of
motivating and of engaging.
• You keep on learning and
developing.
• You can easily work at home.

9. Misconducts
• PR is about press relations.
• PR is just a quick promotion
tool.
• PR is the best search engine
tool.
• PR is the poor people’s
advertising business.
• PR is about lousy wages.
• PR is a science.

10. Who am I?
Ik am René van Stekelenborg,
I’ve been studying the Dutch
language and got myself degrees
in internal and external
communications at the School of
Journalism, Social Academy and
the Tilburg University.
Throughout the years I’ve been
working as a journalist, a
communications advisor, a
spokesperson, a marketeer and a
(chief-)editor on account levels
and at several offices.
www.prvanstekelenborg.com
www.facebook.com/prvanstekel
enborg

11. Please vote!
Thank you for your attention and
good luck in choosing the right
opportunities!
I’m nominated as
freelancer/interim manager of
the year, I’d appreciate it if you
could vote for me. So, please do.
Any questions? Please ask!
www.prvanstekelenborg.com
www.facebook.com/prvanstekel
enborg