Reporting is the most important client communication after onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer. When it comes to Adwords, there is an endless supply of data and it can be a little dauting to process and present all that data in excel sheets! Preparing Google Adwords reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting! Automation without compromising on client customization https://reportgarden.com/ offers a beautiful solution to this problem in 3 simple steps: 1. Select a default reporting template 2. Customize your reports using the simple drag and drop editor. Add all the metrics you want. 3. Schedule the report to be automatically to your clients This is a sample ReportGarden Google AdWords Report. The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver. Key sections to included in a Google AdWords Report include: 1. Adwords Performance Overview 2. Click Performance 3. Geographic Performance 4. Region Wise Performance 5. City Wise Performance 6. Network Performance 7. Impression Share Report 8. Conversion Performance 9. Campaign Performance 10. Ad Group Performance 11. Text Ad Performance 12. Display Ad Performance 13. Keyword Performance 14 Search Queries 15. Recommendations Visit: https://reportgarden.com/adwords-reporting-tool/ for more information on Adwords Reports.

2. Account Performance Report
153,844 -8.31%
141,063
IMPRESSIONS
6,194 1.49%
6,286
CLICKS
4.03 0.43%
4.46
CTR (%)
25.48 1.77%
25.93
AVERAGE CPM
0.63 -7.94%
0.58
AVERAGE CPC
3,920.30 -6.71%
3,657.37
COST
103 28.16%
132
CONVERTED CLICKS
1.66 0.44%
2.10
CLICK CONV. RATE
38.06 -27.19%
27.71
COST/CONVERTED CLICK
1.1 0.00%
1.1
AVERAGE POSITION
12.24 35.13%
16.54
RETURN ON INVESTMENT
47,981.90 26.07%
60,491.96
TOTAL CONVERSION VALUE
%
%
AUD
AUD
AUD
AUD
AUD
AUD
%
%
AUD
AUD
AUD
AUD
AUD
AUD
Click Performance
Clicks
Impressions
Clicks Impressions
2. Jul 4. Jul 6. Jul 8. Jul 10. Jul 12. Jul 14. Jul 16. Jul 18. Jul 20. Jul 22. Jul 24. Jul 26. Jul 28. Jul 30. Jul 1. Aug
0
100
200
300
0k
2.5k
5k
7.5k
Clicks Impressions
Jun 29 2015 949 23,806
Jul 06 2015 1,406 32,972
Jul 13 2015 1,434 32,946
Jul 20 2015 1,406 30,965
Jul 27 2015 1,100 22,158

3. Geographic Performance
8520
8520
Clicks
4302
4302
2265
2265
1788
1788
155
155
9
9
New South Wales Victoria Queensland Australian Capital Territory South Australia
Impressions Clicks Converted Clicks
New South Wales 90,047 4,302 120
Victoria 50,755 2,265 24
Queensland 48,207 1,788 26
Australian Capital Territory 3,937 155 4
South Australia 71 9 0

4. City Wise Performance
3637
3637
2010
2010
1441
1441 283
283
163
163
Sydney Melbourne Brisbane Unknown Newcastle
Clicks Converted Clicks Conversions Cost (AUD) Total Conversion Value (AUD)
Sydney 3,637 107 189 2,156.07 44,334.71
Melbourne 2,010 22 39 1,227.47 9,218.80
Brisbane 1,441 21 43 885.93 13,481.65
Unknown 283 2 6 142.16 1,246.00
Newcastle 163 4 8 83.87 2,801.00
Canberra 155 4 10 96.20 2,133.80
Gold Coast 129 1 2 99.71 657.90
Central Coast 90 2 4 53.81 1,378.00
Sunshine Coast 78 3 7 47.58 1,405.00
Wollongong 63 2 4 37.22 776.00

5. Network Performance
197
197
6
6
4
4
Google search Search partners Display Network
Clicks Impressions CTR (%) Conversions Cost (AUD) Total Conversion Value (AUD)
Google search 5,759 84,104 6.85 197 3,539.27 50,377.50
Display Network 333 51,410 0.65 4 174.93 956.00
Search partners 203 7,333 2.77 6 99.26 1,770.85
Impression Share Performance
Search IS Search Budget Lost IS
6. Jul 13. Jul 20. Jul 27. Jul 3. Aug 10. Aug
0
50
100
Search IS Search Budget Lost IS
Jul 01 2015 73.45 11.39
Aug 01 2015 73.25 12.89

6. Conversions Performance
Clicks
Converted Clicks
Clicks Converted Clicks
29. Jun 6. Jul 13. Jul 20. Jul 27. Jul
0k
1k
2k
3k
0
20
40
60
Clicks Conversions
Converted
Clicks
Click Conv.
Rate
Cost/Conversion
(AUD)
Cost/Converted Click
(AUD)
Conv.
Rate
Total Conversion Value
(AUD)
Jun 29 2015 949 27 18 1.90 20.80 31.21 2.85 6,508.95
Jul 06 2015 1,406 49 24 1.71 18.52 37.80 3.49 14,032.35
Jul 13 2015 1,434 54 30 2.09 16.80 30.25 3.77 12,813.30
Jul 20 2015 1,406 50 30 2.13 15.65 26.08 3.56 12,314.75
Jul 27 2015 1,438 37 22 1.53 22.15 37.26 2.57 10,098.00
Aug 03
2015
1,440 83 36 2.50 10.24 23.61 5.76 20,661.46
Aug 10 2015 446 24 14 3.14 10.02 17.18 5.38 6,026.70

7. Campaign Performance
Clicks Impressions Average CPC (AUD) CTR (%) Average Position Converted Clicks Cost/Conversion (AUD) Click Conv. Rate
Bay 2,241 23,323 0.39 9.61 1.6 47 10.67 2.10
General 1,767 20,742 0.83 8.52 1.6 34 25.14 1.92
Chair Stores 1,091 10,782 0.62 10.12 1.7 21 18.30 1.92
Shopping - Brand 690 35,304 0.80 1.95 0.0 8 39.56 1.16
Dynamic Remarketing 333 51,410 0.53 0.65 1.1 2 43.73 0.60
Chairs Retractable 64 568 0.58 11.27 1.3 2 9.26 3.12
Brands 57 334 0.33 17.07 1.2 1 18.85 1.75
The chairs store 48 257 0.41 18.68 1.1 4 2.43 8.33
Competitors 4 127 2.41 3.15 1.9 0 0.00 0.00
Newsletters 0 0 0.00 0.00 0.0 0 0.00 0.00

8. Ad Group Performance
Campaign
Name
Clicks Impressions
CTR
(%)
Average CPC
(AUD)
Cost
(AUD)
Average
Position
Converted
Clicks
Cost/Conversion
(AUD)
Click Conv.
Rate
Tall Chairs Store 1,257 13,675 9.19 0.32 405.77 1.5 23 10.96 1.83
Chair Lines Lead Gen 775 9,217 8.41 0.69 535.92 1.9 17 17.29 2.19
Chairs Shopping 690 35,304 1.95 0.80 553.87 0.0 8 39.56 1.16
Ground
Mounted
PR 584 5,742 10.17 0.62 364.14 1.8 7 36.41 1.20
Chairs Brand Branding 526 4,271 12.32 0.40 209.53 1.6 9 13.97 1.71
Sleeping Chairs Store 381 3,727 10.22 0.61 234.03 1.7 12 10.18 3.15
All Visitors
Dynamic
Remarketing
333 50,460 0.66 0.53 174.93 1.1 2 43.73 0.60
Retractable
Chairs
General 255 2,119 12.03 1.09 279.21 1.2 4 46.54 1.57
Chairs for
resting
General 156 1,382 11.29 0.60 94.25 1.6 0 0.00 0.00
Portable Chairs Bay 145 1,198 12.10 0.47 67.73 1.7 8 4.84 5.52

9. Ad Performance
Clicks Average CPC (AUD) CTR (%) Impressions Cost (AUD) Click Conv. Rate Average Position
Bay Area Chairs
Great Prices on Bay's Most Popular
Chairs. Free Shipping!
www.thechairstore.com.au
831 0.30 11.46 7,250 248.82 2.53 1.4
Dynamically generated headline
Leading Chairs Brands
Free Shipping. Shop Online.
www.thechairstore.com.au
656 0.63 10.68 6,140 410.36 1.37 1.8
Tall Chairs Sale On Now
Biggest Chairs Range & Deals!
Free & Fast Delivery Australia Wide
www.thechairstore.com.au
616 0.70 10.03 6,140 432.86 2.60 1.7
Bay Area Chairs
Low Prices & 100% Free Shipping.
Shop Online For Hill's Clotheslines
www.thechairstore.com.au
534 0.31 9.22 5,789 164.52 1.69 1.5
Chairs in Bay Area
Shop Online for Bay's Most Popular
Chairs. 100% Free Shipping!
www.thechairstore.com.au
470 0.37 12.25 3,837 171.81 2.13 1.6
Dynamically generated headline
Low Prices & 100% Free Shipping.
Leading Brands. All Popular Models
www.thechairstore.com.au
400 0.62 10.80 3,703 246.93 2.00 1.7
Retractable Chairs
Low Prices & 100% Free Shipping.
Huge Range — Inc Bay & Valley.
www.thechairstore.com.au
205 1.05 13.25 1,547 215.19 1.46 1.2
Bay Portable 170
One of the Best Portable Chairs
Available. Great Prices. Shop Now!
www.thechairstore.com.au
123 0.50 11.78 1,044 61.30 6.50 1.8
Designer Chairs
Made specially to suit your taste!
Delivery Included Australia Wide
www.thechairstore.com.au
108 0.63 10.47 1,032 68.20 0.00 1.7
Chairs Now On Sale
Large Range Indoor Outdoor Portable
Free & Fast Delivery Australia Wide
www.thechairstore.com.au
75 0.60 8.97 836 45.37 0.00 2.0

10. Keyword Performance
Clicks Average CPC (AUD) CTR (%) Impressions Cost (AUD) Click Conv. Rate Average Position
Chair Lines 875 0.30 15.11 5,790 263.41 2.06 1.1
bay chairs 334 0.23 12.04 2,773 78.39 2.40 1.7
colored chairs 262 0.69 7.86 3,334 179.99 1.53 1.6
chairlines 230 0.64 12.14 1,895 146.07 2.61 2.0
+beach +chairs 169 0.41 4.88 3,462 69.74 0.59 1.5
+bay + beach +chairs +lines 151 0.26 6.80 2,222 38.83 3.31 2.1
reclining chairs 125 0.61 10.30 1,214 76.04 0.00 1.7
+bay +area +chairlines 115 0.21 8.45 1,361 23.77 3.48 1.9
+retracting +chairs +line 103 1.39 13.39 769 143.05 1.94 1.0
+retractable +chairs 94 0.82 11.39 825 77.43 1.06 1.4
Search Queries
Clicks Average CPC (AUD) CTR (%) Impressions Cost (AUD) Click Conv. Rate Average Position
bay area chairs 784 0.30 11.48 6,827 234.20 2.17 0.8
bay beach chairs 310 0.30 7.40 4,190 94.42 2.26 0.9
chairs 175 0.78 7.47 2,344 136.69 1.71 1.2
colored chairs 144 0.64 6.06 2,378 92.08 2.78 0.9
retractable chairs 118 0.82 6.29 1,877 96.42 0.85 1.0
bay area chair line 112 0.27 6.62 1,693 29.80 4.46 1.7
red colored chairs 108 0.19 8.03 1,345 20.85 2.78 1.4
beach reclining chairs 78 0.63 14.21 549 49.10 0.00 0.6
wooden beach chairs 77 0.66 6.80 1,132 51.01 0.00 1.1
wooden chairs 73 0.92 4.99 1,464 67.36 1.37 0.7

11. Google Analytics: Adwords eCommerce Overview
37,735.76 6.54%
40,202.59
TRANSACTION REVENUE
132 13.64%
150
TRANSACTIONS
285.88 -6.25%
268.02
REVENUE/TRANSACTION
4.03 -4.47%
3.85
TRANSACTION REVENUE/SESSION
256.71 1.69%
261.06
REVENUE/ITEM
2.32 0.27%
2.59
GOAL CONVERSION RATE (%)
AUD
AUD
AUD
AUD
AUD
AUD
AUD
AUD
%
%
Campaign Performance
Transaction revenue (AUD) Transactions Revenue/Transaction (AUD) Transaction Revenue/Session (AUD) Goal Conversion Rate (%)
The chairs store 2,404.95 7 343.56 30.44 17.72
Bay 10,207.60 36 283.54 3.86 2.49
Retractable chairs 517.95 2 258.98 6.09 4.71
Bay beach chairs 18,419.39 70 263.13 5.28 3.21
Bay reclining chairs 2,757.95 11 250.72 2.15 1.79
Chairs - General 4,526.75 18 251.49 2.53 2.29
Shopping - Brand 1,179.00 5 235.80 1.91 1.46
Dynamic Remarketing 189.00 1 189.00 0.51 0.27

12. Recommendations
1. a
2. b
3. c
4. d
5. e